1. Datacentre Optimisation Solutions from Platespin
Mark Round [VCP]
Systems Engineer, EMEA
PlateSpin Ltd.
Euretco Expo Center - Houten
FINAL

2. About PlateSpin Global independent software vendor (ISV)
Founded in 2000
Headquartered in Toronto, Canada
Offices in UK, Germany, Australia, and USA
Global Distribution + Re-Seller Channel
Over Satisfied Customers
Experts in solutions for virtualised datacentres
Recent Awards and Recognition
Winners -International Business Awards for 2005 & 2006
Best Company Overall (2006)
Ranked as the 4th fastest growing Canadian IT Company

3. Two Thousand+ Customers
Health Care
Banking
Insurance
Pharmaceuticals IT
Utilities
Education
Telecom
Financial Services
Government

4. Business / Technology Alliances & Certifications

5. Channel Model / Technical Certification
Build success through partners and strategic relationships
Industry recognised accreditation (CPSA)
Fast track programme for training partner network

6. Goals + Agenda

7. Presentation Goals
To show you how Platespin products can help you with:-
Sizing new Virtual Infrastructure environments
Accelerating Server consolidation projects
Optimise the datacentre through intelligent software solutions from Platespin

8. Agenda Platespin PowerRecon 2.x Consolidation Planning Module Features
Platespin PowerConvert 6.x
Solution Areas
Continuous Datacentre Optimisation
Q+A

9. The PlateSpin Equation
Awareness of Resources +
Awareness of Workloads +
OS Portability =
Optimized Datacenter

10. How PowerRecon Helps Platespin PowerRecon helps you to see
What resources are in the datacenter?
What workloads are running on those resources?
How effectively workloads are assigned to resources?
Workload
Resources

11. Life without Platespin PowerRecon
MISSING IN ACTION
Datacentre Manager
LAST SEEN : Behind communications rack number 7

12. What is a resource?
Resources are typically Hardware Assets with finite reserves that can be supplied to meet demand
- In other words - the underlying physical makeup of the server hardware

13. What is a workload?
Workloads are defined as the operating system, applications, and data stack running on a server – these are seen as demands on the underlying resources
with 5 quantified dimensions of Processor, Memory, Disk I/O, Disk Space, Network I/O

14. Introducing Platespin PowerRecon with Consolidation Planning Module
Inventory
Utilisation + Workload profiling

15. PowerRecon Features and Benefits
Key Features
No physical contact with servers required
Completely AGENTLESS
Windows and Linux measurement
Virtual hierarchy aware (VMWare / MSVS)
Customizable resource and workload reports
Quick Start - Ready to run reports
Secure and contained data collection and analysis
One click monitoring + analysis
Benefits
Not a one-time use product
Use for consolidation or ongoing optimization

16. Platespin PowerRecon 2.2 Enhancements
Data collection capabilities expanded :-
VMware Infrastructure 3
Novell SUSE Linux Enterprise Server 9
Scalability enhancements
increased number of servers monitored per instance of PowerRecon to accommodate larger datacentres
Application and services workload reports with advanced filtering capabilities
Detailed processor inventory gathering including cores and hyper-threading awareness for Microsoft Windows
Discover and inventory by IP range or CSV file input
Enhanced Workload Scaling in Consolidation Planning Module

17. Question?
Would you like to collect hardware and software inventory for 500 servers without leaving your chair?
Platespin offer Datacentre Server Inventory and Discovery for FREE to help you “Jump-Start” your server consolidation projects.

18. Life with Platespin PowerRecon

19. Platespin PowerRecon 3 versions
(Free Edition)
PowerRecon for Inventory
HW + SW Inventory only (500 servers)
Innovative Usage Based Pricing (Pay as you go)
PowerRecon for Monitoring
$1 per server per day (100 days minimum)
Purchase from re-seller or Platespin PowerStore
PowerRecon for Planning
$2 per server per day (100 days minimum)
Purchase from re-seller or Platespin Powerstore
Time Limited Offer until November 30th 2006

20. Acclaim for Usage Based Pricing
“Usage based pricing is an innovative pricing structure which will be embraced by datacentres. By providing pricing structures that do not depend on CPU power or static allocation of physical boxes, solutions such as Platespin's are paving the way to cost structures that are more equitable and affordable.”
Bob Gill, Chief Research Officer of TheInfoPro
TheInfoPro (TIP) is an independent research network and leading supplier of market intelligence for the Information Technology (IT) industry

