2. The Art of War was written over 2500 years ago, but the principles of it are still utilized by the military, government and businesses. Read the quotes below and then write down the many implications for businesses and yourselves.

3. If you know the enemy and know yourself, you need not fear the results of a hundred battles.

4. Market Research Competitor Research SWOT analysis Quality Assurance Due Diligence Business Plan Strategic Planning

5. Regard your soldiers as your children, and they will follow you into the deepest valleys; look on them as your own beloved sons, and they will stand by you even unto death.

6. MotivationPayTraining Reduced labour turnover Theory Y Customer Service Relationship Building

7. He who knows when he can fight and when he cannot, will be victorious. One defends when his strength is inadequate, he attacks when it is abundant. Energy is likened to the bending of a crossbow, decision, to the releasing of a trigger

8. Timing Not taking on a larger competitor head-to-head Strategic Planning Retrenchment Unique Selling Point Avoid “Price” Wars

9. When the common soldiers are too strong and their officers too weak, the result is insubordination. When the officers are too strong and the common soldiers too weak, the result is collapse.

10. RecruitmentTraining Hierarchy Span of Control

11. Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances

12. Product Development Market Development Market Research Product or Market Orientated? Application to case study

13. Ponder and deliberate before you make your move

14. Loss of 1 st Mover Advantage? Business (and essay) Planning Market Knowledge Risk & RewardStrategy

15. Overall, “Every battle is won before it’s ever fought” List the many things a business should do to reduce the risk of failure and ensure success. 100% chance of failure 100% chance of success Extension: Rank the 3 most important factors and explain why.