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Social Relationship Identification in Informal, Online Communication Archives Chris Diehl, JHU/APL Galileo Namata and Lise Getoor, University of Maryland.

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Presentation on theme: "Social Relationship Identification in Informal, Online Communication Archives Chris Diehl, JHU/APL Galileo Namata and Lise Getoor, University of Maryland."— Presentation transcript:

1 Social Relationship Identification in Informal, Online Communication Archives Chris Diehl, JHU/APL Galileo Namata and Lise Getoor, University of Maryland - College Park

2 The Question Organizations today utilize a number of online communication channels How can one efficiently infer the observable social network structure and attributes from such data?

3 Constructing the Network Communication Graph Nodes: Network References Edges: Communication Events Validated Network Nodes: Entities Edges: Social Relationships Entity Resolution Relationship Identification Need to identify the underlying social network to support analysis of the organizational structure

4 Learning to Rank Relationships Chris Elizabeth Tracy Steve Richard Tim Sally Catherine Machine learning is used to train a system to rank order relationships and messages in an ego network based on labeled examples of relevant and irrelevant relationships Chris’ Ego Network

5 Relationship Identification Step 1: Relationship Ranking Rank relevant relationships higher than irrelevant relationships … Relevant Relationship Irrelevant Relationship Rank 3 Rank 2 Rank 1 Rank 4 Rank 7 Chris Elizabeth Tracy Steve Richard Tim

6 Is this a business relationship? 1.In communication #5, Chris submits a time sheet to Elizabeth 2.In communication #98, Elizabeth sets up a meeting with Chris 3.In communication #54, Chris calls in sick to Elizabeth … 127. In communication #104, Chris mass mails everyone a joke Rank messages based on their support for the ranking Chris Elizabeth Relationship Identification Step 2: Message Ranking Potential Evidence

7 Enron Manager-Subordinate Communication Relationships

8 Relationship Identification - Enron Manager-Subordinate Relationships ApproachMean Reciprocal Rank Content-Based with Attribute Selection 0.719 Content-Based0.660 Traffic-Based0.518 Random Selection 0.211 Worst Case0.141 From: Cheryl Nelson [cheryl.nelson@enron.com] To: Mark E Taylor [.taylor@enron.com] Subject: Holiday Vacation Hi Mark, I would like to take Wednesday, December 27th as a vacation day because I could not get a flight on the 26th… Let me know if this is okay with you. From: Christian Yoder [christian.yoder@enron.com] To: Elizabeth Sager [elizabeth.sager@enron.com], Genia Fitzgerald [genia.fitzgerald@enron.com] Subject: Happiness Happiness is looking at the new legal org chart (which Jan just now dropped on my desk).… At the top of the trigram which I find myself listed in I see a single name: Elizabeth Sager, and at the bottom I see the name Genia FitzGerald.... cgy

9 Contact Information For technical information contact: Chris Diehl, Inventor 443-778-3457 christopher.diehl@jhuapl.edu For licensing information contact: Norma Lee Todd, Technology Manager Office of Technology Transfer The Johns Hopkins University Applied Physics Laboratory 11100 Johns Hopkins Road Laurel, MD 20723 443-778-4528 norma.todd@jhuapl.edu www.jhuapl.edu/ott


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