Presentation is loading. Please wait.

Presentation is loading. Please wait.

Clear Channel’s free, industry leading digital music service gives you instant access to more than 1,750 live radio stations or lets you create your own.

Similar presentations


Presentation on theme: "Clear Channel’s free, industry leading digital music service gives you instant access to more than 1,750 live radio stations or lets you create your own."— Presentation transcript:

1

2 Clear Channel’s free, industry leading digital music service gives you instant access to more than 1,750 live radio stations or lets you create your own custom stations inspired by your favorite artist or song. With more than 15 million songs, iHeartRadio features more music backed by better music intelligence than any other service available. All for free. It’s hard not to love. 145+ million monthly listening hours 43+ million registered users 1750+ live radio stations 15 million songs; over 400,000 artists Best-in-class, cross-platform assets improve the effectiveness of campaigns. Source: iHR internal data

3 Why iHeartRadio Audio? Reach the passionate radio audience wherever they are listening Audio marketing messages integrated into the radio listening experience produces strong ad effectiveness metrics Target and activate engaged consumers while they are a click away from your online website and shopping destination Creative Options :05 to :120 Spot Lengths 300x250 companion banner ads What are they? Integrate your audio marketing message into the desktop, tablet and mobile experience of iHeartRadio, a free, all-in one digital radio service. Best-in-class, cross-platform assets improve the effectiveness of campaigns.

4 Home Screen 320x50 My Station Screen 320x50 NEW! Best-in-class, cross-platform assets improve the effectiveness of campaigns.

5 What is it? Demand your audience’s attention with: 15 second pre-roll video ads on iHeartRadio that run before premium content. Why Video Pre-Roll? Reach captive and engaged audience with video message The video player will launch automatically prior to launch of the streaming station Affiliation with an incredible brand iHeartRadio Auto-play video reaches highly-engaged consumers eagerly anticipating station play Visual opportunity within audio environment Creative Options :15 second Video Commercials Endorsement Commercials NEW! Best-in-class, cross-platform assets improve the effectiveness of campaigns.

6 Best-in-class, cross-platform assets improve the effectiveness of campaigns What is it? Demand your audience’s attention with: 15 second pre-roll video ads that run before premium content on the iHeartRadio mobile app. Why Video Pre-Roll? Reach captive and engaged audience with video message Be everywhere your consumer is, at all points throughout the day Affiliation with an incredible brand iHeartRadio Auto-play video reaches highly-engaged consumers eagerly anticipating station play Visual opportunity within audio environment, one tap away from point-of-purchase Creative Options Tap to Web Tap to Play Station within IHR app

7 Display Ads

8 Why Display Ads? Build brand awareness, consumer affinity and boost search results Display units may be customized with station talent or around station events Intersect with our listeners as they navigate through the site Creative Options 728x90 300x250 300x600 Audio & Video Embedded What are they? Showcase your message with premium display units on the desktop version of our station sites. Best-in-class, cross-platform assets improve the effectiveness of campaigns.

9 What are they? Command your audience’s attention with expandable pushdown advertisements on the station homepage Why Pushdown Ads? Pushdown Ads provide premium placement through homepage positioning and “can’t miss” messaging. More engaging, attention-grabbing and effective than standard display ads Include custom messaging, endorsements and/or “call-to-action” Creative Options Expandable 970x415 closes to 970x90 Choose from hundreds of pre-made templates or custom messaging Utilize your celebrity endorser Add corresponding 300x250 to maximize impact Best-in-class, cross-platform assets improve the effectiveness of campaigns.

10 What are they? Enhance your display campaign with engaging rich-media advertisements on the homepage and other premium sections of our websites Why Rich Media Floating Ads? Floating Ads are dynamic ads that provide premium placement and “can’t miss” messaging More engaging, attention-grabbing and effective than standard display ads Include custom messaging, endorsements and/or “call-to-action” Creative Options Choose from hundreds of pre-made templates or custom rich-media content Utilize your celebrity endorser Add corresponding 300x250 to maximize impact Best-in-class, cross-platform assets improve the effectiveness of campaigns.

