1. A POWERFUL TOOL FOR EQUIPMENT REMARKETING

2. WHO WE ARE Purple Wave began as a traditional consignment auction company in Manhattan, Kansas. Aaron and Suzy McKee founded and built the business with hard work, integrity, and creativity; values learned growing up on rural Kansas farms. These core values have served Aaron well since his first public auction in September 2000. For nearly ten years, Purple Wave has grown in its annual sales and its reputation by: * Focusing on providing a trustworthy, traditional, full-service, turn-key auction solution * Building an Internet community of buyers * Investing in proprietary technology and business processes Purple Wave is the largest Internet only, absolute auction firm in the Midwest. The Purple Wave team consists of over 40 professionals who annually assist over 1,000 sellers remarket tens of millions of dollars of construction equipment, agricultural equipment and vehicles. All Purple Wave auctions are held online at www.purplewave.com, and each month over 100,000 potential buyers search the site for assets.

5. PURPLE WAVE AUCTION EQUIPMENT BIDDERS

7. WHERE WERE OUR BIDDERS IN NOVEMBER 2009? Domestic Audience During the month of November 2009, visitors from all 50 states visited purplewave.com. The top twenty states were: Kansas, Missouri, Texas, Oklahoma, Nebraska, Iowa, California, Colorado, Illinois, Minnesota, Nevada, New York, Florida, Arkansas, Tennessee, District of Columbia, Virginia, Georgia and Michigan. International Audience Approximately 257,579 visits came from 130 countries in November 2009. The top 20 non U.S. countries were: Canada, Mexico, United Kingdom, Australia, Egypt, Morocco, Lebanon, Germany, India, France, Philippines, Netherlands, Iraq, China, Venezuela, Japan, Poland, Puerto Rico, Italy and Turkey.

9. Purple Wave delivers Full coordination directly with: Corporate Regional Division Retail Store Turn key picturing, lotting and describing of sale assets Base of 50,000 existing buyers Bidder qualification Remarketing ad campaign planning, creation, placement and funding Reporting and settlement per Simplot control and report procedures Collection and clearing of buyer payments Notification to release assets after payments have cleared Full coordination and tracking of title transfer Issue and case resolution All current and historic settlements in real time online (structured) Purchase and transactions back office and front office responsibilities

10. Purple Wave Supplier Proposal Single Auction Supplier Service Agreement Purple Wav e will picture, lot and write descriptions for all auction assets Pricing 4% Seller Commission (netted out of settlement) No asset or volume requirements for Simplot