1. Introduction to Business Fall 2010 Business School Sanda University

2. Dr. (Amy) Q. Jia Office phone: 50215450 Internal extension: 9216 Email: jiaqiaoping@hotmail.com Teaching: T34 (1-18) 4309 F34 (10-18) 4309 Office Hour ： by appointment

3. Ms. （ Cathy ） H. MA Office: 8404 Office phone: 68681643 Ex. 8404 Email : mahaifang@tom.com Office Hour : Mon. 12:00-12:45pm Also by appointment

4. Textbook Introduction to Business 10 th edition (International Edition) Pride, Hughes, Kapoor South-Western Cengage Learning 2010 (special care for the textbook required)

5. References Business Essentials, 5th edition Ronald J. Ebert & Ricky W. Griffin 《商学精要》第 5 版 改编：李治德 宁建新 [ 美 ] 罗纳德 · J · 埃伯特 里基 · W · 格里芬 中国人民大学出版社， 2006 Understanding Business, 7th edition W. Nickels, J. McHugh, S. McHugh 《商务学导论》第 7 版， [ 美 ] 尼克而斯, 麦克休，麦克休 清华大学出版社， 2005 《工商导论 》第 2 版，陈准民，高等教育出版 社， 2009 Any other books on Business Subjects

6. Other Sources The textbook website: www.cengage.com/international CCTV channel 2 http://jingji.cntv.cn/special/gsdll/01/ http://jingji.cntv.cn/special/gsdll/01/ TV programs: –Boss Town –Dialogue others

7. 1 | 7 Why Study Business? (p. 5) To help choosing a career To be a successful employee To start your own business To become a better informed consumer and investor What do you want? Why do you want it? What can I do that will make employers want to pay me a decent salary? What skills do I have that employers need? –Employee skills –Hard-working –Drive –Dedication –Time and effort inputs –Product choice –Capitalization –Qualified and trained HR –Management Competency –Location decision –Customer services –Lawful and ethical –Professional help –Planning ability –Market demand –Luck?

8. To prepare for a career choice and being a successful employee Individual Assignments: –In class quizzes: basic concepts and fundamental knowledge –Home assignments: skill training in personal planning, data collection, information search and analysis Team assignments: –Team work spirits and experience –Specialization and cooperation –Work for the common goal –Business skills in planning, implementation, and process management

9. To Prepare for Starting a Business Industry research and analysis  product choice Industry case studies in ethics and social responsibilities  mission statement Industry case studies and competitors analysis  market segmentation and targeting Macroeconomic environment research and industry case studies  financing planning and budgeting Business plan: hard copy and presentation

10. Evaluations Individual assignments: 40% –P1-P5: 10% –Q1-Q3: 30% Team assignments: 60% –T1 (5+5) Industry Analysis and Product Choice –T2 (3+2) Business Social Responsibility: Case Study and Mission Statement –T3 (2+3) Size and Structure –T4 (5+5) Positioning: Case Study and Strategy –T5 (10) Marketing Plan –T6 (5+5) Financing Plan –T7 (5+5) Business Plan and Presentations

11. 1 | 11 Tips for Learning this Course Prepare before you go to class Read the chapter: importance of preview Write down important concepts Note any problems and questions Participate in class Take notes: concept understanding and ideas Ask and answer questions Make sure you understand the materials and requirements Practice after class Review and apply the concepts Practice critical thinking Finish all homework assignments Self-drive; Independent Learning; Teamwork

12. classroom rules Attend all classes Be on time and be focused in class No going out and in during class No talking, no food and drinks, etc. Strictly no hand-phone use in class Strictly no hand-phone use in class

13. Course Arrangement WeekContentsChapter(s) 1Orientation 2Course organization1 3Business & Environment1,2 4Ethics & Responsibility3 5Business Ownership7,8 6Business Management4 7 5,6 8HR Management13,14,15 9(flexible)

14. Course Arrangement WeekContentsChapter(s) 10-11Marketing9,10,11,12 12-13Operations and Quality 14Accounting20 15-16Finance16,17,18 17-18Business Plan & Presentations

15. 1 | 15 Recall: Why Study Business? To help choosing a career To be a successful employee What do you want? Why do you want it? What can I do that will make employers want to pay me a decent salary? What skills do I have that employers need?

16. P1 Career Choice (be a successful employee) What do you want? –Determine a job position you want to get in 4 years when you graduate from college. Why do you want it? –Give reasons why you want to get that job position. Find 3 real job ads for the position. –Provide the source where you found the ads. What skills are required for the job? –Summarize the job requirements What skills do I have that the employers need? –the qualifications you already have –the qualifications you need to obtain during the next few years and how you plan to obtain them. Upload to moodle before 9/19/2010

17. 1 | 17 Recall 2: Why Study Business? To start your own business and be successful –Planning –Product choice –Manufacturing, providing, marketing, profitability –Financing –implementation –Employee skills –Hard-working –Time and effort inputs –Product choice –Capitalization –Qualified and trained HR –Location decision –Customer services –Lawful and ethical –Professional help –Planning ability

18. T0 team organization The Goal: form a team to start a new business Final Document: Business Plan (and presentation) –Each team has 5-7 members –Provide the following information about your team by 9/19/2010 via moodle: Member names, IDs, Phone numbers E-mail addresses, designated leader –Start to think about the industry your business is going to get in, the G&S you plan to provide, explain why and how you get to this decision

19. Moodle: Introduction by Ms. Ma http://moodle.sandau.sh.cn