1. Standardization, where are we going and why are we going there? Peter Eilsø Nielsen, June 17 th, 2008

2. QUESTION A lot off effort has been put into standardization. Has it been worth the effort? Are we harvesting the full value for the energy industry? Is it worth continuing developing more standards?

3. ANOTHER QUESTION Where should standardization go next? – Maintenance? – Further development within Production? –Static modeling (Rescue format exist) – Dynamic modeling? – Exploration?

4. YET ANOTHER QUESTION Who should drive standardization? – Organizations like Energistics? – Energy companies? – Service / Vendor companies? –IT companies?

5. STATEMENT ONE Standardization is easy to do ‘on paper’, but hard to do in reality (in a company)

6. STATEMENT TWO Standardization is a waste of time, “we have tried it and it does not work”

7. STATEMENT THREE ‘We have made an open standard that all others should adapt and use’

8. STATEMENT THREE ++ ‘We have made an open standard and a TOOLKIT that all others should adapt and use’

9. STATEMENT FOUR ‘Standardization is done by our IT department (or ICT department)’

10. STATEMENT FOUR + + ‘Standardization is done by the users, the relevant vendors, and our IT department’

11. STATEMENT FIVE ‘We wait to implement the standard until it is finished and implement the final version’

12. STATEMENT FIVE + + ‘Standardization never ends’

13. STATEMENT FIVE + + + + ‘Standardization never ends, but it will consolidate’

14. NECESSITY ONE ‘Standards have to focus on consolidation and be backwards compatible as far as possible’

15. NECESSITY TWO ‘Standards should as default, incorporate context information’

16. NECESSITY THREE ‘Standards should always be developed with a clear purpose and a defined business case’

17. FINAL STATEMENT ‘A standard is a success when it is widely used by people that has NOT BEEN INVOLVED in the definition and the development of the standard’ ‘as if its always been there….’

18. A good example of start of success from WITSML

21. An example of need for standardization in Integrated Operations

22. Integrated Production Optimization Reservoir Optimization Process Optimisation Total system optimization Well Optimization Continuity

23. Sleipner B Snøhvit Norne Heidrun Kristin Åsgard A Åsgard B Åsgard C Snorre A Snorre B Statfjord B Statfjord C Statfjord A Gullfaks C Gullfaks B Gullfaks A Visund Kvitebjørn Huldra Veslefrikk Troll A Petrojarl/Glitne Sleipner feltet IO.anytime@anywhere IO facilitates Global StatoilHydro StatoilHydro Global Support Centers Global Operations Support Centers