1. Alison Dickson MAGIC Project Manager Rural Development Service GI Unit alison.dickson@defra.gsi.gov.uk or support.magic@defra.gsi.gov.uk

2. MAGIC What is MAGIC? How did MAGIC develop? What datasets does MAGIC hold? What are the plans for the future?

3. What is MAGIC? Multi-Agency… –Partnership Project …Geographic Information… –All data has spatial element …for the Countryside –All partners concerned with rural policy and services

4. MAGIC Partners Department for Environment, Food and Rural Affairs (DEFRA) Department for Communities and Local Government (DCLG) Countryside Agency – Landscape, Access & Recreation English Heritage English Nature Environment Agency Forestry Commission Rural Development Service

5. Drivers for MAGIC Common interest in rural policy and service Drive for evidence-based policy Need for joined-up, definitive and consistent information No established method of data exchange

6. How is MAGIC delivered? Delivered via a website: www.magic.gov.uk Main method of information delivery is via an interactive map MAGIC initially created for partners, but accessible to all on the Internet Formal launch – July 2002

13. Use of MAGIC Use has steadily risen over time –Average of 350 daily user sessions following launch in 2002 –Risen to an average of 2500 daily user sessions for 2004 –In April 2006, average of 3,402 daily user sessions and more than 24,000 maps are produced each day Average 250 dataset downloads per month

14. Data Collation Data from Partners + other organisations Metadata required for all datasets MAGIC Data Standard Data capture exercise including: –National Parks –Scheduled Monuments –Local Nature Reserves

15. MAGIC Data Originally England only, but now some data for marine, Scotland & Wales Data includes –Designations –Environmental interests –Land Classification –Coastal & Marine Resource Atlas

16. So what next? Expansion of scope continues Development of SPIRE Review of technology –Conform with e-GIF and OpenGIS Continue to explore new links with other organisations and facilities