1. Copyright D.R. Worlock. All rights reserved 2010 1 Super-Distribution Community in Action/Content as a Service David R Worlock MarkLogic Briefing: May 2010 Copyright D.R. Worlock. All rights reserved 2010

2. 2 What do we want? Loyal, locked in clients Real learnings from client experience which we can apply to smaller players Niche dominance to ensure that third party content reaches the client through us Positioning that allows us to control the speed of innovation The ability to price to value

3. Copyright D.R. Worlock. All rights reserved 2010 3 Super-Customization Hand the API to the user Invite users to recombine your content with theirs to create unique datasets, but using your tools Seek to lock in support and update to secure resubscription and reliance

4. Copyright D.R. Worlock. All rights reserved 2010 4 … we network publish here too… Make content fully searchable, and contextually open to third party content Attach the applets that draw fresh value out of content in context Generate the links and network tools Release the taxonomy to secure users Price to quality, not to format

5. Copyright D.R. Worlock. All rights reserved 2010 5 Portal Personalization/Workflow Integration Layer Data Warehouse User-Created Content CMS Repository Content Authoring Search/ Browse Collaboration Viewing/ Analysis Content Layer Web Content Purchased Content Ent. Job Function CMS Tagging/ Taxonomies Access Control XML and Web Services Users Search Engines Integration Tools Portal Personalization/Workflow Integration Layer Content Layer Users Portal Personalization/Workflow Integration Layer Content Layer Content Integration Architecture

6. Copyright D.R. Worlock. All rights reserved 2010 6 Information Services and Solutions Value Model User Desktop Integrated Content Solutions Mapping and Visualization Abstracting and Indexing Secondary Content - review articles, encyclopaedias, textbooks, monographs, conference proceedings Primary Research - journal articles, report, published correspondence, market research, statistical reporting, ‘grey’ literature High Level Analytics Decision Support

7. Copyright D.R. Worlock. All rights reserved 2010 7 Case Studies

8. Copyright D.R. Worlock. All rights reserved 2010 8 Compliance and Risk Management Frontline is security (Government) and insurance No natural limit to size/coverage of data collections Data mining and inference rules at the core Predictive analysis from mix of structured and unstructured data Drives extensions into automated response activity, audit, and continuing education requirements

9. Copyright D.R. Worlock. All rights reserved 2010 9 Sector Players Reed Elsevier: Seisint and Choicepoint. Key sectors are government and insurance. Key requirement is ever-extending personal data coverage Thomson Reuters: ClearForest and OpenCalais. Moving beyond financial services. Automated real time response is key concern Complinet: Personalized systems for regulated markets. Audit and education

10. Copyright D.R. Worlock. All rights reserved 2010 10 Healthcare Support for hospital and insurer workflow Risk reduction through patient record integration Ensuring that latest research available at diagnostic decision point Critical time factors – 8 minutes at the bedside Critical malpractice issues: 5% of diagnosis is wrong

11. Copyright D.R. Worlock. All rights reserved 2010 11 Healthcare Sector Players WK Health ProVation and UpToDate Diagnostic interface integrating to order sets and drug supply chain Thomson Reuters. Evidence-based prediction via MedStat Map of Medicine. Uniformity in the UK NHS. Acquired by Hearst Business Evidence-based medicine – the critical resources of Zynx, BMJ Clinical Evidence etc.

12. Copyright D.R. Worlock. All rights reserved 2010 12 Supply Chain Management and Improvement Aspiration to tackle whole chain has failed Productivity and procurement intelligence are still vital Small segment improvement is hard to measure – and sell Concentration on purchasing decisions may be misleading

13. Copyright D.R. Worlock. All rights reserved 2010 13 Supply Chain Players Credit Rating – major efforts from D&B, Experian and Equifax Bids and tenders management raises critical issues McGraw Hill Construction bids management integrates standards, specs, and contract/bid management for top 25 sector players Use a universal sector baseline – GlobalSpec and engineering design Watch social media, procurement recommendations/directories – BrownBook, Qype

14. Copyright D.R. Worlock. All rights reserved 2010 14 Two prerequisites for change… You must give up a product mindset and take on a services and solutions view of your content … and you have to be confident that you know what your customers do for a living – on the network, but also in real life – to be able to envisage helping them in this way

15. Copyright D.R. Worlock. All rights reserved 2010 15 Remember… It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change Charles Darwin

16. Copyright D.R. Worlock. All rights reserved 2010 16 Thanks for listening! Contact David Worlock at david@davidworlock.comdavid@davidworlock.com Tel 07836361873 On Twitter at dworlock And come to www.davidworlock.com