1. Kotler / Armstrong, Chapter 12
A(n) _____ is made up of the company, suppliers, distributors and, ultimately, customers who “partner” with each other to improve the performance of the entire system.
supply chain
dealer network
value delivery network
integrated marketing system

2. Kotler / Armstrong, Chapter 12
A(n) _____ is made up of the company, suppliers, distributors and, ultimately, customers who “partner” with each other to improve the performance of the entire system.
supply chain
dealer network
value delivery network
integrated marketing system

3. Kotler / Armstrong, Chapter 12
The downstream side of the value delivery network, often consisting of wholesalers and retailers, is called _____.
the supply chain
the dealer network
marketing channels
the integrated marketing system

4. Kotler / Armstrong, Chapter 12
The downstream side of the value delivery network, often consisting of wholesalers and retailers, is called _____.
the supply chain
the dealer network
marketing channels
the integrated marketing system

5. Kotler / Armstrong, Chapter 12
A _____ is the set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user.
distribution channel
vendor chain
delivery network
supply chain

6. Kotler / Armstrong, Chapter 12
A _____ is the set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user.
distribution channel
vendor chain
delivery network
supply chain

7. Kotler / Armstrong, Chapter 12
Information, matching, financing, and physical distribution are some of the key functions performed in the _________.
marketing channel
packaging
positioning
none of the above

8. Kotler / Armstrong, Chapter 12
Information, matching, financing, and physical distribution are some of the key functions performed in the _________.
marketing channel
packaging
positioning
none of the above

9. Kotler / Armstrong, Chapter 12
Which of the following is not a key function performed by marketing channel members?
matching
negotiation
promotion
manufacturing

10. Kotler / Armstrong, Chapter 12
Which of the following is not a key function performed by marketing channel members?
matching
negotiation
promotion
manufacturing

11. Kotler / Armstrong, Chapter 12
When a marketing channel member shapes or fits the offer to the buyer’s needs—including grading, assembling, and packaging the product—it is performing the _____ function.
contact
matching
physical distribution
risk taking

12. Kotler / Armstrong, Chapter 12
When a marketing channel member shapes or fits the offer to the buyer’s needs—including grading, assembling, and packaging the product—it is performing the _____ function.
contact
matching
physical distribution
risk taking

13. Kotler / Armstrong, Chapter 12
Which of the following channel levels contains no marketing intermediaries?
direct marketing
indirect marketing
wholesaler marketing
retailer marketing

14. Kotler / Armstrong, Chapter 12
Which of the following channel levels contains no marketing intermediaries?
direct marketing
indirect marketing
wholesaler marketing
retailer marketing

15. Kotler / Armstrong, Chapter 12
Ford dealerships in Philadelphia complaining of other dealers in that city generating sales by pricing too low would be considered _______ conflict.
vertical
horizontal
wide
narrow

16. Kotler / Armstrong, Chapter 12
Ford dealerships in Philadelphia complaining of other dealers in that city generating sales by pricing too low would be considered _______ conflict.
vertical
horizontal
wide
narrow

17. Kotler / Armstrong, Chapter 12
Historically, a conventional distribution system consists of producers and intermediaries acting as a unified system for the benefit
of all.
true
false

18. Kotler / Armstrong, Chapter 12
Historically, a conventional distribution system consists of producers and intermediaries acting as a unified system for the benefit
of all.
true
false (A conventional distribution system is made up of independent producers, wholesalers, and retailers trying to maximize their individual profits.)

19. Kotler / Armstrong, Chapter 12
Which of the following is not a type of vertical marketing system (VMS)?
conventional
corporate
contractual
administered

20. Kotler / Armstrong, Chapter 12
Which of the following is not a type of vertical marketing system (VMS)?
conventional
corporate
contractual
administered

21. Kotler / Armstrong, Chapter 12
Which vertical marketing system (VMS) integrates successive stages of production and distribution under single ownership?
conventional
corporate
contractual
administered

22. Kotler / Armstrong, Chapter 12
Which vertical marketing system (VMS) integrates successive stages of production and distribution under single ownership?
conventional
corporate
contractual
administered

23. Kotler / Armstrong, Chapter 12
A franchise organization is a form of which vertical marketing system?
hybrid
corporate
contractual
administered

24. Kotler / Armstrong, Chapter 12
A franchise organization is a form of which vertical marketing system?
hybrid
corporate
contractual
administered

25. Kotler / Armstrong, Chapter 12
Which of the following is not one of the three types of franchises:
manufacturer-sponsored retailer
manufacturer-sponsored wholesaler
service-firm-sponsored retailer
service-firm-sponsored wholesaler

26. Kotler / Armstrong, Chapter 12
Which of the following is not one of the three types of franchises:
manufacturer-sponsored retailer
manufacturer-sponsored wholesaler
service-firm-sponsored retailer
service-firm-sponsored wholesaler

27. Kotler / Armstrong, Chapter 12
Banks in supermarkets are examples of which type of marketing system?
hybrid
horizontal
direct
administered

28. Kotler / Armstrong, Chapter 12
Banks in supermarkets are examples of which type of marketing system?
hybrid
horizontal
direct
administered

29. Kotler / Armstrong, Chapter 12
Because Pottery Barn offers its customers a variety of channels (online, catalogs, and retail), it is using a _____ marketing system.
hybrid (multichannel)
horizontal
direct
administered

30. Kotler / Armstrong, Chapter 12
Because Pottery Barn offers its customers a variety of channels (online, catalogs, and retail), it is using a _____ marketing system.
hybrid (multichannel)
horizontal
direct
administered

31. Kotler / Armstrong, Chapter 12
Dell and Southwest Airlines using disintermediation refers to the displacement of traditional resellers from a marketing channel by radical new types of intermediaries.
true
false

32. Kotler / Armstrong, Chapter 12
Dell and Southwest Airlines using disintermediation refers to the displacement of traditional resellers from a marketing channel by radical new types of intermediaries.
true
false

33. Kotler / Armstrong, Chapter 12
Producers of convenience products (e.g., candy, toothpaste) will use _____ distribution.
intensive
selective
direct
exclusive

34. Kotler / Armstrong, Chapter 12
Producers of convenience products (e.g., candy, toothpaste) will use _____ distribution.
intensive
selective
direct
exclusive

35. Kotler / Armstrong, Chapter 12
Marketers of high-priced, luxury products will use _____ distribution.
intensive
selective
direct
exclusive

36. Kotler / Armstrong, Chapter 12
Marketers of high-priced, luxury products will use _____ distribution.
intensive
selective
direct
exclusive

37. Kotler / Armstrong, Chapter 12
_____ involve(s) planning, implementing, and controlling the physical movement of goods and related information from points of origin to points of consumption, meeting consumer requirements at a profit.
Value analysis management
Insourcing networks
Marketing logistics
Outsourcing

38. Kotler / Armstrong, Chapter 12
_____ involve(s) planning, implementing, and controlling the physical movement of goods and related information from points of origin to points of consumption, meeting consumer requirements at a profit.
Value analysis management
Insourcing networks
Marketing logistics
Outsourcing

39. Kotler / Armstrong, Chapter 12
Which of the following is not a major logistics function listed in your text?
financing
logistics information management
transportation
inventory control

40. Kotler / Armstrong, Chapter 12
Which of the following is not a major logistics function listed in your text?
financing
logistics information management
transportation
inventory control