1. NAME THIS LOGO

2. Columbia Sportswear

7. History Timeline
Started in Portland, OR by woman named Gert Boyle. Small family owned hat company
1960 – Gert Boyle creates fishing vest and changes company name to Columbia Sportswear
1975 – Columbia goes INTERNATIONAL!
Available in 72 countries

8. 1990 – First advertisement was created and aired nationally
Omni-Tech waterproof breathable lines introduced
1993 – Footwear introduced
2004 – Company reaches $1 billion dollars in annual sales

9. 2011 – Columbia sponsors US freestyle Ski Team
2009 – Launched E-commerce
2011 – Columbia sponsors US freestyle Ski Team
2013 – Omni-Freeze line (“makes hot people cool”) wins National Geographic Adventure’s Gear of the Year
A couple ads that made their name known:

10. STRENGTHS
Leading innovator in the global outdoor apparel, footwear, accessories and equipment industries
Creators are huge outdoor enthusiasts!
Strong brand recognition
High quality sportswear
Strong presence in digital and social media
I.e. Facebook, Twitter, YouTube, & Google+
Variety of sportswear for sports & outdoor activities i.e. Shoes, jackets, pants, shirts, coats
Large target market: kids, men & women

11. WEAKNESSES Expensive Identity issue outside of US and Canada
Stock is predicted to fall
Weak operating cash flow
Unimpressive growth in net income

12. OPPORTUNITIES
Make Columbia Sportswear brand more recognizable outside of U.S. & Canada
Market Mobile Apps more
Expand assortment of sporting goods

13. THREATS Competitors: Timberland, Nike, North Face, Patagonia
Price competition
International presence
Counterfeit products sold at lower price

14. Ivana Mkaic, Mackenzie Williams, Dominique Loberg
Sources:
colm.html
Stock
Powerpoint By:
Ivana Mkaic, Mackenzie Williams, Dominique Loberg