1. Carron Tobin ruralDimensions Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

2. The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

3. The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

4. BARRA ISLAND CENTRIC – TRULY UNIQUE USPs The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

5. UISTS & BENBECULA The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

6. The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage HARRIS

7. LEWIS The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

8. Tourism Scotland 2020 The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

9. Tourism Outer Hebrides 2020 The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

10. The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage BY 2020… THE VISION

11. The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

12. The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage INHIBITORS & OPPORTUNITIES

13. The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage ASSETS : EXPERIENCES PUTTING THE CUSTOMER 1ST

14. The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage BUILDING OUR CAPABILITIES

15. The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage BUILDING OUR CAPABILITIES

16. TOH2020 Leadership Group The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage “aim at, say, 25% better than the national average uptake of Taste our Best by 2016 and work with each island grouping to ensure there is a local focus on the focus years – and early enough to have impact” Alan MacKenzie, VS “develop and roll out a tailored Outer Hebrides Welcome on line training programme and support OH as a World Host Destination” Lawrence Durden SDS “encourage member businesses to share more market intelligence and business barometer data to track change and impact” Ian Fordham, OHTIA “develop ‘Gaelic as an Asset’ research into a business toolkit then measure nos of locally businesses actively using it” Anne MacAulay, HIE “Roll out the Raptor Trail and convert the Hebridean Way investment into a world class experience with real business development opportunities” David MacLennan, SNH “seek to support a new pan island permanent event such as the Hebridean Way Challenge” Peter Griffiths, Calmac “Develop the Marine Tourism Strategy with the CPP and demonstrate what the Hebridean Harbours bring to the ‘tourism table’ – develop a marine arts trails through the islands using the Stornoway sculpture as an anchor piece”, Jane MacIver, Stornoway Port Authority “seek to develop the collaboration with Orkney and Shetland established through the joint visitor survey” Alison MacCorquodale, CnE “Develop the Peter May Litrerary Trail” Ian Fordham, OHTIA

17. The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group