1. Key Themes

2. What is your story? What part of it will tug at the emotions of prospective donors? How will you go about creating your story?

3. Provide strategies for connecting your cause to the broader community from which you hope to raise funds How will you utilize the web? How will you prepare staff to be ready to connect? How will you use social media and what social media will you use?

4. How and why are you or your Nonprofit an “Expert” on cause? Describe your expertise Describe the word of mouth about your Nonprofit as you have come to know it. What is your track record (explain) in carrying out your Nonprofit’s work?