1. Status of projects in progress with agency Outsource as per briefing 7th March 2007 1 of 16 ESC Campaign - Communications Working Group Wednesday, 28th March 2007

2. Status of projects in progress with agency Outsource as per briefing 7th March 2007 2 of 16 1.Stylebook eSafetyAware! 2.ESC Brochure 3.Dummy-logo 4.Press folder 5.Car stickers 6.Quick snaps (Black Lake) 7.Flying banners (Black Lake) 8.Unveiling concept 9.Vest for test ride staff 10.Exhibition panels 11.Dummy animation 12.Backdrop 13.Banner over the entrance 14.Banner at the balcony

3. Status of projects in progress with agency Outsource as per briefing 7th March 2007 3 of 16 1. Stylebook eSafetyAware!Stylebook Create a stylebook which defines the basic elements (colours, fonts, images, logo) for the communication of eSafety Aware! on all media. Status First delivery: 27th March Final version (pdf): 30th April

4. Status of projects in progress with agency Outsource as per briefing 7th March 2007 4 of 16 2. ESC BrochureBrochure Design an ESC brochure which explains ESC and fits to all parties, i.e. end-consumer relevance. Tasks for 8th May: Status First delivery (template 1st part): 27th March Final English version (printed): 4th May Final pdf:4th May Pdf online on www.chooseESC.eu 8th May a. Create an English version; b. Produce 1000 brochures for the event; c. Deliver PDF in French, German, Italian, Spanish & Polish d. Online on www.chooseESC.eu on May 8th

5. Status of projects in progress with agency Outsource as per briefing 7th March 2007 5 of 16 Priority for a logo with 1 man Baseline: “Three letters to save your life... Choose ESC!” Including web-address: www.chooseESC.eu Including the logo’s EC, eSafetyAware!, EuroNCAP 3. Dummy LogoDummyLogo Create a crash test dummy logo. Tasks for 8th May: Status First delivery (basic version): 27th March Final delivery: 4th April

6. Status of projects in progress with agency Outsource as per briefing 7th March 2007 6 of 16 Front: Dummy-logo including slogan and ESC website Back: 3 Logo’s: European Commission, eSafetyAware!, EuroNCAP + contact details eSafetyAware! 4. Press FolderFolder Create a press folder for the event and beyond. Produce 1000 folders. Status First delivery (1st template): 27th March Final Template: 11th April Final version (printed):25th April

7. Status of projects in progress with agency Outsource as per briefing 7th March 2007 7 of 16 5. Car stickers Create and produce 2 versions of car stickers (foil, sticker): - version 1: on both sides of the car: “Choose ESC!” (50 x 20 cm) - version 2 : on the hood of the car: the complete Dummy logo + web address Number of stickers: 10 cars x 2 “Choose ESC!” – stickers 10 cars x 1 “Dummy logo” – sticker incl. web-address Status First delivery (1st template): 10th April Final Template: 17th April Final version (printed):25th April

8. Status of projects in progress with agency Outsource as per briefing 7th March 2007 8 of 16 6. Quick Snaps Create and produce 8 quick snaps based on “Dummy logo” for use on the event. Status Delivery First Concept:6th April Delivery Final Creation:11th April Quick Snaps Ready:25th April

9. Status of projects in progress with agency Outsource as per briefing 7th March 2007 9 of 16 Status Delivery First Concept:6th April Delivery Final Creation:tbd Banners Ready:tbd 7. Flying banners Create flying banners based on the design of Bridgestone (flags: 3m x 0,6m) Production: to be done by the event-team.

10. Status of projects in progress with agency Outsource as per briefing 7th March 2007 10 of 16 8. Unveiling concept Define concept for unveiling the “Dummy logo”: - design logo-board based on Geneva-board - use Dummy-logo as defined under No 3 Status Delivery First Concept:6th April Delivery Final Creation:11th April Logo-board Ready:25th April

11. Status of projects in progress with agency Outsource as per briefing 7th March 2007 11 of 16 9. Vest for test ride staff Create vest (jackets) for test ride staff and produce 1000 pc: 3 letters to change... Choose ESC! + web-address, + 3 logos Status Delivery First Concept:6th April Delivery Final Creation:10th April Vests Ready:25th April 3 letters to save your life...

12. Status of projects in progress with agency Outsource as per briefing 7th March 2007 12 of 16 10. Exhibition panel Create info panels for exhibition area in lobby: 7 panels in vertical frame / 3 panels in horizontal frame Production will be done by the event-team. Content: - info about eSafety Aware! list all members by logo - information about ESC - show one panel with driving manoeuvres Status Delivery First Concept:6th April Delivery Final Creation:18th April Panels Ready:8th May

13. Status of projects in progress with agency Outsource as per briefing 7th March 2007 13 of 16 11. Dummy animation Create and produce a dummy animation (flash animation), to be used on the internet. Status Delivery First Concept:13th April Delivery Final Creation:27th April Online:8th May

14. Status of projects in progress with agency Outsource as per briefing 7th March 2007 14 of 16 12. Backdrop Briefing open, current status: - Design the back wall of the speakers-area - Size: 4,11m (width) by 2,36m (height) - Max use for design: upper 1,20m height (rest covered by speaker) Status To be defined Design proposal: - 3 logos - “Choose ESP” Campaign, Rome, 8 May 2007 - www.chooseESC.eu “Choose ESC” Campaign Rome, 8 th. May 2007 www.chooseESC.eu

15. Status of projects in progress with agency Outsource as per briefing 7th March 2007 15 of 16 Status To be defined 13. Banner over the entrance Design a banner over the entrance - Size: 5,40m (width) by 1,00m (height) - Design: 3 logos

16. Status of projects in progress with agency Outsource as per briefing 7th March 2007 16 of 16 Status To be defined 14. Banner at the balcony Design a banner at the balcony - Size: 6,00 (width) by 1,00m (height) - Design: 3 logos