1. www.rim.net www.blackberry.net Track II: Wireless and the Enterprise EM2-05: Wireless E-mail and Messaging Systems COMDEX Chicago 2001 April 5, 2001 David Werezak, Vice President, Marketing Research In Motion

2. www.rim.net www.blackberry.net EM2-05: Wireless E-mail and Messaging Systems AGENDA The Evolution of Devices for Wireless E-mail and The Evolution of Devices for Wireless E-mail and Messaging Messaging Enabling Wireless E-mail and Messaging Enabling Wireless E-mail and Messaging Applications Applications An Introduction to Research In Motion An Introduction to Research In Motion

3. www.rim.net www.blackberry.net Research In Motion - Background Founded in 1984 Founded in 1984 First wireless data developer in North America (1988) First wireless data developer in North America (1988) North America’s largest wireless data device manufacturer (>1,000 employees) North America’s largest wireless data device manufacturer (>1,000 employees) RIM 850/950 RIM 857/957

4. www.rim.net www.blackberry.net EM2-05: Wireless E-mail and Messaging Systems AGENDA An Introduction to Research In Motion An Introduction to Research In Motion Enabling Wireless E-mail and Messaging Enabling Wireless E-mail and Messaging Applications Applications The Evolution of Devices for Wireless E-mail and The Evolution of Devices for Wireless E-mail and Messaging Messaging

5. www.rim.net www.blackberry.net Wireless Handhelds Are Evolving with the Internet EVOLVING FROM: Fixed function Fixed function Open Open Isolated Isolated Lead users are mobile professionals: Frequently away from their wired “digital nervous system” Frequently away from their wired “digital nervous system”TO: Multi-function Multi-function Secure Secure LAN connected LAN connected

6. www.rim.net www.blackberry.net The Focus is on Wireless Applications Value propositions that sell: Email and workgroup messaging Financial information Corporate Intranet Internet content These application trends are characterizing the next generation of wireless handhelds.

7. www.rim.net www.blackberry.net Where does the Wireless Handheld Fit? Compliments, not replaces, wireline Internet Compliments, not replaces, wireline Internet Like the bank machine to the bank branch: Like the bank machine to the bank branch: Trusted secure, authenticated link to your LAN Convenient location independent, immediate access Personalized your email, PIM, banking, trading…. Delivering high value connected information independent of end user location

8. www.rim.net www.blackberry.net Keys to Wireless Handhelds Small!Small! Wide coverageWide coverage Long battery lifeLong battery life Low cost of ownershipLow cost of ownership “Always On, Always Connected”“Always On, Always Connected” Low latencyLow latency Secure, secure, secure!Secure, secure, secure!

9. www.rim.net www.blackberry.net EM2-05: Wireless E-mail and Messaging Systems AGENDA An Introduction to Research In Motion An Introduction to Research In Motion The Evolution of Devices for Wireless E-mail and The Evolution of Devices for Wireless E-mail and Messaging Messaging Enabling Wireless E-mail and Messaging Enabling Wireless E-mail and Messaging Applications Applications

10. www.rim.net www.blackberry.net Wireless Handhelds – A Variable User Experience PCs all use the same UI and the same browsers PCs all use the same UI and the same browsers Wireless handhelds all use different user interfaces and different browsers (if any at all) Wireless handhelds all use different user interfaces and different browsers (if any at all) Success of wireless email and messaging is all about the USER EXPERIENCE

11. www.rim.net www.blackberry.net The Paradox of Wireless Applications The best applications use the least wireless network capacity The best applications use the least wireless network capacity Useful in and out of coverage Useful in and out of coverage Processing done locally Processing done locally Minimize airtime cost Minimize airtime cost Browsers necessary, not sufficient Browsers necessary, not sufficient Won’t work out of coverage Won’t work out of coverage Use airtime for even simple operations Use airtime for even simple operations Must use wireless intelligently Must use wireless intelligently Benefit >> cost Benefit >> cost Usefulness >> ergonomic limitations Usefulness >> ergonomic limitations

12. www.rim.net www.blackberry.net A New Application Development Paradigm for Developers Numeric key pad, Keyboard, touch screen, pen-based, voice activated Keyboard and mouse Input Method Information Access Data Processing Application Dominance Varies Few, common sizes Screen Sizes Varies Typically Microsoft OS/User Interface Varies Typically Intel x86 Processor Mobile Handhelds Desktop PCs Occasionally, but a “must have” Yes Programma- bility

13. www.rim.net www.blackberry.net + Java doesn’t eliminate browser, Java extends browser Java doesn’t eliminate browser, Java extends browser Browser and Java = Information and Function Browser and Java = Information and Function Markup Languages and Markup Languages and Browsers (WML, HTML, cHTML, XML) provide access to information J2ME provides access to J2ME provides access to function function Web Browsers and Java + Database Handheld

14. www.rim.net www.blackberry.net To go beyond the telephone handset… … make the wireless platform transparent. Open, extensible Internet programming languages. Open, extensible Internet programming languages. Support graphics. Support graphics. Enable originality to fit the “Internet model” of openness. Enable originality to fit the “Internet model” of openness. Distribute and maintain applications wirelessly. Distribute and maintain applications wirelessly.

15. Summary Wireless handhelds, applications and standards are delivering high value connected information independent of end user location Wireless handhelds, applications and standards are delivering high value connected information independent of end user location Success of the wireless email and messaging is all about the USER experience Success of the wireless email and messaging is all about the USER experience Browser and Java = Information and Function Browser and Java = Information and Function