21. Introducing PowerConvert
What is OS Portability?
Technology that automates the streaming of operating system, applications, data between infrastructures
Decouple workload
from host
Infrastructure
Physical
NEW
FEATURE
LIVE
TRANSFER *
Blade
Peer-to-Peer
Workload Movement
Virtual
Deploy or Recover
Workload from Archives and Backups
Image
Reconfigure Workloads Dynamically
OS + applications are decoupled from Hardware

22. Starting a Server Consolidation Project

23. 4 step approach Inventory Servers
servers are added and static data is collected.
Collect Data
servers are monitored and dynamic data is collected.
Select Candidates
servers are selected for consolidation.
Plan Consolidation
the most optimal consolidation scenario is identified.
USING - Platespin PowerRecon & Consolidation Planning Module

24. Platespin PowerRecon Windows Server with IIS + dot NET framework 2.0
Platespin PowerRecon Server
Platespin PowerRecon Client
Database (MSDE) or SQL 2000
Can be physical or Virtual Machine Monitored Hosts
Windows NT4 (needs WMI core*), 2000, 2003, XP
Redhat Linux
MSVS R2, VMWare GSX, VMWare Server, VMWare ESX 2.x, VI3 / ESX 3.x
No need for host agents
WMI for Windows, RPC, DCOM
/proc/ for Linux, SSH connection
Admin / Root or equivalent level credentials

25. Requirements – Platespin PowerRecon 2.2
Trial Installation: 0 to 10 Servers
1 GB memory, Pentium 3, 2.0 GHz, MSDE installation acceptable – 2 GB limit
4 GB free disk space
Small Installation: 10 to 100 Servers
2 GB memory, Pentium 4, 2.8 GHz with hyper-threading
SQL Server, 20 GB free disk space
Medium Installation: 100 to 250 Servers
4 GB memory, Pentium 4, 2.8 GHz with hyper-threading
SQL Server, 50 GB free disk space
Large Installation: 250 to 750+ Servers
4 GB memory, Pentium 4, 2.8 GHz dual core or multi-processor
SQL Server, 100 GB SCSI free disk space
Guidelines : 250 MONITORED SERVERS PER CPU CORE

26. Requirements
Guideline of 250 monitored machines per CPU core in the Platespin PowerRecon server
Raw Database growth (estimated)
2 MB/server/1 day
60 MB/server/1 month
6 GB/100 servers/1 month
36 GB/100 servers/6 months
15 GB/250 servers/1 month
Platespin PowerRecon uses summarisation techniques to keep these databases manageable.

27. Step 1: Inventory Install Platespin PowerRecon server into environment
Define CREDENTIALS
Remotely discover servers WITHOUT AGENTS
Organise servers by discovered properties (e.g. by O/S) or into custom groups
Run your 1st Report

28. Step 1: Inventory (All available for FREE)
HW Inventory Reports
Dynamic interactive reports – rank by
operating systems
installed applications
patch levels
CPU
Memory
Network
disk resources etc.
Acrobat Reader style report viewer
Export in wide choice of formats (PDF, Excel etc.)

29. Step 2: Collect
Choose RESOURCES for which you would like to collect utilization data
One click MONITORING
Record utilization data over days, weeks, or months based on business need

30. Step 2: Collect
Higher accuracy of raw counters (Burst Sampling Technique)
View summary data, or drill down to granular levels (counters)
Rank servers by CPU, network, disk etc. & group them for further analysis
Rich visualization tools
MIN, MAX, AVG, STDEV
Generate custom charts & export them as BMP, WMF or raw values

31. Step 3: Select + Plan
Ready to run Analysis reports – or build your own in minutes – e.g. Hardware Utilisation – Peak
Find workloads that do not match their resources
Identify sub-optimal servers quickly and easily
Create Consolidation Candidate lists for use in the Consolidation Planning Module

32. Optimization Pre-requisites
Consolidation Candidates
Target Server Templates
Scale-up Scale-out

33. Server Consolidation Assessment
Create Target Server Templates
Define templates for scale-up / scale-out
Define if used in Consolidation to Virtual Infrastructure or NONE

34. Server Consolidation Assessment
Create new Consolidation Project
Select Candidates from Logical Group / or Filters
Select Time range Dimensions

