1. COM 313- Mass Media & Society: Ted Gournelos Sarah Steiger

2. Body Image in the Media Special K Does Special K support or refute society’s “ideal” standards of body image? Project Overview

3. Body Image & Media Benowitz-Fredericks et. al (2012) Prevention Neumark-Sztainer et. al (2006) Sociocultural Aspect Murnen & Don (2012), Cafri et. al (2005) Male Perspective Mosley (2008) Dieting Putterman & Linden (2004) Theoretical Frame

4. Method & Sample Method: Focus Groups Sample: 8 participants in two groups Rollins College students (age 20-23) Convenience Sample

5. Society and Media are related to body image. Race, family, and friends can be contributing factors in developing body dissatisfaction. Special K tries to promote self-confidence at the expense of your body image. Special K could improve by adding differing body types and ages, and changing their slogan. Focus Group Data

6. Society and Media play a critical role in shaping body image. Mostly negative connotations Females feel more pressured to conform to the thin ideal that society presents than males. Special K is trying to put forth their agenda so that people will buy their product. Implications

7. Benowitz-Fredericks, Carson A., Garcia, Kaylor, Massey, Meredith, Vasagar, Brintha, and Dina L.G. Borzekowski. 2012. “Body Image, Eating Disorders, and the Relationship to Adolescent Media Use.” Pediatric Clinics of North America 59: 693-04. Cafri, Guy, Yamamiya, Yuko, Brannick, Michael, and J. Kevin Thompson. 2005. “The Influence of Sociocultural Factors on Body Image: A Meta- Analysis.” Clinical Psychology: Science and Practice 12.4: 421-33. Mosley, Philip E. 2008. “Bigorexia: Bodybuilding and Muscle Dysmorphia.” European Eating Disorders Review 17: 191-98. Murnen, S.K., and B.P. Don. 2012. “Body Image and Gender Roles.” Encyclopedia of Body Image and Human Appearance 1: 128-34. Neumark-Sztainer, Dianne, Levine, Michael, Paxton Susan, Smolak, Linda, Piran, Niva, and Eleanor Wertheim. 2006.” Prevention of Body Dissatisfaction and Disordered Eating: What Next?” Eating Disorders 14: 265-85. Putterman, E., and W. Linden. 2004. “Appearance Versus Health: Does the Reason For Dieting Affect Dieting Behavior?” Journal of Behavioral Medicine 27.2: 185-04. Sources