1. Urban impact of artistic festivals EFRP workshop, Helsinki 11-12 April 2008 Christopher Maughan De Montfort University, Leicester Tel: 00441162506131 E-mail: ccm@dmu.ac.uk

2. Model cities? The urban impacts of Brighton Festival and Salisbury International Arts Festival. Or: ‘How Leicester could become more like Brighton and Salisbury’

3. Brighton & Salisbury

4. Leicester

5. Aims – to explore the factors: behind the success of Brighton Festival and Salisbury International Arts Festival which explain why Leicester lacks a festival of similar international profile that need to be researched for Leicester to develop these qualities

6. Key Factors Context Desire/Need Opportunity Resources Policy/infrastructure/ arts audience/product Scale/longevity/ audience/ management Shared vision/ infrastructure Policy/finance/ infrastructure

7. Brighton Festival Established 1966 Brighton as the playground of London – Prince Regent (George IV) early 1800s Venue based Festival takes over management of the Dome complex late 90s Festival develops its site specific and promenade programmes – from Zap to.. Strong support from Brighton & Hove City Council

8. Brighton Festival Festival 2008, 3-25 May, international programme 200+ events, 500k attendances predicted 11 venues, 5 site specific events, 9 outdoor locations Jubilee Square to Tru Nightclub: Hen & Stag night Dyke Road Rest Garden – Shakespeare from the back of a blue VW camper amongst the catacombs Sydney Street to Madeira Drive St Anne’s Well Gardens Brighton Marina – firework display MyHotel, Jubilee Square – Blast Theory, city on a bike Wild Park Brighton College 20 free outdoor events in Festival & Fringe

9. Brighton Festival Artists Open Houses – 4 weekends, 14 trails, 200 venues, 1000+ artists + youth arts trail Brighton Festival Fringe, 3-26 May, 600 shows, many on the streets – Fringe City Caravan, 11-13 May, showcase for promoters, 13+ companies/venues Great Escape, 15-17 May (SxSW in UK), 3 rd yr, 200+ bands, 25 venues + Convention Charleston Festival 16-25 May, 19 th yr

10. Salisbury International Arts Festival Established 1973 Small city – limited arts infrastructure Funding base is narrow – a potential threat; Friends Provident; SDC/WCC are focussed more on community than arts per se + major change in prospect; tourism is more powerful driver Salisbury – local population and/or visitors Festival is more than the sum of the parts

11. Salisbury International Arts Festival Rudolf Bing and Edinburgh – used the cityscape Salisbury too has a wonderful built and natural heritage and architectural backdrop It has always chosen to do site specific work International programme – Helen Marriage, Trevor Davies and Jo Metcalfe: 4 year artistic programmes

12. Salisbury International Arts Festival 2008, from RESONATE to REJOICE, 100+ events in 30+ locations/venues, with a strong African programme Site specific programme incl: Stonehenge: African Dancers Danebury Hillfort: African Dancers Cathedral Close: African musicians/bands Water meadows: organised walks

13. Leicester 2008 600+ events 12+ arts festivals, incl: comedy festival, EMF, LIMF, Sparks Children’s Festival, Big Session, Summer Sundae, Caribbean Carnival, Can festival, arts programmes of the two universities 6 major religious events Dancing in the streets

14. Leicester Physical infrastructure – 18 principal venues; public parks/squares/spaces + riverside: access controlled by whom? What is a good critical mass? Population size? Networking – silo mentality; annual v festival LCC – policy base; cultural vision Demographics

15. Population profiles for the 3 cities EnglandLeicesterSalisbury Brighton & Hove 49,138,831279,921114,613247,817Tot Pop 99.99100.01 Total 0.890.830.341.18Chinese 2.303.080.130.81Black 4.5729.920.301.83Asian 1.312.320.571.94Mixed 90.9263.8698.6794.25White

16. Conclusion Context Desire/Need Opportunity Resources LCC as a facilitator – policy review Longitudinal research programme: 2009-2019