1. Combating Counterfeit and Substandard ICT Devices 17-18 November 2014 Geneva Technology Debate, Part 2: ICT Industry Perspectives and Anti- Counterfeit/Substandard Technologies and Systems Glenn Jones ICC – BASCAP & HP Global Anti-Counterfeiting Program Geneva, Switzerland, 17-18 November 2014

2. Connect across industry sectors Pool resources Amplify business voice Establish issues as public policy priority Push for allocation of resources, high standards and stronger enforcement Improve awareness Geneva, Switzerland, 17-18 November 2014

4. Magnitude of the IPR Problem Total global economic value of counterfeit and pirated products is estimated to reach $1.77 trillion by the end of 2015. International trade, including goods passing through FTZ, accounts for more than half of counterfeiting and piracy or $960 billion. Counterfeiting and piracy are estimated to cost G20 governments and consumers over $125 billion every year. Approximately 2.5 million jobs have been destroyed by counterfeiting and piracy. Geneva, Switzerland, 17-18 November 2014

5. Risks and Dangers of Counterfeits No longer just fake luxury goods. Counterfeit medicine in Europe is worth an estimated €10.5 billion a year. The World Health Organization (WHO) estimates 10% of all drugs counterfeit, over 30% in developing countries. Counterfeit electrical goods in legitimate stores. Perfume, cosmetics and body care products. Fake tobacco, alcohol and food products. Low quality; potentially dangerous materials/ingredients. Vehicle and other spare parts. Military components – missile guidance systems, aircraft, weapons, etc. Geneva, Switzerland, 17-18 November 2014

6. Counterfeiting and Piracy: a lucrative market for organized crime The emergence of organized IP crime Factors contribute to organized crime’s entry into IP crime: Profit vs. risk Often modest legal penalties Lax enforcement of IP crime The transnational nature of IP crime Geneva, Switzerland, 17-18 November 2014

7. Information – Knowledge – Advocacy Reports on: IP Guidelines for Business Consumer Attitudes and Perceptions on Counterfeiting and Piracy IP: Powerhouse for Innovation and Economic Growth Impact of Counterfeiting on Governments and Consumers Geneva, Switzerland, 17-18 November 2014

8. Controlling the Zone: Balancing facilitation and control to combat illicit trade in the world’s Free Trade Zones Confiscation of the Proceeds of IP Crime: a modern tool for deterring counterfeiting and piracy Information – Knowledge – Advocacy Geneva, Switzerland, 17-18 November 2014

9. Kenya Ukraine Turkey India Russia Country and Regional Initiatives Geneva, Switzerland, 17-18 November 2014

10. “ Fakes Cost More, I Buy Real” Global awareness campaign Helps consumers understand the real health and safety risks associated with counterfeit goods Offers ways for consumers to consciously take steps away from purchasing these goods Available in 26 languages Being used in Belgium, France, Germany, Italy, Kenya, the Philippines and Turkey Public Awareness Geneva, Switzerland, 17-18 November 2014

11. Albanian French Arabic Ukrainian Turkish Spanish Geneva, Switzerland, 17-18 November 2014

12. Technology Debate, Part 2: ICT industry perspectives and anti- counterfeit/substandard technologies and systems Mr. Zhou Jian – MIIT China Mr. Martin Bernhardt – Sanofi/IFPMA Mr. Yves Jobin – SGS Mr. Keith Mainwaring – Ukrainian NIS Panelists: Geneva, Switzerland, 17-18 November 2014