1. www.ipminstitute.org Market Pull for BMPs & NRCS: Synergies to Explore? T. A. Green, Ph.D., C.C.A., T.S.P. IPM Institute of North America, Inc. * Marketplace incentives for IPM adoption 2004, 2005 EPA Pesticide Environmental Stewardship National Champion 2005 EPA Children’s Health Recognition Award Winner 2003 EPA Region V Recognition Award Winner

2. GOALS Why? Market drivers Opportunities? Guarantee BMP/IPM performance?

3. > 5 pesticides in 75% of streams tested Heinz Center for the Environment, 2002 91 chemicals in the average human body – 17 are pesticide breakdown products – Includes carcinogens; neuro, reproductive and developmental toxins Environmental Working Group, Commonweal, Mt. Sinai School of Community Medicine; CDC; 2003 Chemicals, pesticides in household dust, drinking water, air, etc. Legacy of current/past practices

4. We are making progress! Reduced chlorpyrifos levels in infants after EPA restrictions Whyatt et al., 2004 Bald eagle nesting pairs increase from 417 to 5,748 after DDT ban Fish & Wildlife Service, 2003 Organic diet significantly lowers organophosphates in kid’s urine Environmental Health Perspectives, 2005

5. Market Pull!

6. ECO LABEL EXPLOSION! “A seal or logo indicating that a product has met a set of environmental or social standards” Organic growing at 20% year –growing fastest in UK, home of ‘mad cow’ Many new eco-labels on the bandwagon –see www.eco-labels.org by Consumers Union/Consumer Reports LOHAS segment: 30% = 63 million US buyers –see www.lohas.com Green building, cleaning, chemistry, health care, clothing, consumer electronics… Market Drivers are Hard at Work!

7. IPM: Practice-Based Certification Rainforest Alliance –Chiquita, Ben & Jerry’s, Kraft –81 employees, $9 million budget Forest Stewardship Council –Founded 1993, $1 billion in ’04 –Home Depot, IKEA, Time-Warner Food Alliance –215 producers, 16 states, 2 million acres –new markets, 8% price premium on average Protected Harvest, SYSCO many more in ag and non-ag

8. SYSCO Sustainable Ag/IPM Audit IPM team10 pts. IPM resources10 pts. Track and reduce pesticide use10 pts. Track and reduce nutrient use10 pts. Training10 pts. Resistance management10 pts. Identify key pests10 pts. Identify full range of mgt. options10 pts. Implement systematic monitoring10 pts. Use action thresholds10 pts. Track/reduce pesticides by toxicity10 pts.

9. Opportunities? –Land grant research outputs are “best practice” standards – Why aren’t we educating consumers/taxpayers about this benefit? –Third-party BMP auditors as eyes and ears for government incentive programs? Don’t make me do the same paperwork twice!!!!!!!!!! –Third-party audit costs – some states cost- share organic, why not IPM, sustainable? –Cost-share for improvements mandated by third-party audit programs? –Let’s take advantage of this “private” sector infrastructure!

10. Don’t get left behind! When I grow up, I’m going to be an ECO BUYER!

11. Guarantee BMP/IPM results Farmer or sponsor purchases coverage Crop advisor prepares NMP or scouts Farmer applies recommended BMP rate Crop advisor locates check strip, isolates any yield loss to BMP issues Farmer is paid on net returns: Yield difference minus input savings Great educational tool!

12. www.ipminstitute.org IPM Institute of North America, Inc. Thank you! 2004, 2005 EPA Pesticide Environmental Stewardship National Champion 2005 EPA Children’s Health Recognition Award Winner 2003 EPA Region V Recognition Award Winner