35. Create Project & Calculate Workloads
5D Workloads + Time Profile
Consolidation Candidates

36. Server Consolidation Assessment Projects Explorer
Create new Scenario (Determine minimum number of servers)

37. Optimization Create a scenario
Find the minimum number of target servers
I. Pack workloads

38. Optimization Create a scenario
Find the minimum number of target servers
II. Balance workloads across resources 1 2 3 4

39. Review Scenario Report + Charts

40. View Workload Summary

41. Optimization of freed-up resources
Create a scenario
Specify the number of target servers
I. Pack workloads
Leftover Workloads 1 2 3 4

42. Compare ALL Scenarios Consolidation Project report

43. Consolidation Planning Module Features + Benefits
Intelligent distribution of workloads across available servers to maximize server utilization
Balance application workloads by time and hardware resource to minimize resource contention
Advanced workload sizing and optimization produce accurate consolidation plans that minimize cost by reducing the need for “just in case” servers
Features
Onsite data analysis, visualization and reporting
Automated generation of consolidation plans and reports
What-if, scale-out and scale-up scenarios
Implement scenarios using Platespin PowerConvert 6.0

44. Integration Platespin PowerRecon 2.2 / Platespin PowerConvert 6.0
Platespin PowerRecon + Platespin PowerConvert integration
Implement scenarios from consolidation project

45. Implementing Scenarios
When the job is initiated, PowerRecon:
Authenticates the servers
Creates and runs server discoveries for PowerConvert
Creates and saves conversion jobs
In Platespin PowerConvert
Load pre-built JOB
Amend any final configuration details
START the job
Optionally monitor while the conversion completes
P2V complete !

46. PlateSpin PowerConvert

47. The PlateSpin Equation
Awareness of Resources +
Awareness of Workloads
Awareness of Workloads +
OS Portability =
Optimized Datacenter

48. PlateSpin PowerConvert OS Portability
Key Features
No AGENTS or physical contact required with servers
Stream servers between physical, virtual and image
Connect, drag-and-drop, walk away
Configure target resources on-the-fly
1 at a time / or / parallel conversions
Windows and Linux
Built on .NET API
Benefits
50:1 time savings
Single point of control
Use to solve multiple problems in the data center

49. PlateSpin PowerConvert Infrastructure Support
Sources
Targets
Physical Server
Blade Server
VMware ESX Server
VMware Server
Microsoft Virtual Server
PlateSpin Flexible Image
Symantec Ghost
Symantec LiveState
Acronis TrueImage
NSI Doubletake
Veritas BackupExec
Raw Volumes
Operating Systems that can be Moved
Windows NT4, 2000, 2003, XP Professional
Redhat Linux / SLES 9

50. Platespin PowerConvert 6.x
RESOURCE
POOLS

51. Platespin PowerConvert
Windows Server with IIS + dot NET framework 2.0
Platespin PowerConvert Server
Platespin PowerConvert Client
Database (MSDE) or SQL 2000
Can be physical or Virtual Machine Inventory Requirements
Windows NT4, 2000, 2003, XP
Redhat Linux, SuSe 9
MSVS R2, VMWare GSX / VMWare Server, VMWare ESX 2.x, VI3
No need for host agents
WMI for Windows, RPC, DCOM
/proc/ for Linux, SSH connection

52. Platespin PowerConvert 6.0 Major Features
X2P Driver Management GUI
Add drivers for target physical systems x2P from a new interface in the Platespin PowerConvert client
Set Internal / External NICs of Target VM
For Warm Standby VM
Scalability Enhancements
Run up to TWENTY simultaneous jobs
PS Analyser / Conversion readiness tool
Comes as standard in Platespin PowerConvert
De-risks conversion
Checks Hardware readiness
OS / SP levels
“PS Analyser” analysis runs for every drag’n’drop
And much more…

53. OS Portability Solution Areas

54. Server Consolidation (P2V)
CONSOLIDATE TO VIRTUAL OR BLADE INFRASTRUCTURES
AGENTLESSLY AND REMOTELY PERFORM CONSOLIDATION

55. De-Virtualization for Support Integrity (V2P)
DE-VIRTUALIZE
VIRTUAL PRODUCTION MACHINES
PHYSICAL SERVERS
QUICKLY AND EASILY DE-VIRTUALIZE APPLICATIONS TO MAINTAIN SUPPORT CONTRACT INTEGRITY – FOR COMMERCIAL AND HOMEGROWN APPS

