1. Vincent Declercq MSIT 588 WEBSITE DESIGN FINAL PROJECT PRESENTATION

2. Presentation Outline Introduction Purpose Target Audience Existing Competitors Website Design Website Testing Website Marketing & Hosting Future Plans

3. Introduction The ranch began as a project in 1982. The Director of Agriculture of Baja California, and the governor of the state decided to have a place for the workers of the Secretary of Agriculture to go and relax and enjoy of the surrounding mountains. Ranch offers cabins, rooms, and camping site. Several recreation and activities areas including: Horseback riding & Fishing Reception area for conferences & events

4. Purpose of the Website Let tourists know of ranch existence & deliver to them the most information possible Location, Commodities, Activities, Rates Provide a desire to come and visit the Ranch by delivering assets of the Ranch and pictures Bring credibility & Web presence

5. Target Audience American tourists visiting the Tecate / Mexicali area Local Mexican residents weekend getaway Perfect for family and friend gatherings People in the area looking for Receptions Weddings Baptisms Quinceaneras

6. Existing Competitors Rancho Tecate Resort & Country Club Luxurious Sports & Conference Facilities Rancho Ojai R.V. park & horseback riding Rancho La Puerta Fitness

7. Competitive advantage Family run: extra attention to the guests Make users feel we are here to serve and offer them, not to take money form them Easy friendly attractive website Small number of rooms and cabins. Cheap rates

8. Website Design Choice of two languages : English & Spanish Ranch atmosphere : colors & text One top easy Navigation bar Macromedia Dreamweaver, Flash, Fireworks Java scripts, text & buttons Attractive pictures Comment Feedback Area WEBSITE DEMONSTRATION

9. Website Testing Multiple Feedback Dreamweaver OK’d Multiple browsers 800*600 (most common viewing) Tracking tool # visitors (http://www.123count.net/)Tracking tool

10. Website Marketing & Hosting www.ranchocienegaredonda.com is available for sale In the market for web hosting Mouth to mouth word Meta names for search engines

11. Future Plans Develop online reservation system Develop online store (t-shirt and other gadgets), possibility to customize events into the design Add “Gold book”: feedback & comments from previous visitors Learn from customer needs and experiences and adapt to the demand

12. Questions & Comments ?