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Making Your WordPress Website Easier to Find Presented by Jami Broom & Andy Weigel WordPress Plug-ins for SEO Jami Broom, Internet Marketing Strategist.

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Presentation on theme: "Making Your WordPress Website Easier to Find Presented by Jami Broom & Andy Weigel WordPress Plug-ins for SEO Jami Broom, Internet Marketing Strategist."— Presentation transcript:

1 Making Your WordPress Website Easier to Find Presented by Jami Broom & Andy Weigel WordPress Plug-ins for SEO Jami Broom, Internet Marketing Strategist Clicks Internet Marketing – www.clickstomysite.comwww.clickstomysite.com Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group http://www.meetup.com/pittsburgh-seo-group Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

2 WordPress.org Using WordPress as a CMS SEO – What is That? Keywords – Why are they important? Keyword Analysis Tools Keywords & Good Content Using Analytics Google’s Guides & Webmaster Tools Installing & activating plug-ins Essential SEO Plug-ins SEO WordPress Plug-ins Twitter - @jamilbroom

3 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Free Content Management System, similar to Joomla, Drupal Can manage both your website AND your blog Templates/Themes Widgets PLUG-INS Must have your own domain & a host for your website, unlike WordPress.com Twitter - @jamilbroom

4 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress as a CMS Twitter - @jamilbroom

5 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress as a CMS Twitter - @jamilbroom

6 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress as a CMS Twitter - @jamilbroom

7 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress as a CMS Twitter - @jamilbroom

8 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress as a CMS Twitter - @jamilbroom

9 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress as a CMS Twitter - @jamilbroom

10 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Keywords & Being Found Search Engine Optimization Search Engine Optimization – SEO Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural (”organic” or “algorithmic”) search results.¹ Twitter - @jamilbroom

11 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Search Engine Optimization: A way of improving communications with search engines, so that they can better communicate with your customers/readers/clients Twitter - @jamilbroom Search Engine Optimization

12 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Twitter - @jamilbroom Search Engine Optimization Your Business or Website/Blog Search Engines Readers, Customers, Clients, Members

13 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Resources to learn more about SEO: Read Google’s Search Engine Optimization Starter Guide, use Google Webmaster Tools. Other Resources: seobook.com, seomoz.com Yahoo! Site Explorer – http://siteexplorer.search.yahoo.com Google Webmaster Tools - www.google.com/webmasters/tools/ Bing Webmaster Tools - www.bing.com/webmaster Google SEO Starter Guide – http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter- guide.html Twitter - @jamilbroom Search Engine Optimization

14 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Twitter - @jamilbroom A few “Search-ability” issues: Robots.txt 404 pages 301 redirects URL structure/Permalinks XML Sitemaps Search Engine Optimization

15 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Keywords & Being Found Why use keywords? Allows search engines to know what your website or blog post is about, so they can pull up your website during a search Allows readers/customers to find you better Provides better navigation Twitter - @jamilbroom

16 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Keywords & Being Found Where do keywords go? Title tags/Meta tags Anchor text Headings Content URLs/Permalinks Alt tags Categories (blogs) Tags (blogs) Twitter - @jamilbroom

17 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Keywords & Being Found Keywords vs. Good Content 1.Content needs to impact its intended audience – PEOPLE, not search engines 2.If you don’t have the right keywords in the right places, PEOPLE won’t be able to find your website Twitter - @jamilbroom

18 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Keywords & Being Found Use Analytics to Track Keywords Google Analytics is free to place on your website. Twitter - @jamilbroom

19 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Keywords & Being Found Some keyword phrases might be more competitive than others, some might be more popular or relevant, some might exist that you hadn’t thought of yet. Use Keyword Suggestion Tools Twitter - @jamilbroom

20 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Keywords & Being Found Sales/Purchases Blog Comments Sign-ups Members Volunteers Donations The Point? –To get conversions Twitter - @jamilbroom

21 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Permalinks Custom Permalinks - Control over the names of your URLs for posts and pages -Use valuable keywords Twitter - @jamilbroom Instead of: http://yourdomain.com/p?=262 Use: http://yourdomain.com/yourposttitle http://yourdomain.com/yourproductname http://yourdomain.com/yourkeyword

22 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Permalinks Custom Permalinks Twitter - @jamilbroom

23 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Permalinks Twitter - @jamilbroom

24 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Permalinks Twitter - @jamilbroom Ranks #1 for PPC Advertising Pittsburgh

25 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Installing & Activating Plug- ins Twitter - @jamilbroom An extension of the WordPress software. Thousands of Plug-ins!

