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SPONSORSHIPS PRESENTING SPONSOR Genpact GOLD SPONSORS Sudhir Gensets Power Plate – Hero Motors SILVER SPONSORS Nature Valley Bahri Infrastructure Stanford.

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Presentation on theme: "SPONSORSHIPS PRESENTING SPONSOR Genpact GOLD SPONSORS Sudhir Gensets Power Plate – Hero Motors SILVER SPONSORS Nature Valley Bahri Infrastructure Stanford."— Presentation transcript:

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2 SPONSORSHIPS PRESENTING SPONSOR Genpact GOLD SPONSORS Sudhir Gensets Power Plate – Hero Motors SILVER SPONSORS Nature Valley Bahri Infrastructure Stanford Suites SILVER SPONSORS Art D’Inox AVIS Bahri Infrastructure TaylorMade Swarovski Coke Chivas Bacardi Carlsberg Beer Omega MEDIA PARTNERS Zee Sport NDTV Profit The Economic Times Sponsorship deals by RNGM:-

3 PLAYERS FACILITATION  First Challenge was to build loyalty to the event with the international players  Every player was received at the airport by RNGM staff and dropped at the hotel in personal vehicles without waiting.  Each room was provided a complimentary basket of biscuits, snacks and fruit juices

4 AGRA TRIP  25 players travelled  The group accompanied by an RNGM representative & photographer  General supervision and lunch at Mughal Players at the Taj Mahal, Agra Players in the Bus

5 EQUIPMENT PARTNER  1500 Taylormade Golf Balls provided at the range – world class facility

6 PRESS CONFERENCE  Press Conference set-up on formal stage.  Journalists transport to Gurgaon for the PC provided  The interactive session for the players was appreciated by media  Media follow ups and photo distribution after the PC ensured good coverage the next day. Press Conference – 24 March Player being interviewed by CNN-IBN – 24 March

7 WELCOME DINNER  Genpact executive involvement  Genpact putting competition and prize distribution  Media attended the welcome dinner Players Enjoying the Evening Guest at the Welcome Dinner

8 PUTTING COMPETITION FOR GENPACT  Pro-Am team Putting competition organised for 36 Genpact employees  Golf tips from lady pros to the employees  Team building, bonding between employees of Genpact  Genpact had excellent feedback from this value addition Genpact Executives during the Putting Competition Genpact Executives

9 PRO AM  Sponsors entertained VIP clients  Celebrity attendance for media coverage  98 percent attendance by VIP’s for the Pro Am Players being handed their Giveaway Bag Players at the Registration Desk

10 PRO AM  Sponsors took pride in hosting VIP corporates, businessmen and bureaucrats  Pro am event participants included celebrity cricketers Kapil Dev, Jefrey Du Jon, Dean Jones for additional media interest

11 PRO AM DAY VEHICLE DISPLAY  Vehicles of Mercedes Benz put on display at Breakfast Area  Positioning: Afternoon session the cars were moved nearer the carts

12 POWER PLATE PROMOTION  More than 90 participants tried a demo of Power Plate equipments  Lucky draw at the event for power plate machine!

13 CHAMPIONSHIP ROUND 1  Official Synchronized clocks from Omega placed at range, practice green, starting tees  Refreshments for Players: Water, Soft Drinks and Energy bars courtesy Coca Cola and Nature Valley

14 VOLUNTEERS VOLUNTEER ARRANGEMENTS  Adidas T-shirts  Greg Norman caps  Art d inox bar sets  Complimentary F&B  40 Omega shirts / 20 Omega gloves

15 GALA DINNER  Sponsor Interaction with VIP guests  Sponsor speeches  Sponsor signage  Sponsor AV presentations  Pg 3 media coverage

16 HOLE IN ONE PRIZE  Hole in Prize winners being presented by Co Sponsor with full media coverage = extra value

17 GENPACT EMPLOYEE SESSIONS WITH STAR PLAYERS  ONE HOUR INTERACTIVE SESSION WITH 100 GENPACT EXECUTIVES IN AUDITORIUM  DELIVERED INVOLVEMENT TO EMPLOYEES  TOPICS – GOAL SETTING AND PURSUIT OF EXCELLENCE  HIGHLY APPRECIATED BY GENPACT MGMT

18 CHAMPIONSHIP ROUND : Day 2  SHORT GAME CLINICS held for the employees of Genpact and promotion of Nature Valley  Celebrity Attendance  Executive audience matched needs of two sponsors  Special media net deal with Times of India

19 FINAL DAY PRIZE DISTRIBUTION  List of Prizes:  Champion and Runner up  Avantha Player of the year  DLF player of the season  Genpact Top Indian Player  AIS Top Amateur  Nature Valley Top Indian Amateur  Swiss Airlines: Ticket to Europe  Sudhir Gensets: Hole in One  Power Plate Power Driver

