1. Aim To learn what these two acronyms stand for and how to use them!
AFOREST & FAP
Aim
To learn what these two acronyms stand for and how to use them!

2. Persuasive Techniques
What does this stand for?
Persuasive Techniques A F O R E S T 2

3. A ANECDOTE (STORY) F FACTS O OPINIONS R RHETORICAL QUESTION E
EMOTIVE LANGUAGE S
STATISTICS T
TRIPLETS 3

4. Find & extract examples of AFOREST in the ‘Smoking’ Essay
Anecdotes
Facts
Opinion
Rhetorical questions
Emotive language
Statistics
Triplet

5. Anecdotes
‘I do. Her name is Alice. It’s a disgusting habit, which at times makes me question whether I want to be her friend’
Anecdotes make things real – they give a real life example of what you are explaining

6. Facts
‘In fact, the chances of getting lung cancer if you smoke is 40% higher than if you do not smoke’
They are concrete proof which support what you are saying.

7. Opinions I think it is wrong for teenagers to smoke
An exposition requires you to state your opinion, so you should make it clear

8. Rhetorical Questions Do you have a friend who smokes?
So why should we not smoke?
Don’t you think education is more important than smoking?
Makes the reader think, designed to ‘hook’ them into your text

9. Emotive language Disgusting Terrible Rot Dangerous Costly
Bitter Creates effect & drama!

10. Statistics
A standard pack of cigarettes costs $7, which if you smoke one a day adds up to $42 per week
Cannot be argued with – make everything more persuasive

11. Triplets
‘It can cause diseases, it costs a lot of money and can result in poor oral hygiene.’
People remember things in threes – e.g. Mars had ‘helps you work, rest and play’

12. Persuasive techniques
These are the things that give your essay ‘edge’ – they show that you are trying to persuade your audience and make things very real for them.
They are excellent ways to start your essay, link paragraphs and end an essay.

13. AUDIENCE – who you are aiming at – different audiences will be looking for different things e.g. ‘cool’ has a different meaning to a young and mature audience
FAP
FORM e.g. letter, poster, leaflet, newspaper article
Every form will require different features/language conventions e.g. a poster will need to be constructed differently to a leaflet
PURPOSE - why you are writing – are you persuading? Informing? Explaining?

14. FAP in practice Your task is to design a poster for EITHER:
DBS Bank, encouraging years olds to open their new Young Savers account OR
American Express, encouraging years olds to get one of their Young Persons Credit Cards

15. PERSUASIVE TECHNIQUES
What do these stand for? A F O R E S T 15

16. Plenary
Persuade me to give you a lollipop using one of the AFOREST techniques e.g. 100% of students have a better recess time if their teacher has given them a lollipop