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Overview Our Vision Discovery / User Context Content Testing Customizations – Now – Future Marketing and Change Management.

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Presentation on theme: "Overview Our Vision Discovery / User Context Content Testing Customizations – Now – Future Marketing and Change Management."— Presentation transcript:

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2 Overview Our Vision Discovery / User Context Content Testing Customizations – Now – Future Marketing and Change Management

3 MALC Michiana Academic Library Consortium – University of Notre Dame Hesburgh Libraries Law Library – Saint Mary’s College – Holy Cross College – Bethel College 4 Aleph Instances, 1 III

4 Our Vision Next Gen Search WorldCat MALC LAW ImagesIR Archives Latino Studies Fulltext A&I HathiTrustOthers Phase IPhase IIPhase III Services Phase IV Primo Central

5 Hype vs. Reality More is better Eliminate ALL silos Reuse – Catalog – Syndication – Web Contexts Resources Customize Images from: http://c2c.bigfuel.com/fuel/ad-campaigns/facebook-vs-hoarders/attachment/hoarders/ http://www.beautiful-libraries.com/2000-1.html

6 Discovery – More than Words diversity User Context – User Type – Purpose – Discipline – Entry Point – Query Results Enrichment by Network Image from: https://www.grabcad.com/library/3d-maze-game--1 ? Undergrad Grad Faculty Librarian

7 Relevancy that Considers User ScholarRank TM – User Discipline Status – Document Metadata Characteristics – Quality – Query

8 Opportunities: Leveraging the Social Network Primo – Enrichment step – relevancy bump with circulation Primo Central – bX – Impact factor – Could include feedback from clicks? http://www.uits.ma/resources/site1/General/content _images/network.jpg

9 Testing ~ 25 Grad Students/Experts Methodology – Search topic of interest – Rank first 2 pages (20 results) R – relevant, I – irrelevant, Blank – not sure – Give opportunity to refine – Ask a couple of questions Comparison to Google Scholar Observation of Facets What is missing, strange, etc.

10 Content Evaluation* *not statistically significant

11 Findings Query Matters – General vs. specific People liked blend People will use it Difference in Search behaviors – Different disciplines: Search differently and for different things Use different features Some found new resources

12 Findings Cntd. Some critical items missing Cross discipline noise Facets – Users liked them when they found them – Will need reordering (topic, journal title, dates) People would like cited frequency Would like multiple limiters Survey of users – OneSearch made most sense

13 Customizations: Now In Library to On Shelf Revision of Online Access Collapsed Facets

14 The User Context - Where

15 http://www2.warwick.ac.uk/services/communications /medialibrary/images/may08/1921_3099.jpg

16 Fixing Recall (OVP)

17 Customizations: Future Replacing Metasearch Print Services into Primo Central – Via APIs – Load into Primo Central? Print Services into WorldCat

18 Metasearch to Aggregation

19 Primo Central Print Awareness

20 WorldCat

21 Discovery Benefits Currency – Harvest vs. A&I A change in results perspective Content not in Google Scholar Broad place to start Rapid need for a handful of materials

22 Marketing: What it Is “Like Google Scholar but where we know what is in it and we can highlight our local collections.” A better Google Scholar (perhaps) A way to highlight local collections in a broader context A different perspective on results A good starting point “A good and fast supplement to other searches.”

23 What aren’t these systems? – The only search tool you’ll ever need – A replacement for core A&I resources A&I – metadata is primary resource Long tail of content acquisition Completeness More content = greater complexity in relevancy Marketing: What It Isn’t Image from: http://en.wikipedia.org/wiki/One_Ring

24 Cultural Change Opachölm Syndrome Recontextualizing complexity – Engine does more sophistication – Advanced features hidden Change Management – Content evaluation – Context of the tool – Training

25 Complexity Obscures RELEVANCE RANKING http://www.sausagemaker.com/Produ ctImages/62200.jpg

26 Thank You


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