1. Chapter 4 The Writing Process

2. Sending Written Messages That Work Atlee Corporation is a consulting company with offices in several major cities in the United States. An old firm, it is considered conservative and somewhat elite. The company directors have finally bowed to pressure and agreed to institute a casual dress day for employees, The directors issued the following memo

3. Case Study Questions 1.Is this business message receiver-oriented? What is the messages objective? 2.Does this message contain any bias? What evidence do you find? 3.What is the tone of this message? Are the sentences easy to read, or do they contain unnecessary elements? 4.Does this message contain opening, developmental and closing paragraphs? Are they effective? 5.Does this memo include the five W’s. If so, what are they? If not, what is missing? 6.What content and mechanical errors does this memo contain?

4. The Writing Process

5. Prewriting

6. Planning Business Messages

7. Organizing Messages

8. Lets go back to questions 1 of the case study. Is this business message receiver oriented? What is the messages object?

9. Drafting Cad drafting

10. Courteous words

11. Appropriate Words http://www.world-english.org/facts.htm

12. Lets go back to questions 2 of the case study. 2. Does this message contain any bias? What evidence do you find?

13. Revising

14. Unnecessary Elements

15. Complete Paragraphs

16. Paragraph Structure in Business Communications

17. Necessary Information

18. Lets go back to questions 3,4 and 5 of the case study. 3.What is the tone of this message? Are the sentences easy to read, or do they contain unnecessary elements? 4.Does this message contain opening, developmental and closing paragraphs? Are they effective? 5.Does this memo include the five W’s. If so, what are they? If not, what is missing?

19. Editing The cutting edge

20. Proofreading

21. Lets go back to questions 6 of the case study. 6. What content and mechanical errors does this memo contain?

22. Publishing/Presenting Facebook publishing numbers

23. Enhancing Your Message Excel

24. The Final Document The crevasse

25. Case 4 Summary The Board of Directors of Atlee Corporation sends a strong sender oriented message. It almost seems as if the memo has a negative message. The positive message is clouded in the boards own misgivings about the need for a casual day and about the possible abuses or so the Board thinks of casual day. In addition, the writers of the memo do not include anything to promote goodwill among the employees. It is appropriate for a company to establish guidelines for a policy such as a causal day. The guidelines should be laid out in an easy to read list in a positive or at least a neutral manner. If violation of the guidelines must result in disciplinary action, the possible disciplinary actions should also be stated in detail. Naming a contact person for questions or follow up is helpful. However, the closing paragraph would benefit from a restatement of the main idea, as well as from an expression of goodwill. If the Board members had used the writing process or if they had at least edited thoughtfully, they would likely have produced a more effective memo.

26. Setting Up Shop: Case Study Page 143 of Textbook Must be typed in Times Roman Numeral Font. Complete Sentences! Don’t start a sentence with yes, no or maybe.