1. WELCOME Seeing is Believing: Impact Measurements and Scorecards Dawn Helmrich Director of Data and Outcomes United Way of Greater Milwaukee and Waukesha County Stacey Gillette Director of Business Development and Innovation Seabrooks, Inc.

2. Rudyard Kipling once wrote, “If history were taught in the form of stories, it would never be forgotten.” The same applies to data!

3. A women in Italy - “because the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape but consensual sex.” Global perspective 1 out of every 6 American women has been the victim of an attempted or completed rape in her lifetime (National Institute of Justice & Center for Disease Control &Prevention) National Perspective In 2013, the Sexual Assault Treatment Center (SATC) at Aurora Sinai Medical Center in Milwaukee served 700 victims of sexual violence, with a growing number of victims reporting they had experienced stranger assaults, multiple assailants, and use of weapons during the assault. Local perspective So what does that mean... Denim Day

4. Victims of sexual assault are: 3 times more likely to suffer from depression. 6 times more likely to suffer from post-traumatic stress disorder. 13 times more likely to abuse alcohol. 26 times more likely to abuse drugs. 4 times more likely to contemplate suicide. Treatment Goals (Adult) Participants will achieve treatment goals. ** 1. # and % of participants who had a better understanding of the problem they were struggling with. 2. # and % of participants who knew specific steps to improve their situation. 3. # and % of participants who made progress toward at least one treatment goal. 4. # and % of participants who reported that overall, their life was better than before. Interpersonal Relationship s (Adult) Participants will improve their interpersonal relationships. 1. # and % of participants who were better able to communicate with others. 2. # and % of participants who were better able to function at school or work. 3. # and % of participants who reported that in general their relationships were better. The issue The Outcomes

5. The story we can tell Community Level Behavioral and Mental Health Programs funded by United Way of Greater Milwaukee & Waukesha County

6. Program Specific The Healing Center A one on one counseling program for adult survivors of sexual assault

7. Denim Day Milwaukee: The Story http://denimdaymilwaukee.wix.com/perso nsofinfluence The local connection

8. Who uses the data What is your target audience When is it important to share your data Where will you disseminate the data Why is data an important first step How do you collect data Importance of Data

9. Community Goal Reduce Teen Pregnancy by 46% in teens 15- 17 by 2015. Reached in 2013 Initiative storytelling

10. The story must match who you want to use the data The story must stick with the individuals you are targeting Memorable

11. The data must focus on proper timing and release The data should be released to the right audience of people The data should be well thought out How you collect the data is critical to success Impactful

12. Data Validity Measuring Program Impact Reducing Administrative Burden Benefits of a “System Co- Pilot” Technology as a Tool

13. What Research Tells Us About Making Our Case Effectively: Ten Tips For Translating New Consumer Research Into Action (United Way Worldwide) Invite people to be a part of the solution Solutions trump problems Link individual stories to the bigger picture Don’t silo work – Education, Income and Health work together Talk about lasting change in the work we do Personal

14. http://www.theguardian.com/data https://www.youtube.com/watch?v=AL-PAzrpqUQ http://online-behavior.com/analytics/visualizations https://www.thinkwithgoogle.com/articles/data- stories.html https://online.unitedway.org/groups/stories/takea ways-united-way-worldwides-consumer-research

15. Questions??