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6. TABLE OF CONTENTS Q 1. One of your friends is interested in exporting readymade garments. Explain to him about the activities of organisations he should get in touch with, which can guide him and facilitate his exports..(June 2007) 1 Q 2 We are witnessing a situation in international trade where on one hand free trade is being promoted and on the other hand new regional economic groupings are being formed or existing groupings are being strengthened. How do you view this situation? (Dec 2004, 2006) 4 Q 3 As a newly appointed export manager in a cosmetic marketing company, you have been asked to visit the Middle East. Evaluate the impact of culture on your business plans.. (Dec 2006) 12 Q 4 Discuss the product/market conditions where product standardization is a more effective strategy than product adaptation, illustrating your answers with suitable examples. (June 2004, Dec 2005) 15

7. Q 5 “Conducting marketing research across different parts of the globe poses different issues and challenges.” Do you agree or disagree? Discuss with the help of suitable examples. (Faculty notes) 19 Q 6 Explain the modus operandi of a ‘letter of credit’ in international transactions. (Dec 2002) 21 Q 7 Indian Oil Corporation’s Internationalisation Strategy (Faculty Notes) 23 Q 8 (a) IOC has adopted a mix of entry modes for approaching international markets. Critically evaluate the factors affecting IOC’s selection of these entry modes. (June 2005) 24