1. Smokeless Tobacco: The Next Generation Niki Sue Mueller www.throughwithchew.com

2. The Story Continues…

3. Big Tobacco Enters Smokeless Market

4. Harm Reduction Strategy Harm reduction is a term used by the tobacco industry referring to a “strategy that encourages tobacco users who cannot or will not quit smoking to switch to an alternative nicotine-delivery product that is potentially less harmful than their regular product,” (Robins R, ed. The Seduction of Harm Reduction: Proceedings from the September 2004 Summit. Sacramento, CA: Department of Health Services; 2005)

5. U.S. Smokeless Tobacco’s “Graduation Strategy” UST document exhibited in the Marsee vs. UST lawsuit in 1986

6. A smokeless tobacco user since age 12, Sean refused to believe his mother's warnings that tobacco was hazardous, smoke or no smoke.

7. “Graduation Strategy” “New users of smokeless tobacco... are most likely to begin with products that are milder tasting, more flavored and/or easier to control in the mouth. After a period of time, there is a natural progression of product switching to brands that are more full-bodied, less flavored, have more concentrated ‘tobacco taste’ than the entry brand.”

8. “Graduation Party” UST Sponsors College Parties

9. Industry Quotes “Moist smokeless tobacco is the only growing segment of the tobacco industry” from the UST website “Cherry Skoal is for somebody who likes the taste of candy, if you know what I am saying.” Quoted in Wall Street Journal article on UST’s marketing strategies by a former UST sales representative, Bob Deets

10. UST Capitalizing on “Smoke Free Environments”

11. Promoting Use of ST On Airplanes

12. As smokefree policies increase… spit tobacco use may increase, too

13. Ad Found in Money Magazine

14. What can we do now? Wyoming Through With Chew Strategic Plan 2007/2008 Wyoming Five Year Strategic Plan

15. Goal 1 Prevent Initiation of Smokeless Tobacco Use Through Promotion of Tobacco Free Policies, Practices and Procedures

16. Wyoming Business Toolkit

17. Goal 2 Promote Reduction in Smokeless Tobacco Use and Increased Enrollment in Wyoming Cessation Services Among Youth and Adults

18. Wyoming Quit Services

19. Goal 3 Counter Pro-Tobacco Influences by Reducing Exposure to Tobacco Advertising and Product Placement and Increasing Awareness of Tobacco Sponsorship and Marketing Techniques

20. Project AWARE This project allows community-based tobacco prevention and control programs to help states' Attorney General offices monitor whether U.S. Smokeless Tobacco Co. (USSTC) is complying with the terms of the Smokeless Tobacco Master Settlement Agreement (STMSA).

21. Goal 4 Identify And Reduce The Disparities Related to Smokeless Tobacco Use and its Effects Among Different Population Groups

22. Native American Ad for TWC Week

23. Goal 5 Through With Chew Week

24. TWC Week Activity Toolkit

25. Wyoming Through With Chew Team Niki Sue Mueller nikisue@throughwithchew.com Janell Uhler janell@throughwithchew.com Mark Hicks mark@throughwithchew.com Candida Odde candida@throughwithchew.com