56. Hardware Migration (P2P)
OLD SERVER HARDWARE
NEW SERVER HARDWARE
RACK OR BLADE SERVERS
SIMPLE DRAG-AND-DROP VS. RE-INSTALLING OS, APPLICATIONS, DATA

57. Geographical Server Migration
MIGRATE ENTIRE DATA CENTERS WITHOUT HAVING TO BE THERE

58. Hardware Independent Images Provisioning and DR (x2I2x)
BARE METAL RESTORE
STORE IMAGES ON ANY SERVER
RESTORE TO PHYSICAL SERVER WITH EXISTING OS
RESTORE TO VIRTUAL MACHINE
AGENTLESSLY AND REMOTELY CAPTURE AND RESTORE

59. Disaster Recovery with Physical OR Virtual Machines (P2V or P2P)
PHYSICAL RECOVERY MACHINE
DIRECT PEER-TO-PEER REPLICATION
VIRTUAL RECOVERY MACHINE
PHYSICAL PRODUCTION SERVER
NO IMAGE CAPTURE REQUIRED
USER OR SERVER RECONNECTS TO VIRTUAL RECOVERY MACHINE AND RESUMES WORK
AGENTLESSLY AND REMOTELY CONTROL REPLICATION BETWEEN PHYSICAL AND VIRTUAL BOXES

60. Platespin + NSI Double-Take Software

61. PowerSDK API Fully functional API
Aimed at advanced “In-House” developers who need to leverage OS portability
Aimed at commercial
ISV
ASP
Datacentres
Licensed per-named developer

62. PowerConvert 6.x with Live Transfer

63. Live Transfer Functionality Overview
Migrate Windows servers without taking them offline or the need to reboot
Source / Target servers can be physical or virtual
Microsoft Exchange and SQL Server applications aware
PowerConvert will briefly quiet applications during transfer to preserve database integrity
Transfer during low-to-moderate activity periods
Live Transfer is an optional feature

64. Live Transfer Compatibility List
Operating Systems
Windows 2000 Server SP4
Windows 2003 Server SP0 / SP1 / R2
Windows XP (all service packs)
Applications
Microsoft Exchange 2000, 2003
Microsoft SQL Server 2000, MSDE
Virtual Host
VMware ESX 2.x, ESX 3.x, VI3
VMware GSX, VMware Server 1.0
Microsoft Virtual Server, Microsoft Virtual Server R2

65. Live Transfer (Highlights)
Eliminates need for 3rd party live capture tools
Direct streaming from source to Physical, Virtual or Image
Images are hardware independent – deploy to P or V
Live Transfer captures the server at a point-in-time
Technology is Application aware (Exchange / SQL)
Source and Target machines have ON / OFF states for greater flexibility + control
VM can be suspended for faster RTO (Recovery Time Objective)

66. Upgrading to VI3? Use Platespin PowerConvert for V2V

67. The challenges of upgrading…
VMware’s recommended upgrade process is not reversible
VMs have to be powered-off
Manual method does not allow for failback
Manual method requires greater periods of downtime
Manual method is error-prone

68. Its as easy as 1,2…..3 Discover ESX 2.x Server + Source VM
Drag and Drop Source VM to VI3, Configure Job + press START
ESX 2.x
ESX 3.x VM
User works remotely from single migration console

69. Migrating your ESX 2.x VMs to VI3
Platespin PowerConvert
Single GUI for conversions
Can be done remotely
Can be scheduled in advance
No Agents / No Scripts
Run one at a time or in Parallel
Old ESX 2.x VM
Remains unchanged
Minimise downtime using LIVE TRANSFER
Streamed over LAN / WAN
No need for shared storage
Stream to New ESX 3.x VM
Is a new VM - native to VI3
Created where you need it
Adjust resources on-the-fly
vSMP to 4 way
Resource Pool
Re-Size Disks / Partitions / Free space
Choose Datastore location for the vDisks
New VMware Tools installed automatically
New VM can be tested before de-commissioning the old ESX 2.x VM
Only downtime is when we inject new Virtual Hardware (~1 to 5 minutes)

70. VMware Infrastructure 3 Upgrade – The PowerConvert Difference
Leverages proven OS Portability™ technology to create a native VI3 VM and streams the contents of the ESX 2 VM into the new target
Manage your VI3 migration projects with maximum flexibility and robustness
Provides greater flexibility and significantly reduces migration risk of failure
V2V is not a new concept for Platespin
Microsoft VS to VMware migrations
GSX to ESX etc. since last 2005

