1. © HarperCollins Publishers 2010 Cause and consequence Feed the World: the power of the media

2. © HarperCollins Publishers 2010 Cause and consequence Objectives In this activity you will: Discuss how the media can influence opinions today.

3. © HarperCollins Publishers 2010 Cause and consequence What is going on in this photograph?

4. © HarperCollins Publishers 2010 Cause and consequence What was Live Aid? In autumn 1984, a BBC TV camera crew went to northern Ethiopia, to film a famine. The famine was the culmination of several years with little or no rainfall in the country. Over eight million people were starving, and over one million are estimated to have died in that year alone.

5. © HarperCollins Publishers 2010 Cause and consequence What was Live Aid? The BBC film was shown on the evening news. The pictures of starving children made an immediate impact. Watching the news broadcast was an Irish pop star, Bob Geldof, from the group The Boomtown Rats. He was so moved by the pictures that he immediately began working on a record to raise money to help the famine victims.

6. © HarperCollins Publishers 2010 Cause and consequence What was Live Aid? Geldof contacted lots of other pop stars and the result was the hit single Feed the World by ‘Band Aid’. The single became the Christmas Number One. Sales of the single raised around £8 million, all of which went to Ethiopia as aid.

7. © HarperCollins Publishers 2010 Cause and consequence What was Live Aid? This was followed in July 1985 by ‘Live Aid’. This event was two massive concerts held in London and Philadelphia, USA, at the same time, and shown live on TV. Over 400 million people watched the concerts live around the world and in total around $150 million was raised for the relief work in Ethiopia. In the UK, over £5 million was donated by ordinary people in just three days.

8. © HarperCollins Publishers 2010 Cause and consequence What did Live Aid tell us about ourselves? What did Live Aid reveal about the following? The power of the media The role of celebrities The role of charity Why some governments don’t want to give aid to certain countries

9. © HarperCollins Publishers 2010 Cause and consequence Causes and consequences of Live Aid Re-read through all the information on the previous screens about Live Aid and the response to the famine in Ethiopia. Sort the information you have into ‘causes’ and ‘consequences’. Can you make links between the causes and the consequences? Sort your lists in order of importance.

10. © HarperCollins Publishers 2010 Cause and consequence Live Aid Do you think Live Aid has left a permanent legacy for us? Explain your answer to the rest of your group.