1. Growing the success of Irish food & horticulture AIDAN COTTER CHIEF EXECUTIVE BORD BIA 28 JANUARY 2009 Growing the success of Irish food & horticulture Joint Committee on Agriculture, Food and the Marine Irish Beef and Livestock Market Situation

2. Growing the success of Irish food & horticulture Sector €M20062007 (e)% Change Dairy & Ingredients2,0892,360+13% Prepared Foods1,7131,815+6% Beverages1,3761,450+5% Meat & Live Animals2,4512,379-3% Fish 356 355n/c Horticulture & Cereals 219 259-18% Agri-food exports reach almost €10bn in 2013 Exports valued at €9.99bn 3,305 1,250 1,645 3,045 520 225

3. Growing the success of Irish food & horticulture Retail Customers for Irish Beef 75+ 20012013 27

4. Growing the success of Irish food & horticulture 201220132014 (F) Steers466527590 - 620 Y Bulls207185160 - 175 Heifers352374390 - 410 Cows330367370 - 390 Other403836 - 40 Total1,3961,4911,570 – 1,610 Irish Cattle Supply Forecast 2014 (000’ head) Likely to have an extra 100,000 finished cattle available

5. Growing the success of Irish food & horticulture EU beef production trend 2012 - 2014 +2% N/C. +0.8% +2.6% +7% +3%-1% +1.0% Source: EU working beef forecasting group EU beef production declined by 2.2% in 2013. However, volumes are expected to recover in 2014.

6. Growing the success of Irish food & horticulture Producer Price Comparison: 2010-2014 Irish steer price averaged €4.07/kg in 2013: a 40% increase vs. 2010

7. Growing the success of Irish food & horticulture Producer Price Comparison (w/e 15/03) Irish Price €3.79/kg, UK €4.34/kg, Cont. EU €3.70/kg NI: €4.03/kg, France: €3.86, Germany €3.81, Ity: €3.91, Sp: €3.92

8. Growing the success of Irish food & horticulture Source: EU working beef forecasting group Beef consumption decline in 2013 -2.1%

9. Growing the success of Irish food & horticulture +5% +60% +1% Irish Beef Exports 2013 472,000 tonnes +4% €2.1bn +10%

10. Growing the success of Irish food & horticulture Bord Bia Livestock Exhibit at Ploughing ‘09

11. Growing the success of Irish food & horticulture Bord Bia Livestock Exhibit at Ploughing ‘09

12. Growing the success of Irish food & horticulture Bord Bia exhibit at Ploughing ‘13: market requirements explained

13. Growing the success of Irish food & horticulture 2013 Calf exports 137% higher, at 90,658 hd Weanlings & stores up 3%, to 70,430 hd Finished cattle 9% lower, at 48,393 hd

14. Growing the success of Irish food & horticulture (000’ head)20132014% change Total NI GB Italy Spain Netherlands Belgium 39,129 6,756 1,423 3,652 5,897 9,687 5,858 41,668 7,610 1,809 3,905 10,140 10,652 4,719 +7% +13% +27% +7% +72% +10% -19% Live Cattle Exports 2014 Distribution of Live Exports from Ireland up to w/e. 8 th March

15. Growing the success of Irish food & horticulture Labelling of Irish and British beef by UK retailers Irish beef British beef

16. Growing the success of Irish food & horticulture Feature on Irish beef, including link to www.irishbeef.co.uk websitewww.irishbeef.co.uk in The Sunday Telegraph online (103 million views per month) Irish beef mentioned in Waitrose Weekend newspaper (Circulation 400,000 per week) Irish Beef Promotion in UK: St. Patrick’s Weekend

17. Growing the success of Irish food & horticulture Irish cattle price is influenced by market conditions, not just domestic supply