71. PowerConvert Workflow Example P2V

72. PlateSpin PowerConvert How it Works
Source Servers
PowerConvert Server
Target Virtual Host
PowerConvert Client
Three step conversion process
- Remotely discover and inventory server
- Configure conversion job
- Start the conversion and optionally monitor

73. Source Servers PowerConvert Server Target Virtual Host
PowerConvert Client
Remotely Discover Server Details
PowerConvert discovers and inventories source and target server using supplied hostname/IP and valid credentials
Discovered details used to:
- Review business use of server to plan consolidation
- Auto configure conversion job

74. PlateSpin PowerConvert How it Works
Source Servers
PowerConvert Server
Target Virtual Host
PowerConvert Client
Three step conversion process
- Remotely discover and inventory server
- Configure conversion job
- Start the conversion and optionally monitor

75. Source Servers PowerConvert Server Target Virtual Host
PowerConvert Client
Configure and Start a Conversion Job
With the server details discovered a conversion job can be auto configured with a drag and drop
- Right sizing can be done via the job configuration

76. PlateSpin PowerConvert How it Works
Source Servers
PowerConvert Server
Target Virtual Host
PowerConvert Client
Three step conversion process
- Remotely discover and inventory server
- Configure conversion job
- Start the conversion and optionally monitor

77. PlateSpin PowerConvert How it Works
Source Servers
PowerConvert Server
Target Virtual Host
PowerConvert Client
Create New Virtual Machine
- PowerConvert remotely installs a controller on the target ESX Server
- PowerConvert creates a new virtual machine

78. PlateSpin PowerConvert How it Works
Source Servers
PowerConvert Server
Target Virtual Host
PowerConvert Client
Take Control
- PowerConvert takes control of new virtual machine and source server
- Purpose is to boot source and destination so data can be transferred with integrity
- Source machine is not altered

79. PlateSpin PowerConvert How it Works
Source Servers
PowerConvert Server
Target Virtual Host
PowerConvert Client
Data Transfer
- Virtual machine disks are partitioned and formatted
- Source data is streamed directly into the virtual machine without use of temp space
- Copied operating system is configured to run in virtual environment

80. PlateSpin PowerConvert How it Works
Source Servers
PowerConvert Server
Target Virtual Host
PowerConvert Client
Release Control and Configure
- New VM is booted (control is released)
- PowerConvert configures the VM as per the job configuration (e.g. network, hostname, domain, etc)

81. PlateSpin PowerConvert How it Works
Source Servers
PowerConvert Server
Target Virtual Host
PowerConvert Client
Conversion Complete
Release Source Server
- PowerConvert releases control of source server if specified in the job (e.g. avoid duplicate IP)
- Conversion is complete and the new virtual machine is now ready for operation
- PowerConvert saves server details, can be refreshed later as needed

82. Integrated suite approach to consolidation

83. In Summary
Inventory
Build an accurate picture of server resources for effective planning
Collect
Gather real workload data to make accurate consolidation decisions
Plan
Run different what-if scenarios to maximise utilisation and minimise cost (with Consolidation Planning Module) –Build Platespin PowerConvert jobs directly from Consolidation Plan
Implement
Efficiently manage any size of consolidation project with remote, automated, and fully configurable conversions

84. Q + A

85. Summary
Platespin offer the only end-to-end software solution suite for consolidation
CPSA – Industry recognised certification programme
The only 100% automated hardware independent migration software
Physical, virtual, images
Used for multi-purposes
Server Consolidation
Disaster Recovery
Test Lab Automation
Lease Migration / Data Center Relocation
Server Provisioning
Designed for long-term use to achieve optimized data center

86. Thank You

87. Pricing and Licensing

88. Platespin PowerConvert Versions
Platespin PowerConvert for Server Consolidation
Per Conversion License model
Restricted for P2V or P2P operations only
Platespin PowerConvert for Recovery
Licensed per PROTECTED Server OS Instance
x2I2x (3 step conversion process)
Uses Platespin Image Server technology
Platespin PowerConvert Universal
Anywhere-to-Anywhere
Peer-to-Peer conversions
Licensed Per Server

89. Pricing & Licensing PowerRecon Starts at $1 per server per day
Perpetual licenses available
Download free edition at
PowerConvert
Starts at $100 per conversion
Request evaluation / demo with your Platespin partner today
Web seminars every Tuesday – reserve your

90. See. Think. Respond.