1. Cloud-enabled TV broadcast
Baskar S
Co-founder
Amagi Media Labs

2. Linear TV today … Cable TV operator Broadband IPTV operator
TV uplink
Broadband IPTV
operator
TV content
Satellite operator
Mobile TV
operator

3. Augment content transfer
Cable TV
operator
TV uplink
Broadband IPTV
operator
TV content
Satellite operator
Mobile TV
operator

4. Replace satellite transmission
Cable TV
operator
TV uplink
Broadband IPTV
operator
TV content
Satellite operator
Mobile TV
operator

5. ROI WHY AUGMENT/REPLACE SATELLITE ? PAY-TV expansion
- fine-grained local content, advertising
ROI

6. Content regionalization –> better monetization
< 4 hours of local content per day
Regulatory, affiliate-driven

7. Regional advertising Faustian choice Allow operators to monetize
Start new satellite feeds

8. New geography
ROI unknown
Satellite – all or nothing

9. Alternative-1 – INTERNET STREAMING
Playout
IP Stream
Country-1
Stream receivers
TV Network
Country-2

10. Alternative-2 - STORE & PLAY
Content
Transfer
Content
upload
Country-1
Playout
TV Network
Country-2

11. Broadcasters look for reliability first then cost
Internet streaming
Store & Play
Existing playout features + ?
Workflow comfort
Scalability -
Reliability SLA
Killer issue – SLA on public internet infrastructure not possible
Broadcasters look for reliability first then cost

12. Internet streaming
Store & Play
Existing playout features +
Feature-rich
Dynamic graphics, DVE, language tracks, subtitle
Workflow comfort
Seamless integration
Deep archive integration,
Playlist format support
Scalability -
Upto 100s
Look and feel as single playout - manageability
Reliability SLA
99.97%
Rescue playout, cloud mirroring, hot-swap redundancy
We worked with broadcasters closely to get reliability, scalability and workflow integration

13. amagi-localize
Operators
TV Network

14. amagi-cloudport
Country-1
TV Network
Country-2

15. Thank you
Baskar S
Co-founder
Amagi Media Labs