0. The Non-Discriminating Tablet Chair
- Final Presentation-
Product Design
Team 2
Ambidextrous
Feisal Bharoocha
Kai Cheng
Pietro DeSantis
Amanda Ennis
Joe Farah
Richard Heid

1. Agenda Team Organization Problem Selection Process
Final Design Concept
Mechanical Design
Industrial Design
Manufacturing Management
Marketing
Financial Breakdown
Lessons Learned
Product Design | Team 2

2. Manufacturing Engineer
Team Organization
Amanda
Project Manager
Joe
Product Manager
Peter
Marketing Manager
Feisal
Industrial Engineer
Richard
Mechanical Engineer
Kai
Manufacturing Engineer
Product Design | Team 2

3. The Problem
Product Design | Team 2

4. The Problem SCHOOL IS A PLACE TO LEARN LET’S ELIMINTATE DISTRACTIONS!
High-School students are forced to sit in tablet chairs that
may not accommodate to their writing style.
This results in:
Medical problems such as chronic neck and back pain
Discrimination in the classroom
Unjustified cheating accusations
SCHOOL IS A PLACE TO LEARN
LET’S ELIMINTATE DISTRACTIONS!
Product Design | Team 2

5. Product Description The Non-Discriminating Tablet chair is easy to use
and accommodates both left and right-handed individuals.
It eliminates the problem of inconvenient seating in
classrooms and promotes a healthy learning environment.
Product Design | Team 2

6. Critical Customer Needs & Target Specifications
Stackable
Light weight
<5 kg
Clearance between chairs
1 cm – 5 cm
Easy to use & safe
Few moving parts
max. 2 parts
Durable
>15 years
Strong material
Resistive hinges/joints
Comfort
Height of tablet from seat
22-27 cm
Full forearm support
>70% of forearm
Competitive price
<$60
Stock parts
Cheap materials
Product Design | Team 2

7. Selection Process
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8. Final Design
Product Design | Team 2

9. The Parts Composed of four main parts Chair Rail Tablet Arm Support
Product Design | Team 2

10. Mechanical Aspects The Tablet and Attachment Hinge Clamp Stabilizer
Arm Rest
Protective Cap
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11. Mechanical Aspects Stackability The most important customer need
Important when shipping and storing
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12. Industrial Design Important Issues Effective ergonomic support
Ease of maintenance
Aesthetically pleasing color selection and contours
Scratch resistant material
Environmentally friendly sustainable design
Product Design | Team 2

13. Materials Retains bright and “brand-new” look Durable
Chair, Tablet, and Armrest
Melamine resin solid plastic
Why?
Stain-Resistant
Does not warp
Chip resistant
Retains bright and “brand-new” look
Durable
Product Design | Team 2

14. Materials Rail and Legs Steel Why?
Offers the highest strength-to-weight ratio of any framing material
Flexibility capabilities make it ideal for various shape forming
It is its 100% recyclable, making  it the material of choice for the next generation
Product Design | Team 2

15. Options Material Laminated Tablet
Maintains attractive appearance longer
Greater scratch resistance
Colors
Seats and Tablet
Product Design | Team 2

16. Color Options Seat Colors Plastic Table Top White Black Forest Green
Papaya
Sunset
Pink
Fuchsia
Hyacinth
Blueberry
Light Gray
Beige Hp
Light Oak
Leg and Rail color
Chrome
Silver Mist
Char Black
Product Design | Team 2

17. Environmentally Sustainable Design
Steel used is 100 % recyclable
The hard plastics (melamine resin) are re-useable
The use of powder coat paint will help eliminate approximately 330 tons per year of volatile organic compounds (VOC’s) and over 100,000 pounds of paint sludge and thinners.
Product Design | Team 2

18. Manufacturing Outsourcing to China Why?
Less expensive to build the entire product there rather than buy stock parts and assemble them in Canada
Due to these lowered costs, more chairs can be produced
Product Design | Team 2

19. The Company Yun Liang Machinery Co
Furniture producers for over 10 years
ISO-9002 certificate
Monthly manufacturing capacity of over
10,000 units.
Perform impact and durability cycle tests to confirm that our materials in fact satisfy our requirements
Quote for chair and materials: $30/Chair
Product Design | Team 2

20. Major Expenses Transportation of goods Analysis: COSCO Shipping
Dimensions of container:
height = 94 inches
width = 102 inches
length = 475 inches
4 inches
4 inches
Product Design | Team 2

21. Total cost per chair $33.23 Total number of chairs in container
 16 x 15 x 4 = 960 chairs
Cost of shipping 1 chair
Total cost for container = $3100
Cost per chair = $3100/960 = $3.23
16 Chairs
Total cost per chair $33.23
15 Chairs
4 Chairs
Product Design | Team 2

22. Marketing Objective Goal Provide affordable and robust furniture
Provide comfortable seating for all students
Goal
To attain the largest market share
To become the standard in classroom seating
Product Design | Team 2

23. Marketing Strategy Product Strategy Pricing Strategy
Show consumer the advantages of the NDT chair over competitors
Other tablet chairs
Table and desk
Pricing Strategy
Penetration pricing strategy in order to appeal to the mass market
Competitors price: $60- $120
Our price: $60
Product Design | Team 2

24. Promotion Strategy
Our advertisements will focus around informing the consumers about the benefits provided by the NDT chair
The chair has a long life expectancy
The chair is comfortable for both right and left handed students
The chair is stackable
Place Strategy
The NDT chair will be available on our website only.
We will be directly responsible for completing orders, thus eliminating mark up prices.
Product Design | Team 2

25. Break-Even Analysis Variable costs Fixed costs
Shipping: $3.23 per chair
Manufacturing: $30 per chair
Fixed costs
Office and storage space:
$4800/month(rent) + $26,000/year(tax) = $83,600/year
Q = FC = ,600__ = chairs per year
p-vc 60-( )
Need to sell 3122 chairs per year to break even
Product Design | Team 2

26. Market Share Number of public high schools in America: 26,407
Average number of student per school:
Assuming we will sell 253 chairs per school, we will need a
0.05% market share or 13 schools to break even
Product Design | Team 2

27. Bottom Line Profit with 0.5% Market Share Total number of schools: 132
Total number of chairs sold: 253*132= 33,396 chairs
Total Profit = p.Q – (FC + vc.Q)
= 60*33,396 – (83, *33,396)
= $810,410.92
Product Design | Team 2

28. Lessons Learned
Place great emphasis on the design development, including sketching, concept selection, and reflection to avoid costly errors in manufacturing process
Listen to what the customer wants and needs. Don’t make costly assumptions!!
Every role in a team is interrelated, explore that relationship and use it to benefit the project
Product Design | Team 2

29. Questions ?
Product Design | Team 2