26 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Installing & Activating Plug- ins Twitter - @jamilbroom Step 1: Click on Add New

27 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Installing & Activating Plug-ins Twitter - @jamilbroom Step 2: Search for a plug-in to install.

28 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Installing & Activating Plug-ins Twitter - @jamilbroom Step 3: Press Install

29 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Installing & Activating Plug-ins Twitter - @jamilbroom Step 4: Activate

30 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins All-in-One SEO Pack Automatically Places Title tags, Meta Description, and Keywords in each page’s HTML. Each Title Tag & Meta Description should be unique to each page of a website. Twitter - @jamilbroom

31 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Google Analyticator http://wordpress.org/extend/plugins/google-analyticator/ Features Google Analyticator supports the following features: Standard Google Analytics tracking support NEW! Includes an admin dashboard widget that displays a graph of the last 30 days of visitors, a summary of site usage, the top pages, the top referrers, and the top searches Provides a widget that can be used to display visitor stat information on the front-end External link tracking of all links on the page, including links not managed by WordPress Download link tracking Support for event tracking with outbound links / downloads instead of the old pageview tracking method Support for hiding Administrator visits without affecting Google Analytics' site overlay feature Support for any advanced tracking code Google provides Easily installable only requiring the user knows their UID Allows code to be placed in the footer to ensure faster load times Complete control over options; disable any feature if needed Supports localization - get the settings page in your language of choicelocalization Source: http://plugins.spiralwebconsulting.com/analyticator.html Twitter - @jamilbroom

32 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Meta Robots http://wordpress.org/extend/plugins/robots-meta/ Allows you to show search engines the pages you want them to see, and HIDE pages you don’t want them to see. Easiest Way to Use a Robot tags with WordPress Complies with Google Webmaster Tools & Yahoo! Site Explorer Allows easy placement of “no-follow” tags Edit.htaccess file Verify Google, MSN, Yahoo! Webmaster Tools meta data Many other spectacular features Twitter - @jamilbroom

33 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Meta Robots Twitter - @jamilbroom http://wordpress.org/extend/plugins/robots-meta/

34 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Meta Robots Twitter - @jamilbroom http://wordpress.org/extend/plugins/robots-meta/

35 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Redirection http://wordpress.org/extend/plugins/redirection/ Manage all your 301 redirects Twitter - @jamilbroom

36 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Redirection http://wordpress.org/extend/plugins/redirection/ Twitter - @jamilbroom

37 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Redirection http://wordpress.org/extend/plugins/redirection/ Twitter - @jamilbroom Features include: Supports both WordPress-based and Apache-based redirections 404 error monitoring - captures a log of 404 errors and allows you to easily map these to 301 redirects RSS feed for 404 errors Custom 'pass-through' redirections allowing you to pass a URL through to another page, file, or website. Full logs for all redirected URLs Create redirections based upon a URL, browser, referring site, or login status Automatically add a 301 redirection when a post's URL changes Full regular expression support Fully localized Export all redirections to CSV, XML, or Apache.htaccess files Import Apache.htacces files Source: http://urbangiraffe.com/plugins/redirection/

38 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Google XML SiteMaps http://wordpress.org/extend/plugins/google-sitemap-generator/ Twitter - @jamilbroom *This plugin generates a XML-Sitemap compliant sitemap of your WordPress blog and/or website.XML-Sitemap WordPress Every time you create a new post or page, the sitemap is updated and submitted to several major search engines. This format is supported by Ask.com, Google, YAHOO and MSN Search.

