1. Marketplace Literacy Communities Empowering low-income communities through the marketplace What is marketplace literacy – Not basic literacy – Skills, awareness of rights, and self-confidence needed to function in the marketplace. Direct geographic focii – North, Central and South Chennai, Tamil Nadu, South India – Villages in Uthiremerur Taluk (2 hours from Chennai), Tamil Nadu, South India Beneficiaries and Activities – Approximately 100 self-help groups of 15-20 women each – Marketplace literacy education – Links to financial institutions – Assistance in maintaining financial records – Ongoing support for running enterprises Partners and Scaling Efforts – Subsistence Marketplaces Initiative, University of Illinois – Marketplace Literacy Project, USA – Madura Micro Finance (one of the largest microfinancing organizations in the world_ Scaling video-based marketplace literacy education to large audiences

2. Embedded Laboratory in Rural South India  Close to Chennai, South India  Sample profile of a village - Population of 750, agriculture based economy  Network of small villages with one central town  Developing relationships with farmers, women self-help groups, entrepreneurs, middle men, store owners  Enables innovative education and research 2

3. Agricultural Study for ADM Institute Quantitative survey – Number of farmers - 54 – Number of villages- 10 – Sizes of villages, other variables- from 238.50 to 500 hectares – Population - 750 to 3000

4. Qualitative interviews of stakeholders S.NoName of CategoryNo.of sample 1Agriculture group leader3 2Govt. Agriculture dept4 3Govt. civil supply dept1 4Fertilizer seller1 5Tractor owner2 6Rice mill owner1 7Private seller1 8Village panchayat staff1 9Irrigation Association leader1 10Govt. Agriculture dept focus group 1 11Farmer focus groups2

5. Photo documentation of post harvest storage