2. Copyright c 2004 by Adaptive Micro Systems LLC On-Premise Advertising With LED Displays from Adaptive

3. Copyright c 2004 by Adaptive Micro Systems LLC Introduction Our objective is to provide McDonalds Corporation and its franchisees with turnkey solutions for on-premise advertising that create superior value by using proven technology backed by a comprehensive warranty and unexcelled local service and support. Our commitment to is to provide the best value in visual communications combined with trouble-free operation. You can focus on what you do best and let on-premise advertising increase the opportunity to do so by leveraging the best known brand in the food service industry.

4. Copyright c 2004 by Adaptive Micro Systems LLC On-Premise Advertising Objectives Want to increase same store sales by 5% or more? Interested in increasing your sales on specials by 15- 50%? Looking for a Wow factor to stand out from surrounding businesses and competition? Want to make a one-time investment with daily returns for a period of years?

5. Copyright c 2004 by Adaptive Micro Systems LLC Typical McDonalds Installation Alpha Eclipse 3500 Series Back-to-back pole mount Matrix in High Intensity Red or Amber Two line message center Most popular size: 16 x 64 (26 x82) Second most popular: 16 x 80 (26 x 10) Also available in three or four line versions if desired. Alpha Eclipse 16 x 96 (26 x 1110)

6. Copyright c 2004 by Adaptive Micro Systems LLC Alpha Eclipse 3500 Red 16 x 96 Back-to-back Installation Day- It works when we walk away

7. Copyright c 2004 by Adaptive Micro Systems LLC Alpha Eclipse 3500 Red 16 x 112 Custom Back-to-back

8. Copyright c 2004 by Adaptive Micro Systems LLC Alpha Eclipse 3500 Red 16 x 80 Custom Roof Mount w/arches

9. Copyright c 2004 by Adaptive Micro Systems LLC Alpha Eclipse 3500 Red 16 x 80 Back-to-back

10. Copyright c 2004 by Adaptive Micro Systems LLC Alpha Eclipse 3500 Red 16 x 80 Back-to-back

11. Copyright c 2004 by Adaptive Micro Systems LLC Alpha Eclipse 3500 Red 24 x 80 Back-to-back

12. Copyright c 2004 by Adaptive Micro Systems LLC Alpha Eclipse 2601 Red 16 x 96 Monument

13. Copyright c 2004 by Adaptive Micro Systems LLC Alpha Eclipse 3501 Amber 16 x 64 w/Static Letter Board Behind

14. Copyright c 2004 by Adaptive Micro Systems LLC Beta Brite Indoor Display

15. Copyright c 2004 by Adaptive Micro Systems LLC 4Established in 1978 4Headquartered in Milwaukee, WI 4Globally recognized as a leading supplier of LED display technologies 4Over 400 employees 4Financially stable with products in diversified markets 4Privately held and actively managed by the owners Who is Adaptive Micro Systems? Americas Leading Manufacturer of Electronic Messaging Display Systems.

16. Copyright c 2004 by Adaptive Micro Systems LLC Adaptive Micro Systems Experience you can trust. 3Worlds only supplier of integrated indoor and outdoor visual displays. 3In Business 25 years Quality you can count on. 3All Products are designed and serviced in house by Adaptive. 3ISO 9000 certification in our Manufacturing Value you can bank on. 3Cost effective 3Locally supported Experience Quality Value

17. Copyright c 2004 by Adaptive Micro Systems LLC Adaptives History w/McDonalds Corporation (2001- Present) Over 100 sites installed or pending 3Back-to-back under identity signage 3Also: roof mount, built into arches, monument Successful installations… from the customers perspective 3Most of our business is from referrals 3Rated highly for ease of use 3Unexcelled service and support Software available for routine installation on McDonalds PCs 3Evaluated & approved by corporate IT department 3Available for installation on any McDonalds Corporation PC at no charge

18. Copyright c 2004 by Adaptive Micro Systems LLC What can dynamic visual media do for your restaurant? 4Differentiate Become a landmark within the community by being a source of information (time/temp, community messages) Create a create a visual profile that cant be missed when customers are making a decision about where to stop. 4Enhance Brand Identity Communicate more effectively through consistent, synchronized, and efficient visual communications. Eliminate cluttered look from traditional POP displays and hard- to-maintain static letter-boards 4Leverage the most powerful quick service Brand in the world Visually appealing and flexible LED displays can increase demand for advertised specials by 15- 50%. Increase same store sales by up to 10%.