1. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx RFID Chris Poulton chris.poulton@smartcitizen.net IDTechEx www.idtechex.com

2. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx IDTechEx is an independent strategic analyst on RFID smart labels, printed electronics and smart packaging. Our core services provide: ConsultancyPublications/ Research Conferences and Exhibitions Clients include: Shell Oil Hewlett Packard Rexam Whirlpool Europe Guinness UDV Thin Film Electronics PolyTechnos Schiphol Airport… Independent market and technology research reports covering RFID, printed electronics & smart packaging topics Smart Labels Analyst journal, Printed Electronics Review and the world’s largest RFID case study knowledgebase Global Conferences: USA, Europe and Asia RFID Smart Labels Active RFID Printed Electronics

3. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx Agenda What is RFID? Why do we need it? Compelling Applications The Future NFC

4. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx Tag Reader sends signal and “reads” response Chip connected to an antenna May be powered Air interface Communications protocol Which RFID frequency? Back end infrastructure Real time connection to network? RFID System Basics

5. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx We are already using RFID Transport – Oyster, ITSO etc Door entry Car blippers Passports Citizencards High end mobile phones

6. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx KSW Microtec RFID tag with paper battery and temperature sensing. 13.56 MHz, range one meter $5+ Monitors blood samples, foods etc. Safety of drugs/consumables indicated Example tag: Diagnostics

7. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx Frequency 3 Hz to 30 GHz Order number 1 to 1 billion Range 40 microns to 4km Tag size 0.1 to 10M cubic mm Tag price 0.1¢ to $1,000 Project cost $0.6k to $6bn RFID Multiple choices of parameter

8. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx RFID is used for very different purposes Healthcare – anti-counterfeiting, locating people and assets Military – efficient logistics, battlefield intelligence Retail – increased sales, reduced costs Financial and transportation – faster, more secure transactions Animals – accurate, fast, disease response, locating lost pets Library – find lost books, automate procedures, anti-theft

9. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx No line of sight needed Greater reliability, speed and accuracy Tougher for criminals to crack More tolerant of obstructions and orientation Works under environmental extremes Some types gather data during use Covert, cosmetic Full track and traceability – from cradle to grave Reader has no moving parts Tags and reader have very long life Benefits of RFID vs alternatives (e.g. barcodes, magnetic stripe)

10. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx Logistics Security Safety Traceability / product recall Anti-counterfeiting Proof of ownership Product handshaking Carrying information around Transactions Positioning / locating Toys Brand enhancement Diagnostics Some compelling RFID applications

11. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx RFID tagged Xerox copier cases auto-monitored Europe 250,000 per year Goldwin Sportswear Italy 500,000 per year Livestock millions per year Copiers, Clothing and Livestock

12. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx 13.56 MHz “coil on chip” RFID tag from Hitachi on test tube and a smart shelf for the simultaneous interrogation of large numbers of test tubes. Laboratory Test Tubes

13. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx Nokia mobile phones: New mobile phone NFC technology is enabling users to pay at vending machines, sing karaoke, collect information from posters etc. RFID and Merchandising

14. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx A smart shelf system for DVDs in a Tesco supermarket in the UK that has increased sales by 4% due to reducing stockouts Smart Shelves

15. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx Tesco – Smart shelves for DVDs at goods inwards store in the supermarket

16. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx Gas Cylinders and Beer Kegs – about 10 million tagged so far

17. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx Reporting requirement following Ford – Firestone fiasco Only feasible with RFID in tyres Pressure sensing typically added UHF Tyre Tread Monitoring

18. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx Reader deployment – open flow traffic at LAX airport Road tolling

19. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx Pfizer, Purdue Pharma, GlaxoSmithKline item level tagging NOW Marks & Spencer apparel NOW – 350M yearly from 2008 DVDs in Tesco, books at manufacture, car tyres trials, DHL and FedEx postal packages invitations to tender……….. RFID Market 2006 by Tag Volume Sold Pallet/case0.5 billion Item0.2 billion Other0.7 billion Total1.4 billion Total Value $1.22 billion Research from “RFID Forecasts, Opportunities & Players 2006-2016” IDTechEx www.idtechex.comwww.idtechex.com Item Level Tagging … happening faster than most think

20. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx RFID Knowledgebase – Applications

21. Consulting – Publications – Conferences © IDTechEx Ltd IDTechExMost RFID is now packaged in labels not cards but cards remain the big spend

22. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx Library0.1Singapore Museums, art galleries0.1Europe Laundry0.1Europe Animals1Thailand, S America, US, Eur. Tires 1 Europe Tickets 1 Japan, Europe Cards2China Military items 2US Blood2Europe/US Test tubes 2 Europe/US Archiving paperwork2US Air baggage2US, China Air freight2US Drugs 30 US Pallets, cases40US, Europe Books50Japan Postal650Europe Retail items10,000Europe/Japan/US ITEM LEVEL IN RED Global Potential (Billion/Year)RFID Leadership RFID Potential market sizes

23. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx Military, medical, emergency services, tracking stolen vehicles $1 Secure access, containers, pallets, car immobilisers, libraries, reusable transport cards 50 cents Laundry, air baggage, archiving of folders and oil cores, cattle, designer goods 10 cents Disposable smart tickets, smart cards, lumber, cartons, expensive retail products 1 cent or less Postage stamps, all barcodes, The Product Internet, archiving sheets of paper Low Volume High Price High Volume Low Price $100 RFID Applications and Tag Costs

24. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx IDTechEx forecast for RFID tags 2006-2016 Number of RFID Tags (billions)

25. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx Novelties For the Curious Typical drivers for RFID are cost savings through replacing an old technology However 20% of applications replace nothing –car blippers –talking drugs –toys etc NFC consortium (Philips, Sony, Nokia, Samsung and HP) set up to market new consumer applications we didn’t know we needed

26. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx NFC NFC Consortium set up by Philips and Sony 13.56 MHz Philips MiFare and Sony FeliCa compatible ISO compliance? Can be powered Applications –Allows mobile phone to securely download value and emulate MiFare card –Allows mobile phone to read MiFare tags –Intended to provide wireless data port to many consumer electronic devices –Bluetooth competitor Interest from mobile operators and banks

27. Consulting – Publications – Conferences © IDTechEx Ltd IDTechEx RFID Forecasts, Players,Opportunities 2006-2016 RFID Forecasts, Players, Opportunities 2006-2016 RFID in Action Item Level RFID 2006-2016 Real Time Location Systems 2006-2016 The RFID Knowledgebase Over 2000 case studies listed and growing every month. Covering more than 2200 companies, 81 countries Learn from the successes and failures of others www.idtechex.com Tel: + 44 (0) 1223 813703 For further information read: