1. Best Practices for Email

3. Overview List Targeting Content Creation Pre-headers Test! Best Practices: Subject Length Best days to send Best time of day to send Key Points Upcoming Transition

4. List Targeting

5. Image/Text Balanced Content Creation Text Heavy

6. No Pre-header In Use

7. Pre-header In Use

8. Test, Test and Test Again

9. Subject Lines Longest subject line: 99 characters Shortest subject line: 9 characters

10. Subject Lines: Stats Subject length with highest open rate: 1 to 20 characters Subject length with lowest open rate: 71 to 99 characters

11. Days of the Week Thursday, Friday, Wednesday most common

12. Days of the Week: Stats Highest open rate: Monday Lowest open rate: Wednesday

13. Time of Day Most popular time of day: Afternoon/early evening Least popular time of day: Early morning

14. Time of Day: Stats Time of day with highest open rate: Mid/Late evening Time of day with lowest open rate: Afternoon/early evening

15. Key Points List segmentation: Send reminder emails to OPENS Make sure you are copying HTML to text Balance content (text/images) – Use pre-header! Spell check (text version comes in handy) Test! Subject Lines: Concise and to the point Days to send: Sunday, Monday, Thursday Time of day to send: Mid-Late evening or early morning Schedule your email on the calendar: http://alumni.colorado.edu/ecomm/home/ecomm-calendar/ http://alumni.colorado.edu/ecomm/home/ecomm-calendar/

16. Upcoming Transition Harris – end date November of 2015 New Tool – start transitioning next spring Licenses More structured format for emails

17. Questions? Contact Information: Rachel Vaccariello 303-492-5988 rachel.Vaccariello@colorado.edu