39 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Google XML SiteMaps http://wordpress.org/e xtend/plugins/google- sitemap-generator Twitter - @jamilbroom

40 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Google XML SiteMaps http://wordpress.org/extend/plugins/google-sitemap-generator/ Twitter - @jamilbroom Features: Available for all WordPress versions since 1.5 No PHP skills or file changes needed Generates automatically a sitemap for all types of WordPress pages Calculates a priority for each post, based on the number of comments Notifies Ask.com, Google, Bing and YAHOO about changes via ping Includes a WordPress filter for other plugins which can add their pages to the sitemap Generates a static XML file as well as a zipped version *Source: http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/

41 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Twitter - @jamilbroom Automatically adds alt and title attributes to all your images. Improves traffic from search results and makes them W3C/xHTML valid as well. SEO Friendly Images http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images

42 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Nofollow Case by Case http://wordpress.org/extend/plugins/nofollow-case-by-case/ Twitter - @jamilbroom Plugin Features: Strip nofollow from comment links, comment author links, pingbacks and trackbacks (default). Selectively apply nofollow to any comment link you do not like to support. Selectively apply nofollow to any comment author link you do not like to support. If you like to open your comment links in a new window you can. As long as you do nothing Nofollow Case by Case automatically strips nofollow from all your comment links and comment author links.

43 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Nofollow Case by Case Twitter - @jamilbroom How does it work? Simply add /dontfollow to any comment link you do not like and it will automatically become a nofollow link. That`s it!

44 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins Platinum SEO Pack http://wordpress.org/extend/plugins/platinum-seo-pack/ Automatic 301 redirects for any permalink changes Canonical URLs Optimized Post and Page Titles for search engines Generates all SEO relevant META tags automatically Option to specify meta description and meta keywords tag for categories and tag pages. Compatible with most other plugins, like Auto Meta, Ultimate Tag Warrior and others. However you may have to disable All in One SEO pack Other Options Twitter - @jamilbroom

45 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com WordPress Plug-ins SEO Smart Links http://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links Twitter - @jamilbroom SEO Smart Links can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog.tags Further SEO Smart links allows you to set up your own keywords and set of matching URLs. Finally SEO Smart links allows you to set nofollow attribute and open links in new window. open links Everything happens completely transparent, and you can edit the options from the administration settings panel.

46 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Resources: SEO Tutorials: SEO Book - www.seobook.comwww.seobook.com SEOMoz - www.seomoz.comwww.seomoz.com Clicks Internet Marketing SEO Tutorials - www.clickstomysite.comwww.clickstomysite.com Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-grouphttp://www.meetup.com/pittsburgh-seo-group SEO & WordPress: Pumping Up Wordpress for SEO - http://outspokenmedia.com/uncategorized/pumping-up-wordpress-for-seo/ http://outspokenmedia.com/uncategorized/pumping-up-wordpress-for-seo/ Vladimir Prelovac’s Newbie Guide to WordPress SEO - http://www.prelovac.com/vladimir/how-to-setup-an-efficient-wordpress-blog http://www.prelovac.com/vladimir/how-to-setup-an-efficient-wordpress-blog 20 of the Best SEO Plug-ins for WordPress http://mashable.com/2009/03/20/wordpress-seo-plugins/ The Definitive Guide To Higher Rankings For Your Blog http://yoast.com/articles/wordpress-seo/ SEO Plugins for Wordpress http://www.wolf-howl.com/seo-plugins-wordpress/ Wordpress SEO: How to Choose a Permalink Structure http://www.wolf-howl.com/seo/url-configuration-wordpress/ Twitter - @jamilbroom

47 Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com Clicks Internet Marketing The best customer is already searching for your product or service. Let's make sure they find you. www.ClicksInternetMarketing.com 412-250-7237 info@clickstomysite.com Clicks Internet Marketing The best customer is already searching for your product or service. Let's make sure they find you. www.ClicksInternetMarketing.com 412-250-7237 info@clickstomysite.com Twitter - @jamilbroom

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