1. Survey Results and Panel: How Big Data Is Being Implemented Addison Snell addison@intersect360.com

2. New Survey Data 278 total respondents –178 “Technical” (HPCwire and HPC500 user group) –100 “Enterprise” (Gabriel Consulting) –165 commercial, 67 academic, 46 government Surveys completed April – August 2013 Builds on original survey from early 2012 End users discuss their environments, challenges, solutions, and “satisfaction gaps” in addressing Big Data challenges

3. Technical Computing Top-line missions: –Find the oil –Design the minivan –Cure the disease Driven by price/performance Fast adoption of new technologies, algorithms, and approaches Enterprise Computing Keeps business running –Communicate/collaborate –Market and sell the product –Accounting, HR, finance, … Driven by RAS: reliability, availability, serviceability Slow adoption of new technologies, algorithms, and approaches Technical vs. Enterprise Computing

4. Insight #1: Big Data, Big Opportunity What percent of your organization's IT budget in 2013 will be related to Big Data? Money is being spent on Big Data 60% of those responding will spend more than 10% of the IT budget relate to Big Data Use caution in describing “the Big Data market” Money is being spent on Big Data 60% of those responding will spend more than 10% of the IT budget relate to Big Data Use caution in describing “the Big Data market”

5. Insight #2: Not Just Hadoop In 2012, only 17% of respondents mentioned Hadoop when describing their Big Data applications. In 2013, this went down, driven by Enterprise respondents. Deployments might be based on Hadoop, but the majority of Big Data implementations are on in-house applications and algorithms. Most common source of data is also “in-house.” ISV software for Big Data is thinly scattered.

6. Insight #3: Performance Counts Metrics of performance show up as key factors in Enterprise as well as Technical Big Data will be a driver for expanded usage of HPC, IF they can still meet enterprise requirements Metrics of performance show up as key factors in Enterprise as well as Technical Big Data will be a driver for expanded usage of HPC, IF they can still meet enterprise requirements

7. For More Information and Results Technology Vendors: You can buy it. Reasonable prices. See me or email sales@intersect360.com sales@intersect360.com HPC Users: Join our HPC user group, HPC500, to get free access to research studies. –We will ask you to participate in surveys –We will keep your organizations anonymous if desired –www.hpc500.com

8. Panel Discussion Harvey Stein, Head of Credit Risk Modeling, Bloomberg Dino Vitale, Director, Morgan Stanley Cross Technology Services Dave Mooney, Vice President, NetApp Nick Werstiuk, Product Line Executive - Platform Computing, IBM Corporation

9. Panel Question 1 Users: What does Big Data mean to your organization or industry? What kinds of Big Data applications do you see? Vendors: How do these views fit into your organizations' solutions for Big Data in general? Do you see similarities or differences to other industries?

10. Panel Question 2 Users: Is Big Data just part of the overall IT workflow and environment, or does it merit special investment? Vendors: What kinds of solutions do your companies offer that are specific to Big Data, that you might not have developed otherwise?

11. Panel Question 3 There would seem to be technologies nascent in HPC, such as parallel file systems, accelerators, flash storage, or high- performance interconnects, that could have a role in Big Data. To what extent does Big Data broaden the footprint of HPC, and which of these technologies might see greater adoption?

12. Panel Question 4 "Big Data is a major trend. Cloud is a major trend. Therefore Big Data in the Cloud is a major trend." This might be flawed logic. Our research shows significant barriers to Big Data in public clouds, just as there are barriers to HPC in public clouds. Will this change? Should this change?

13. Thank you, Panelists Harvey Stein, Head of Credit Risk Modeling, Bloomberg Dino Vitale, Director, Morgan Stanley Cross Technology Services Dave Mooney, Vice President, NetApp Nick Werstiuk, Product Line Executive - Platform Computing, IBM Corporation Addison Snell, Intersect360 Research addison@intersect360.com