1. WS3 QUALITY OF LIFE I INTERNATIONAL BROKERAGE EVENT. EUREKA TOURISM+ Fernando Molina Pons MTA TOURISTINTELLIGENCE INTERNATIONAL CLUSTER www.mastertour.es

2. WS3 QUALITY OF LIFE Technological field:Health destinations & e-Health ID: QOL-11/2013 [ * * * ] Quality of Life State-of-the-art:One of the key variables in Quality of Life (QoL) is health, which is (along safety) one of the main and basic concerns of service industries like tourism. Most developed European destinations offer health infrastructures as core and some even as the only ones (ranging from spa-therapies to complex medical treatments). We identify two types of tourism with regard to this: 1-Business tourism: scientific tourism, conferences, people travelling because of work 2-Leisure tourism: tourists travelling for leisure We will create services for these two types of tourism. Innovation through travel & tourism:33. Aggregated European offer. 34. Specific data security and data protection frameworks for health tourists. References: [References are those of 5/2013 “Data security, data protection & data privacy”] www.mastertour.es

3. HEALTH TOURISM Health Tourism was defined in 1973 by the International Union of Tourism Organizations as the “tourism that is based on the provision of health infrastructures using natural resources of the country, in particular its water and its climate.” (*) Nowadays the conception of health tourism is broader and it has as an objective to recover/improve/keep health through a combination of activities and healing, rehab and well-being. Health tourism is the umbrella term that includes surgical interventions and/or therapeutic (**). If the main objective is well-being, the denomination that is applied is well-being tourism. Health tourism differentiates its offer because of users motivation or the type of treatments or the water used, among other aspects. www.mastertour.es

4. THE OPPORTUNITY The estimated global value of invoicing according to the type of cluster of the health tourism industry in a global level in 2010. Fuente: Global Spa Summit, Spa& Wellness Markets, mayo 2010 www.mastertour.es

6. INNOVATION PROJECTS I INTERNATIONAL BROKERAGE EVENT_ EURELATOURISM+

7. PILOT PROJECT 1: CONTENT CURATOR HEALTH & SPA Pilot project for the creation of an integrated system of health tourism intelligence that allows to track all the thematic contents of health, incorporating different technologic components that facilitate the interaction with clients and key actors of the territory and that can be available (escalable no se que es) an European level. www.mastertour.es

8. Objetives: The main objective is to favour the key actors (companies of the spa sector) with: creation of a tourism intelligence system validated by experts. Identify tendencies To have client contets and key actors. To foment a package of great added value. To generate access for clients to geo-located products. To access proposals and concrete plans with price and even book them because of its integration with booking systems. To nourish with business opportunities clients and spas, studying its integration in search engines. www.mastertour.es

9. ACTIONS TO DEVELOP In this pilot project we are going to develop the following actions: 1.Attracting health companies and expert identification. 2.Activate Toursim Intelligence Units for the health tourism sector. 3.Integrate the technologies at service for this project: Integration of the components tests. Integration of the Tourism Link sell platform test 4.Pilot test of the tourism intelligence system 5.Feedback collection. 6.Coordination and project management. www.mastertour.es

10. Tecnologies: www.mastertour.es

11. PILOT PROJECT P2: PROTOTYPE OF KNOWLEDGE MAP TOURISM QUALITY LIFE: A SPECIALIZED TOOL FOR THE INTELLIGENT SPECIALIZATIONOF TERRITORIES Pilot project for the creation of a thematic knowledge map specialized on quality life contents at an European level that incorporates existent information sources in the digital area and will allow to create a methodology applicable in the European map of Tourism knowledge. www.mastertour.es

12. Objetives: To create and keep updated a mapping of WHO and WHAT is being done in travel and tourism quality life. “To understand who are the main innovative actors in the European chain of value of tourism and where they are located will facilitate the creation of a European Network of Tourism Quality life” www.mastertour.es

13. CONNECTING WITH Technological field: Smart destinations and living labs ID:SUS-9/2013 [ * * * ] Sustainability State-of-the- art: Europe is one of the first destinations to include smart policies into its agenda for a more sustainable, responsible and accessible tourism, through technological innovation and a more social (rather than economical) view of this industry. Smart cities and smart destinations are spreading all through Europe, with strong public- private projects to transform Europe into a more intelligent and efficient travel asset. Also, and due to its high performance as destination (number of visitors), Europe, its regions and its travel & tourism facilities are perfect sites for innovation and technology living labs. Innovation through travel & tourism: 1.Best practices by agents and destinations managers 2.Performance indicators 3.Benchmarks of excellence 4.Identifying disseminators 5.Web accessibility targeted to travel & tourism 6.Self-service terminals made accessible 7.Improved and accessible apps 8.Ubiquitous info for tourists based on open standards 9.Generations of new European standards for sustainable tourism 10.Wider range of rural connected areas enhancing local tourism 11.Getting more involvement of sector policies References:http://susproc.jrc.ec.europa.eu/activities/emas/documents/EMAS-Tourism-SRD- Smart_Dest_Forum.pdf http://www.openlivinglabs.eu/livinglabs

14. MTA TOURIST INTELLIGENCE INTERNATIONAL CLUSTER Contact: fernando.molina@mastertour.esfernando.molina@mastertour.es www.mastertour.es