1. 03-23-05 12 March 2007 Purple Tree Technologies Overview “What Dreams May Come” - A Safer Tomorrow, Today! Dr. Bill Karl

2. Purple Tree Technologies Overview 12 March 2007 Agenda Introductions Geo-Specific Alert System Architecture Purple Tree Technologies/EDS –Solution –Partnerships

3. Purple Tree Technologies Overview 12 March 2007 EAS Utilization EAS Utilization Percent EAS Activation Requesting Organization

4. Purple Tree Technologies Overview 12 March 2007 Emergencies – Most are Localized Majority of EAS Alert are Local in Nature. –EAS Codes TOR - Tornado Warning CAE - Child Abduction Emergency HMW - Hazardous Material Warning FFW - Flash Flood Warning NUW - Nuclear Power Plant Warning

5. Purple Tree Technologies Overview 12 March 2007 Emergency Type – Tornado Tornadoes –Quick Facts –Weak Tornado 88% of all tornadoes 5% of the deaths 1-10 minutes duration 110 mph winds –Strong Tornadoes 11% of all tornadoes 25% of the deaths 20 plus minutes duration 110 to 205 mph winds –Violent Tornadoes 1% of all tornadoes 70% of all deaths Up to 1 hour duration possible 205 mph or greater winds –Tornado avg. speed = 30 –Tornado effects < 50 sq. mi.

6. Purple Tree Technologies Overview 12 March 2007 EAS Evolution – Geo-Specific Alerts Targeting Alert 75 sq mi NWS Tower Transmission 5000 sq mi System Goals –Create a geo-specific alert –Expandable into a national alert system –Line of sight cellular technology –Reduce alert area to 75 sq. mi. –Reduce Complacency –Avoid Cell Tower Overloading

7. Purple Tree Technologies Overview 12 March 2007 Geo-Specific Alerting Receiver Amber Alert Radio 1400am TV Channel 8 Amber Alert Inexpensive Car Remote Size Pager E-FOB

8. Purple Tree Technologies Overview 12 March 2007 Geo-Specific Architecture Provider AProvider B EAS Originator E A S Emergency Action Notification Network Primary Entry Point System National Weather Service Civil Authorities Broadcast Station or Cable System XDXL CAP XDXL CAP Alerting and Geo-Specific Gateway Cell Provider E - FOB Cell NOAA Cell Hybrid E - FOB Cell NOAA Cell Hybrid Geo-Specific Targeting XDXL CAP XDXL CAP Message Content: -Phone Number to call -http link -SMS message confirmation

9. Purple Tree Technologies Overview 12 March 2007 Geo-Specific Architecture Base Station Controller Cell Broadcast Center/Terminal Base Transceiver Station Cellular Provider Network EDS Secure Private Network – Cell Broadcast Service Entity WAP Gateway Content Server WAP Gateway E-Fob

10. Purple Tree Technologies Overview 12 March 2007 Purple Tree Technologies/EDS-Solution Geo-specific targeting alert system. –Alert only affected area –Alert based on threat level Complacency Cellular Tower Overloading Use existing technology –Emergency Alert System (EAS) –Cellular Broadcast (CDMA & GSM Technology) Create Win-Win Situation –Federal –State –Local Government –Private Sector (revenue sharing) Reach economically challenged Meets ADA requirements. –E-FOB World Class Partnerships –Bandwidth to address technical issues.

11. Purple Tree Technologies Overview 12 March 2007 World Class Partnerships Deployment Infrastructure Handheld Device Manufacturer Geographic Mapping Capability Telecommunication Infrastructure Technology Cellular Providers