1. Branding Review

2. Issue #1: NAIS National Animal Identification System Animal Science Principles of Industry Issues in Animal Agriculture

3. NAIS National Animal Identification System Current events led to NAIS in 2004 – Cow originally from Canada with BSE (mad cow) found in Washington – Other countries ban US beef imports

4. Why a National ID System? 1.Increase Consumer Confidence -Food safety 2.Ensure Market Access -International recognition -Increase exports -Avoid trade barriers

5. Why a National ID System? 3.Animal Health -Preventing further spread 4.Bio Security -Agroterrorism -Epidemic/Pandemic

6. NAIS NAIS Purpose: Maintaining HEALTH of the livestock in the United States is the most urgent issue for the industry NAIS Goal: Identify animals and premises that had direct contact with an animal disease of concern (FAD) within 48 hours after detection.

7. NAIS Essential Components National Premises Identification System Individual Animal Identification System Essential information transfer

8. NAIS Premise Identification Premise: a location with an address, livestock and/or livestock handling facilities – applicable to all livestock species – 7-character alphanumeric number – National Premises Number Allocator – Managed by states

9. NAIS Which “Premises” need a Premise ID number? Farms and Ranches Livestock Shows Livestock Markets Feedlots Processing Facilities Veterinary Clinics Collection Points

10. NAIS Today Not federally mandated, but still in progress Operated state by state

11. NAIS: The Controversy Huge negative response to NAIS from many different organizations and individuals

12. NAIS: The Controversy Case again NAIS – Will add cost to small farmers/ranchers – Add government bureaucracy – Require additional labor, stress, equipment

13. NAIS: The Controversy Case again NAIS (continued) – Invasion of privacy – Will affect religious groups Example: Amish – Favors large, “corporate” agribusinesses at the expense of local and organic producers

14. So What’s the Right Answer? No clear right or wrong here! Your task: – Write a ‘letter to the editor’ of your local periodical explaining why others should support OR not support NAIS – Your letter should be 250-500 words in length – Begin!