1. The Role of Involvement, Scientific Literacy, Education, and Message Format in Influencing the Lay Public’s Regulatory Attitude about PFOA Exposure Kami Silk, Samantha Nazione, Lindsay Neuberger, Sandi Smith, Charles Atkin Michigan State University University of Central Florida

2. Background Recent studies have linked Perfluorooctanoic acid (PFOA) to increased breast cancer risk – PFOA is found in many household items such as non-stick cookware and carpeting – Breast cancer is the second most common and, also the second most deadly cancer in women Currently, there is little legislation on PFOA What factors might influence womens’ attitudes toward PFOA regulation?

3. Theoretical Models and Hypotheses Heuristic-Systematic Model (HSM) (Eagly & Chaiken, 1993) – Proposes two routes to persuasion based on an individual’s ability and motivation – High motivation and ability will lead to the systematic route Critical and time consuming – Low motivation and ability will lead to the heuristic route Superficial and quick H1: Motivation as measured by cancer experience, advocacy status, and involvement will be positively related to attitude toward new regulation of PFOA

4. Theoretical Models and Hypotheses Receive Accept Sample (RAS) model (Zaller, 1992) – Created by political scientists – Posits that individuals with higher levels of political knowledge are more likely to receive political messages, but less likely to accept those messages at face value H2: Education will be negatively related to attitude toward new regulation of PFOA

5. Research Questions RQ1: How does scientific literacy influence attitude toward new regulation of PFOA? RQ2: How does presentation of information (lay vs. scientific vs. poster) influence attitude toward new regulation of PFOA?

6. Lay Excerpt (7 th grade reading level) Health Effects of the Chemical PFOA on Mice One of the most common man-made long-lasting pollutants found in our environment is PFOA (Perfluorooctanoic acid). This chemical is found in foods, drinking water, some cookware, and industrial products. It leads to tumors in the liver, pancreas, and testicles of mice and rats. Most human studies on the health effects of PFOA contact involve adults who have handled it for their jobs. Not long ago, high levels of PFOA were found in a group of 6 to 8 year old girls. We are not sure whether this will have harmful health effects in the future. However, a young girl is thought to be more easily affected by pollutants before she starts her period than after that time. Scientists are worried that contact with pollutants could cause a person’s risk of (chances of getting) breast cancer later in life to go up.

7. Scientific Excerpt (12 th grade reading level) PFOA project message for translation and dissemination Perfluorooctanoic acid (PFOA), also known as C8 and perfluorooctanoate, is one of the most common man-made persistent environmental pollutants. PFOA causes liver, pancreatic, and testicular tumors in rodents. Unexpected high blood serum levels of PFOA were detected in a group of young pre-pubertal girls between 6 and 8 years of age. Most health effects of PFOA exposure have been studied in adults who received occupational exposure. The potential health effects of PFOA exposure in young girls of peripubertal age is not known. The peripubertal age in humans is thought to be a period of high sensitivity to environmental pollutant exposures that may increase the risk of developing breast cancer later in life.

8. Poster format 7 th grade reading level

9. Methods Email sent through the Love/ Avon Army of Women (advocacy organization) Women randomized into 3 conditions (lay, scientific, poster) 2,078 participants – Largely white and highly educated Scales assessed involvement, scientific literacy, and regulatory attitude – Acceptable reliability (.78 to.97) and validity (RMSE scores under.05) were found.

10. Results Ordinary least squares (OLS) multivariate regression used Overall, the model was significant, F(7, 1919) = 26.50, p <.001, R 2 =.085.

11. H1: Involvement will be positively correlated with regulation attitudes Partially supported Involvement (  =.287, p <.001), was positively related Cancer experience was not significant (  = -.10, p =.645) Advocacy (  = -.063, p =.018), was significant, but in the opposite direction predicted

12. H2: Education will be negatively correlated with regulation attitudes Supported, (  = -.062, p =.005) Scientific literacy was negatively related to attitude toward new regulation of PFOA (  = -.063, p =.005) RQ1: How will scientific literacy be related to regulation attitude?

13. RQ2: How will message format be related to regulation attitudes? Message format did not make a difference in participant attitude toward new regulation of PFOA The scientific (  = -.021, p =.470), lay (  = -.012, p =.680), and poster formats (reference group) did not significantly differ regarding participant attitude toward new regulation of PFOA

14. Conclusions Limitations – White, educated sample – Did not use a specific policy Implications – Motivation as measured by involvement was the strongest predictor of regulation attitudes – RAS might be useful in this line of research as education was negatively related to regulation attitudes

15. Conclusions Implications – Similarly to education, scientific literacy was negatively related to regulation attitudes Education and scientific literacy may lead to an overwhelming knowledge of risks – Format did not make a difference We may have had an overly engaged audience – Two theoretical models conflict at times regarding participant receptiveness to messages – Future campaigns will need to balance persuasion and education