11 Talent

12 What are they? Your brand is endorsed by one of our leading celebrities. CCM+E endorsements are more than a “plug” as the personality gets behind the message and provides a platform for engagement on-air that not only elevates your message but also makes it an event. Why Digital Endorsements? Endorsements are even more powerful when the message can be repeated and shared Your message needs to be everywhere the consumer is, as people consume radio and engage with their favorite personalities in many formats Creative Options High-Impact Takeovers Walkout Videos Banners Customizable Opportunities Social Media Contests Best-in-class, cross-platform assets improve the effectiveness of campaigns.

13 Why Station Blogs? Include your brand messaging within the fiber of our stations’ in-demand content Sponsor a personality blog, and use the power of a celebrity endorsement to reach our most loyal fans Creative Options Display banners High-impact takeovers Personality endorsements Custom opportunities available What is it? Reach our most engaged fans by including custom messaging and/or high-impact ad experiences in our station or personality blogs Best-in-class, cross-platform assets improve the effectiveness of campaigns.

14 Social Media Emails Loyalty Programs

15 What is it? Drive traffic immediately, and generate timely results by leveraging the power of our brands’ and personalities’ social media influence and reach. Why Social Media with CCM+E? Use our powerful local social presence to promote a product, special offer or event Promote discounts and exclusive offers with our powerful station brands and personalities to drive engagement virally Drive fans to your clients’ social media pages, and build a larger, more engaged audience Creative Options Custom programs to grow likes, promote exclusive content, and/or drive people in- store Customizable Landing Page on our local station sites, or your clients’ social pages Utilize celebrity endorsers Best-in-class, cross-platform assets improve the effectiveness of campaigns.

16 What are they? Reinforce your integrated campaign with a unique opportunity to communicate with our listeners via email. Why Brand Integrated E-mailings? Content-rich news blasts integrate your messaging with station content requested by our most loyal listeners Ideal platform for direct response messaging Creative Options 300x250 Animated or Interactive Audio & Video Embedded Best-in-class, cross-platform assets improve the effectiveness of campaigns.

17 What are they? Engage loyal listeners by participating in our loyalty program, where users receive points for taking action on our sites and yours. Why Loyalty Programs? Increase time spent with your brand Track results by demo and participation Summarize actionable information to help you make better Creative Options Trivia Games Contesting Surveys Featured Links Offers & Coupons Best-in-class, cross-platform assets improve the effectiveness of campaigns.

18 What are they? Be the brand that our listeners remember on a special day in their lives by sponsoring our daily birthday message service. Why eBirthday Cards? Build on the excitement that comes with being associated with birthday wishes from our stations and top, local celebrities Drive consistent awareness and sales through direct response via email Offers the flexibility to change your offer throughout the year Creative Options 300x250 728x90 Animated Interactive Audio & Video Embedded Coupon Special Offers Seasonal Offerings Best-in-class, cross-platform assets improve the effectiveness of campaigns.

19 Contests & Games

20 What are they? Seamlessly executed contests hosted on our local station sites or on your company’s Facebook page. Why Contesting? CCM+E can secure prizes that add entertainment sizzle to your campaign Build your email database and social following Increase engagement and time spent with your brand Social contesting capabilities extend your contest Creative Options? Customizable Landing Pages Like Gate on Facebook Insured contesting Best-in-class, cross-platform assets improve the effectiveness of campaigns.

21 What are they? Engage users with a fun tool that showcases your branding messaging in an integrated way Why Integrated Games? Online gamers are more likely to shop online than other audiences Online games provide the consumer with a direct path to purchasing Games can drive database, user registration options or social media followers Games will live on pages that are customized for your objectives. They may include your tv creative, maps, social media links, limited offers or coupons. Creative Options Trivia, Quizzes, Matching & Scratch and Win Customizable Opportunities Best-in-class, cross-platform assets improve the effectiveness of campaigns.

22 Coming Soon

23 What is it? Get into the palm of their hands with an integrated SMS program that delivers results. Why CCM+E Brand Integrated SMS? Use the power of radio and digital messaging to drive immediate communication, push out offers or grow an opt-in list of SMS users for future marketing messages: 98% of SMS messages sent are opened 83% of them are opened within 3 minutes SMS has 8 times the response rate of email Creative Options “Text 2 Win” Programs Customized Bounce-Back Messages This is not available in all markets; please check to see if you have an SMS program platform Best-in-class, cross-platform assets improve the effectiveness of campaigns.


Download ppt "Clear Channel’s free, industry leading digital music service gives you instant access to more than 1,750 live radio stations or lets you create your own."

Similar presentations


Ads by Google