1. Chapéu de Palha Mulher "a quiet revolution” Presentation Cristina Maria Buarque Fundação Joaquim Nabuco BRASIL - Outubro 2014

2. Chapéu de Palha Mulher 2007-2014 Program of the Women's Secretariat of the Government of Pernambuco to address Rural Women

3.  Total Population = 9,3 millions  Female Population = 4,8 millions  Rural Population = 2 millions  Female Rural Population = 1 million  Area = 98.143 km²  Macroregions of the State = (05) Região Metropolitana do Recife, Mata, Agreste e Sertão  Geopolitical Divisions = 184 municipalities Pernambuco-Brasil

5. Background  Stagnant economic and social development  Absence of public policies to promote gender equality  Welfare programs for women  Rural women movement to enforce rights Pernambuco-Brasil

6. Change of Direction (2007)  Accelerate the economic development of the State - reaching a GDP growth of 8%, similar to that of China and higher than the national and regional averages  Prioritize social policies with inclusion of gender policies Pernambuco-Brasil

7. Strategic definitions to gender policies  Autonomy – building an executive body for gender politics in the state apparatus  Transversality - promote equality between men and women in the state apparatus  Participation - relationship between State and organized civil society  Sustainability - implementation of gender policy in education, influencing new generations  Democratization of opportunities in the world of work Pernambuco-Brasil

8. Challenges to promote gender equality  Formulate public policies on gender, focusing women’s ethnic- racial, regional, generational and physical conditions, as well as their social class and sexual orientation  Ensure state participation in childcare  Promote mechanisms to accelerate the access of women to knowledge, to improve their skills and potentialities Pernambuco-Brasil

9. Policy of Strategic Reinforcement for Rural Women  Chapéu de Palha Mulher for women in between harvest season  Convergir Mulher for women of family farming Pernambuco-Brasil

10. 3 Mins Movie on Chapéu de Palha Mulher

11. Objectives  Support women to overcome historical gender inequalities  Attend the segment of rural women, linked to seasonal crops (sugarcane, fruit culture and fisherwomen)  Create opportunities to active participation of rural women in decision-making processes of public policy, expanding the conditions of the sustainable development of Pernambuco Chapéu de Palha Mulher

12. Strategies  Sociopolitical training  Opportunities to expand formal education  Professionalization with quality, adapting to the Regional Market  Partnership with local NGOs and institutions of excellence for professional training Chapéu de Palha Mulher

13. Strategies  Establishment of a Network of Public Policies Agents for Rural Women  Creation of conditions for women's participation in trainings: financial grant, childcare, transportation and food  Combined courses offer, relating citizenship, raising the schooling and professional training Chapéu de Palha Mulher

14. Accelerator effect of women’s development  Enhancement of women’s self-esteem, their belief in themselves and in their potentialities  Enhancement of women’s knowledge about the world and on their rights, including not to be subjected to violence - expanding their ambitions, hopes and dreams  Professional training in activities related to economic vocation of the region – without gender tabus Chapéu de Palha Mulher

15. Qualitative results  Commission for Rural Women of Pernambuco  Plan of Public Policies for Rural Women  Rural Women Center, to serve all segments of rural women  Management strengthening of Women NGOs  Opening of a new workmarket for recreators (municipal nurseries) Chapéu de Palha Mulher

16. Quantitative results  73.521 women trained in citizenship courses  24.015 women trained in professional courses  28.010 children assisted with recreation  2.153 educators trained to act in citizenship courses  2.391 recreators trained to keep children entertained and cared for while women take the courses  89 municipalities attended - 48% of Pernambuco  40 NGOs of women involved Chapéu de Palha Mulher

17. THANK YOU! Cristina Maria Buarque Researcher of the Fundação Joaquim Nabuco cristibuarque@uol.com.br Other references Secretariat for Women of Pernambuco Fone: +55 + 81 +3183 2950 secmulher@secmulher.pe.gov.br www.secmulher.pe.gov.br