1. www.printForum.info It takes more than 60# Offset - Are You Giving Your Message the Best Foundation? Trina May, Greg Kestler, & Brian Belluomini GPA

2. Walk On Video Here

3. Situation Overview – Differentiate direct mail from mass mail clutter – Create a visual identity for the organization – Appeal to local community/target database

4. 110# Champagne Pearl

5. 100# White Felt Cover

6. “During November and December, some 40% of all charitable gifts are reportedly received”. Mal Warwick Associates

7. 80# White Gloss Cover

8. 100# Cream Felt Cover

9. “Direct Mail generated almost $8 of every $10 donated to nonprofits in 2009”. Fundraising Success Magazine

10. Walk On’s Direct Mail Success Actions – Focused on a Consistent Message – Leveraged Current Database of Participant’s Families, Board Members, Supporters and Volunteers – Enhanced Design & Quality of Direct Mail Results – Maintained or Increased Response Rates – Grew Donor Base – Increased # of Volunteers – Widened Demographic Reach

11. “70% of brand decisions are made in-store”. POPAI (Point-of-Purchase Advertising Institute)

12. “80% of consumers make their specific purchasing decisions during the 8 seconds they stand in front of product”. Sam Walton School of Business University of Arkansas

13. “Three quarters of consumers who notice an in-store advertisement are likely to buy the advertised brand”. Study by BMRB www.bmrb.org

14. World of POP Video Here

15. Aisle Violators Common Material Styrene Multiple Gauges & Opacities Double or Near Dead Opaque Alternate Materials Rigid Vinyl Multiple Gauges One Opacities SBS Board Multiple Gauges Lack of Durability Considerations Placement Environment

16. Shelf Wobblers Common Materials Rigid Vinyl Multiple Gauges Very Durable Synthetic Paper Multiple Gauges Very Durable Alternate Materials Styrene Brittle & Tears Easily Paper Board Tears & Bends Easily Considerations Placement Environment

17. Floor Graphics 2-Step Process Base Film White or Clear Vinyl Adhesives varies based on placement location (hard floor, carpet, sidewalk) Overlaminate Gloss Smooth or Matte Textured Considerations Placement location & condition of floor

18. Window Signage Window Cling Vinyl White or Clear No Adhesive – Wets out & “clings” to glass (Static Cling) Considerations Placement Interior/Exterior Application

19. Window Signage Low Peel Vinyl White or Clear Adhesive removes cleanly from glass up to 6 months Considerations Placement Interior/Exterior Application

20. Window Signage ClingZ ® White or Clear No adhesive – sticks with embedded static charge Considerations Placement Environment

21. Two-Way Signage

22. 2-Step Process Clear Window Film & Barrier Film Clear Window Cling Clear Low Peel Vinyl Clear Permanent Polyester Opaque Film & Optically Clear Mounting Laminate Opaque Polypropylene Near Dead Opaque Styrene Stop-lite Board Considerations Show-through Duration of Signage Application

23. Backlit Signage Common Materials Translucent Styrene Polycarbonate High-Temp Backlit Polyolefin Considerations Location of Light Box Indoor vs. Outdoor

24. Green Alternatives Ultra Green Tree Free Paper Multiple Gauges Moisture resistant Recycled Polyethylene with 35% PCW (gallon milk jugs) Multiple Gauges Very Durable Colors InCycle expanded PET with 50% PCW (water bottles) Light as a feather Scores and folds Lacks opacity Considerations Commitment to Green

25. Any Questions?

26. Things To Think About Does your direct mail get the response you want? Can you deliver your brand message in 8 seconds? Does your message have the right foundation? Stand Out! Get Attention!