1. By: Chukwunyere Omegbu BUSN111 Chukwunyere Omegbu Creating a Digital Future Business 111

2. What is Bossip? o Bossip is one of the more successful blogs sites focusing on African- American celebrities. o Simple term is Black people gossip. o Launched in April 2006. o Revenue is based off of Advertisements. o Slogan: “Henny without the Coke.”

3. FREE ECONOMY o This web 2.0 company does not really use the Free Economy. o But does uses the Adsword. o Lots of Ads. o The free theory can use looked at a view in other over this website. o Celebrity gain publicity o Increase record sales o Increase interest in celebrity

4. Greatest Asset o Henny without the Coke (straight information) o But there are areas this site does particularly well in. o Information is updated constantly o Links to more information o Audio & Videos o Humor o Exclusive Interviews o Awards Story

5. Future Growth o The sky is the limit. o The website is very informative, I see it growing in the amount of readers/ users. o Less people are getting their news from the newspapers, magazines and T.V.

6. Integrating Social Media o This site is a social media site. o Base off of Blogs. o This is the way they make their money. o Advertisements are places on popular blogs.

7. Thanks For Listening! bossip.com