1. DECISION COACHES, INC. Specialists in Complex Decision Making

2. Decision Coaches has developed a unique consulting approach that enables true team collaboration and buy-in. Our approach combines a skilled decision “coach”, a proven methodology, and a proprietary software tool, AliahTHINK!™ v4.0, to consolidate the knowledge of the team and provide actionable results. Decision Coaches has optimized this approach to provide our customers with:  Winning Proposals  Winning Products  Winning Strategies Decision Coaches, Inc. has a twelve year history of helping clients such as IBM, Boeing, and ADP make better strategic decisions. Who is Decision Coaches?

3. Harnessing the Team’s Knowledge 3 -The data then populates common business frameworks that lead to swift optimal decisions made collaboratively by your team. Actions become clear along with organizational buy-in and understanding. 1 -A Decision Coach shepards a group through value driven criteria that generate a picture of the situation at hand. 2 -The group then makes small judgments that when aggregated reveal critical success factors and the essence of the situation.

4. Decision Coaches - Key Customer Benefits Optimal Decision – “Generated the ‘most believable and actionable strategy in recent memory’ because it was driven by a customer focus.”Keith Pigeus, ADP Dealer Services Team Building – “When the meeting is over everyone is in agreement. You have reached consensus for the the decision. After two days we have a team.” Bob Roe, Boeing Corporation Time Savings – ‘“We Compared the new Decision Coaches process to our old process from R Moriarty of Harvard and concluded a 39% productivity savings in our planning cycle time.” Russ Lamar, Wright Express Inc. Creativity – “Produced out of the box thinking leading to innovative product development while reaching group consensus.” Lex Allen, EG&G Actionable Results – “The action items that you need to do in order to win will surface through the process.” Bob Roe, Boeing Corporation

5. Decision Coaches’ Methodologies Decision Coaches provides consulting solutions for winning decisions in three focused areas of growth within organizations Capture Plan Process (CPP) – Methodology for bid/no bid decisions, with winning themes and initiatives Idea Commercialization Process (ICP) – Methodology for mission driven product development with a stage-gate orientation Strategic Thinking Process (STP) – Methodology for mission driven market choices with defensible strategic action plans

6. Methodology for mission driven Product Development with a stage-gate orientation Idea Commercialization Process (ICP) “Winning Products Methodology” Mission-Driven Idea Analysis Probability of Win and Lose Market Analysis Voice of the Customer Actions to Ensure Winning Products

7.  Mission Prioritization “The Foundation for Winning Decisions” Organizations are complex adaptive open systems with the ability to grow and expand their boundaries External Forces Customer (+) (-) Your Organization Partners Competitors Mission Goal: To Survive and Thrive

8. Mission Prioritization “The Foundation for Winning Decisions” 2. Culture 3. Financial 4. Innovation 5. Brand Image 1.Customer Values 7. Partner Values 6. Competitive Weapons 8. External Forces Definition and prioritization of the organization’s mission values provides strategic direction for decision-making Mission Goal: To Survive and Thrive

9. The Solution: Idea Portfolio Screener Determine attractiveness to customers Y axis Evaluate fit with mission X axis Market Acceptance 0 1 2 3 4 Accepted Business Case The Goal: Select the best ideas with limited resources The Problem: Everyone thinks their idea is exciting The Benefit: Ideas are chosen or killed based upon defined and prioritized business criteria Winning Products ICP – Idea Analysis

10. Winning Products ICP – Detailed Analysis Fit with Organization’s Mission Fit with Customer Needs Prioritized Customer Needs Prioritized Mission Criteria Idea Portfolio Screener Results Ideas are analyzed based on their fit with your customers’ needs and the organization’s mission.

11. Market Acceptance 0 1 2 3 4 Accepted Business Case P-Win P-Lose Probability of Win = 65% The Solution: Investigative Business Scenario Assess the market drivers and their impact (customer, competitor, partners, external forces, internal drivers) Predict the probability of product success The Goal: Validate initial assumptions The Problem: Fail to consider all of the market forces The Benefit: Identify gaps in knowledge, highlight areas of strength and weakness and set direction for product design and business model. Winning Products ICP – Idea Investigation

12. Market players and their drivers are analyzed to determine the organization’s probability of product success. Winning Products ICP – Idea Investigation Business Scenario Results Externalities INCREASE SHARE INNOVTION CUST SATISFACTION PARTNERSHIPS Plan the Success of the Product… Partners Competitors Your Organization Your Organization Customers Externalities INCREASE CAPACITY INCREASE MARGIN NEW MARKETS TECH INNOVATION GROWTH NEW TECHNOLOGY TIME TO MARKET REDUCE COSTS LOW COST RELIABILITY HIGH PERFORMANCE PROF IMAGE TECH CHANGE E COMMERCE GOVT REGS WORKFORCE PROBABILITY OF WIN PROBABILITY OF LOSE 57.1% 42.9%

13. Market Acceptance 0 2 3 4 Accepted Business Case The Solution: Detailed Business Scenario with action plan Identify initial target segments with rationale. Incorporate actual voice of the customer. Address all market forces in action plan. The Goal: Generate an accepted business case for funding The Problem: Incomplete analysis, no actionable strategies The Benefit: A complete market driven, actionable business case with documented rationale and accountability Winning Products ICP – Detailed Analysis P-Win P-Lose Probability of Win = 65% 1

14. Winning Products ICP – Detailed Analysis Competitive Position Market Attractiveness Markets are analyzed based on their fit with the organization’s mission and the organization’s competitive position within each market. Prioritized Market Attractiveness criteria based on the organization’s mission Prioritized Competitiveness Criteria Market Segment Portfolio Results

15. Voice of the Customer Results Winning Products ICP – Detailed Analysis The spider chart is analyzed to determine gaps in performance and areas of opportunity Actual Customer Priorities

16. Externalities INCREASE SHARE INNOVTION CUST SATISFACTION PARTNERSHIPS Plan the Success of the Product… Partners Competitors Your Organization Your Organization Customers Externalities INCREASE CAPACITY INCREASE MARGIN NEW MARKETS TECH INNOVATION GROWTH NEW TECHNOLOGY TIME TO MARKET REDUCE COSTS LOW COST RELIABILITY HIGH PERFORMANCE PROF IMAGE TECH CHANGE E COMMERCE GOVT REGS WORKFORCE Prioritization of strategic actions that will increase the probability of success Strategic Action Plans Result CROSS FUNCTION TEAM EXPAND MARKETS HIRE EXPERTISE ESTABLISH PARTNER TEAM EXPAND E COMMERCE JOINT PR CAMPAIGN DEV. ALLIANCE AGREEMENT JOINT R&D ONLINE CUST. SERVICE INVOLVE IN PLANNING Winning Products ICP – Detailed Analysis

17. Market Acceptance 0 2 3 4 Accepted Business Case Plan Accelerate the fuzzy front end of product development. Evaluate and select the best idea concepts to develop into products. Improve launch success rate. Flexibility enables organizations to select and use the processes that are most appropriate to the organization’s product development process. Automated process allows team to quickly address changing conditions. Idea Commercialization Process ICP Summary P-Win P-Lose Probability of Win = 65% 1

18. Peggy McGarry, Master Coach Decision Coaches, Inc. 6953 Penn Avenue Pittsburgh, PA 15208 (412) 441-5606 Or peggy.mcgarry@decisioncoaches.com Contacting Decision Coaches, Inc.