1. Family Dollar Implementing a Retail Strategy

2. 2 Agenda About Family Dollar Impact of Economy on Customers Attracting & Retaining Customers Compelling Place to Work

3. 3 Family Dollar Today $7.0 Billion in sales 6600 stores in 44 states Neighborhood stores Variety of consumable and discretionary merchandise Average transaction around $10

4. 4

5. 5 Family Dollar Our Mission: To be a compelling place to shop, work and invest. Our Vision: To be the best small-format convenience and value retailer serving the needs of families in our neighborhoods.

6. 6 Agenda About Family Dollar Impact of Economy on Customers Attracting & Retaining Customers Compelling Place to Work

7. 7 Impact of Economy on Customers Combining errands and shopping trips Doing more things at home Reducing spending, especially on discretionary items Increased participation in EBT benefits Using more coupons and discounts “Trading down” to less expensive items

8. 8 Agenda About Family Dollar Impact of Economy on Customers Attracting & Retaining Customers Compelling Place to Work

9. 9 Attracting & Retaining Customers Increase Relevancy to the Customer Brand Identity/Awareness

10. 10 Increase Relevancy to Customer Expanded marketing Convenience factor In-store experience Expanded basics Credit and EBT usage

11. 11 Percent EBT Change by State

12. 12 Improved Technology Speedier check out Acceptance of credit cards Acceptance of EBT Debit cash back option

13. 13 Concept Renewal

14. 14

15. 15 Exterior Health & Beauty Aids Automotive Food & Candy Housewares Paper Hardware & Paint Pets Home Cleaning Aids Laundry & Storage Domestics Picture Frames Men, Boys, Girls, Infants Apparel & Shoes Ladies & Plus Sizes, Socks, Lingerie Entire Store Checkout Home Cleaning Aids

16. 16 Brand Identity/Awareness New branding initiatives should typically follow, not lead, improvements in shopping experience. Successful re-branding requires equal emphasis on internal communications/cultural change as on external communications.

17. 17 Brand Identity/Awareness

18. 18 Agenda About Family Dollar Impact of Economy on Customers Attracting & Retaining Customers Compelling Place to Work

19. 19 Advantages of a Strong Company Culture Consistently outperforms competition Delivers strong results Attracts and retains talent Competitive advantage

20. 20 Compelling Place to Work Culture Initiative Team Member Retention Career Paths Leadership Development

21. 21 Stock Price