1. © 2013 Institute for the Future. All rights reserved. mining an unexpected source of innovation: lessons from the shanzhai Lyn Jeffery I Research Director INSTITUTE FOR THE FUTURE September 2013 © 2011 Institute for the Future. All rights reserved. SR-1390 山寨

2. © 2013 Institute for the Future. All rights reserved. source: Businessinsider.com

3. © 2013 Institute for the Future. All rights reserved. source: Businessinsider.com

4. © 2013 Institute for the Future. All rights reserved. source: Businessinsider.com

5. © 2013 Institute for the Future. All rights reserved. www.jerseys361.com

6. © 2013 Institute for the Future. All rights reserved. www.jerseys361.com

7. © 2013 Institute for the Future. All rights reserved. 7 source: gothamist.com

8. © 2013 Institute for the Future. All rights reserved. 8 source: thestar.com

9. © 2013 Institute for the Future. All rights reserved. the world of Chinese knock-offs  Bullet one  Bullet two  Bullet three 9 source: Chinasmack.com

10. © 2013 Institute for the Future. All rights reserved. 山寨 the shanzhai 10 meet (shahn-jye)

11. © 2013 Institute for the Future. All rights reserved. 山寨 the shanzhai 11 meet mountain stronghold

12. © 2013 Institute for the Future. All rights reserved. This is a title to the slide 12 source: Age of Conan/Landscapes of Hyboria

13. © 2013 Institute for the Future. All rights reserved. definitions of shanzhai  Fake goods 13

14. © 2013 Institute for the Future. All rights reserved. definitions of shanzhai  Fake goods  White label/no-name goods 14

15. © 2013 Institute for the Future. All rights reserved. definitions of shanzhai  Fake goods  White label/no-name goods  Indigenous innovation 15

16. © 2013 Institute for the Future. All rights reserved. definitions of shanzhai  Fake goods  White label/no-name goods  Indigenous innovation  Small, independent operators in the informal economy 16

17. © 2013 Institute for the Future. All rights reserved. 17 source: http://helloagainchina.tumblr.com/

18. © 2013 Institute for the Future. All rights reserved. 18 source: Chinasmack.com source: chinasmack.com

19. © 2013 Institute for the Future. All rights reserved. 19  Bullet one  Bullet two  Bullet three source: chinasmack.com

20. © 2013 Institute for the Future. All rights reserved. 20 source: washingtonpost.com

21. © 2013 Institute for the Future. All rights reserved. 21 source: washingtonpost.com

22. © 2013 Institute for the Future. All rights reserved. 22  Bullet one  Bullet two  Bullet three source: http://birdabroad.wordpress.com/2011/07/20/are-you-listening-steve-jobs/

23. © 2013 Institute for the Future. All rights reserved. 23  Bullet one  Bullet two  Bullet three source: http://birdabroad.wordpress.com/2011/07/20/are-you-listening-steve-jobs/

24. © 2013 Institute for the Future. All rights reserved. 24 source: chinahush.com

25. © 2013 Institute for the Future. All rights reserved.

26. 26 “looking for piraters”

27. © 2013 Institute for the Future. All rights reserved. “looking for piraters” 5000 is way too much for white collar workers like us to handle. Once again, let’s beg the great piraters. Let’s pirate, pirate, pirate! 27 5000 is way too much for white collar workers like us to handle. Once again, let’s beg the great piraters. Let’s pirate, pirate, pirate!

28. © 2013 Institute for the Future. All rights reserved. 28 source: designscene.net

29. © 2013 Institute for the Future. All rights reserved. 29 source: postcardsfromchina.weebly.com

30. © 2013 Institute for the Future. All rights reserved. disrupting global consumer electronics 30 source: Travis Coburn/abduzeedo.com/daily-inspiration-117

31. © 2013 Institute for the Future. All rights reserved. source: images.theage.com.au

32. © 2013 Institute for the Future. All rights reserved. shanzhai rules 32

33. © 2013 Institute for the Future. All rights reserved. shanzhai rules  Build nothing from scratch 33

34. © 2013 Institute for the Future. All rights reserved. shanzhai rules  Build nothing from scratch  Innovate process at small scales 34

35. © 2013 Institute for the Future. All rights reserved. shanzhai rules  Build nothing from scratch  Innovate process at small scales  Share as much as you can 35

36. © 2013 Institute for the Future. All rights reserved. shanzhai rules  Build nothing from scratch  Innovate process at small scales  Share as much as you can  Sell it before you make it 36

37. © 2013 Institute for the Future. All rights reserved. shanzhai rules  Build nothing from scratch  Innovate process at small scales  Share as much as you can  Sell it before you make it  Act responsibly in the network 37

38. © 2013 Institute for the Future. All rights reserved. mining an unexpected source of innovation: lessons from the shanzhai Lyn Jeffery I Research Director INSTITUTE FOR THE FUTURE September 2013 © 2011 Institute for the Future. All rights reserved. SR-1390 山寨