1. MEHTA SOLUTION www.cbseignou.com www.cbseignou.com

2. IGNOU MBA GUESS SERIES 2008 FOR DECEMBER EXAM IGNOU MBA GUESS SERIES 2008 FOR DECEMBER EXAM

3. Ms-63 Product Management

4. PRODUCT DETAIL MS-63 SOLVED PAPERS AND GUESS 2008 MS-63 SOLVED PAPERS AND GUESS 2008 Product Details: IGNOU MS-63 SOLVED PAPERS AND NOTES 2008 Product Details: IGNOU MS-63 SOLVED PAPERS AND NOTES 2008 Format: BOOK Format: BOOK Pub. Date: NEW EDITION APPLICABLE FOR JULY 2008 EXAM Pub. Date: NEW EDITION APPLICABLE FOR JULY 2008 EXAM Publisher: MEHTA SOLUTIONS Publisher: MEHTA SOLUTIONS Edition Description: 2008 Edition Description: 2008 RATING OF BOOK: EXCELLENT RATING OF BOOK: EXCELLENT

5.  FROM THE PUBLISHER If You Find Yourself Getting Fed Up And Frustrated With Other Ignou Book Solutions Now Mehta Solutions Brings Top Solutions For Ignou. This Ms-63 Book Contains Previous Year Solved Papers Plus Faculty Important Questions And Answers Specially For Ignou.Questions And Answers Are Specially Design Specially For Ignou Students. If You Find Yourself Getting Fed Up And Frustrated With Other Ignou Book Solutions Now Mehta Solutions Brings Top Solutions For Ignou. This Ms-63 Book Contains Previous Year Solved Papers Plus Faculty Important Questions And Answers Specially For Ignou.Questions And Answers Are Specially Design Specially For Ignou Students. ABOUT THE BOOK

6. TABLE OF CONTENTS IMPORTANT POINT TO REMEMBER1-28 Q 1 Discuss the role of product manager in the fast changing marketing environment of today. (June 2007) 28 Q 2 What are the major reasons for firms undertaking portfolio analysis. How would you use the case quadrant approach to balance the product portfolio of a multiproduct company? Illustrate by taking the example of an Indian FMCG company (Dec 2006) 30 Q 3 Product line decisions are crucial and vital in an enterprise. Discuss the factors influencing the product line decision. (Dec 2006) 34 Q 4Discuss the pricing options available for a new product. Suggest pricing method in the following situations and explain the reasons. (June 2000) 37

7. Q 5 Explain branding as a strategy. How do you decide about the brand name of product – discuss a few approaches with suitable examples. (June 2005, 2007) 42 Q 6 Identify and select suitable positioning for the following products. (faculty notes) a) High end mobile phone hand set b) New brand of wrinkle free trousers c) Unisex sun glasses 44 Q 7 Explain the concept of brand equity in the Indian scenario. What considerations make marketer believe that brands are financial assets? (Dec 2004, 2005) 47 Q 8 Discuss the steps involved in the economic analysis of a new product concept. How would you estimate first time sales for a home appliance introduced for the first time in India?steps involved in the economic analysis of a new product(June 2001) 49