20 MEDIA & PROMOTION

21 PRINT ADVERTISING  THREE DIFFERENT CREATIVES FOR PRINT MEDIA  THREE DIFFERENT AV PROMOS WERE CREATED FOR THE BROADCAST MEDIA  ALL WERE PRINTED AND AIRED ON DIFFERENT DATES

22 PRINT ADS CREATIVE A  Appeared 6 times out of a total 9 insertions that appeared in Delhi Times and Economic Times.  Appeared in 3 editions Economic Times giving exclusivity and prominence to The Title, Presenting, Platinum and Gold Sponsors  Appeared on 22 nd, 24 th, 25 th March in Delhi Times  Appeared on 24 th, 25 th and 28 th March in Economic Times

23 SECOND CREATIVE CREATIVE B  Appeared twice in Delhi Times that included the logos of all the sponsors of the event.  Appeared on 26 th and 27 th March in Delhi Times

24 THIRD CREATIVE CREATIVE C  The final ad that appeared in Delhi Times on April 2 nd, 2008 congratulating the winner and as a thank you note to all the sponsors.

25 TELEVISION ADS  PROMOS AIRED IN NDTV PROFIT AND ZEE SPORTS STARTING MARCH 21 ST PROMOTING THE EVENT  Top: NDTV promo ( approx 250)  Below: Zee Sports Promo ( 300)  Total Promos in NDTV: 113 from 19 th March to 28 th March  Total promos in Zee TV : 300 starting March 19th

26 POST EVENT PROMO  A POST EVENT PROMO CONGRATULATING THE EVENT WINNER WAS RUN IN NDTV PROFIT  Total number of winning promo:147  Run between: 5 th to 11 th April

27 MEDIA COVERAGE

28 IN BRIEF PRINT MEDIA Total Number of Newspaper Reports: 522 Total Number of Online Reports (only credible sites taken into account): 40 Total number of Reports: 562 (Sports,business,lifestyle) ELECTRONIC MEDIA Number of Channels that covered the event: 11

29 LIST OF NEWSPAPERS THAT COVERED THE EVENT 1. Aaj 2. Aaj Samaj 3. Amar Ujala 4. The Asian Age 5. Business Standard 6. Central Chronicle 7. Dainik Bhaskar 8. Deccan Chronicle 9. Deccan Herald 10. DNA 11. Femina 12. The Free Press Journal 13. Haribhumi 14. The Hindu 15. Hindustan 16. HT Next 17. The Hindustan Times 18. Hitvada 19. The Indian Express 20. Jansatta 21. Lokmat Times 22. Mid-Day 23. Mail today 24. Metro Now 25. Maharashtra Herald 26. Navbharat Times 27. Outlooj 28. The New Indian Express 29. The New Indian Express 30. National Herald 31. The Pioneer 32. Rashtriya Sahara 33. The Statesman 34. The Telegraph 35. The Times of India 36. The Tribune 37. Viraat Vaibhav

30 LIST OF CITIES WHERE COVERAGE WAS RECEIVED 1. Agra 2. Ahmedabad 3. Aligarh 4. Allahabad 5. Bangalore 6. Bareily 7. Bathinda 8. Belur 9. Bhopal 10. Bhubaneswar 11. Chandigarh 12. Chennai 13. Coimbatore 14. Dehradun 15. Delhi 16. Dharamsala 17. Faridabad 18. Gorakhpur 19. Gulbarga 20. Guwahati 21. Hubli 22. Hyderabad 23. Indore 24. Jaipur 25. Jammu 26. Jamshedpur 27. Jallandhar 28. Jhansi 29. Kanpur 30. Karnal 31. Kochi 32. Kolkata 33. Lucknow 34. Madurai 35. Mangalore 36. Meerut 37. Moradabad 38. Mumbai 39. Nagpur 40. Nainital 41. Patna 42. Pune 43. Raipur 44. Ranchi 45. Rohtak 46. Siliguri 47. Thiruchirapalli 48. Thiruvananthapuram 49. Vadodara 50. Varanasi 51. Vijaywada 52. Vishakhapatnam

31 CHANNELS THAT COVERED THE EVENT 1. Aaj Tak 2. Delhi Aaj Tak 3. Headlines Today 4. INX News 5. News 24 6. Sahara Samay 7. Sahara NCR 8. India TV 9. DD News 10. ESPN 11. CNN-IBN

32 PRINT COLLATERAL SR # SponsorLetter headsEvent BrochuresNotepadsRemark 1DLF Group200105Sponsor Docket was sent to all sponsors 2DLF Club555 3WGAI50100 4Genpact1055 24Corporates15001300550Car Badges were sent to Corporate with a cover letter plus Brochure & Note pads 25Gala Dinner 75 26Pro-Am High Tea 75 27Genpact Guided Tour 50 28Nature Valley Golf Clinic 50 29Media50 25 30Volunteers & Others 50 31LAGT150 Total19651770740


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