1. Promising Strategies for Communicating with Community Providers Dan Baden, M.D. Clinician Communication Team Lead Emergency Communication System Office of Communication Centers for Disease Control and Prevention U.S. Department of Health and Human Services Atlanta, GA Dan Baden, M.D. Clinician Communication Team Lead Emergency Communication System Office of Communication Centers for Disease Control and Prevention U.S. Department of Health and Human Services Atlanta, GA

2. COCA Clinician Outreach and Communication Activity 84 partner organizations Regular conference calls Two-way communication Clinician Outreach and Communication Activity 84 partner organizations Regular conference calls Two-way communication

3. CDC Clinician Registry ~ 40,000 members Updates on changes and new information Over 800,000 messages delivered ~ 40,000 members Updates on changes and new information Over 800,000 messages delivered

4. The following changes or additions were made to CDC guidance and information during the period of July 18 to July 25, 2003. If you have any questions on these or other clinical issues, please call our Clinician’s Information Line at 877-554-4625: WEST NILE VIRUS http://www.cdc.gov/ncidod/dvbid/westnile/surv&controlCaseCount03.htm As of July 24, there were 12 confirmed cases of West Nile virus in humans in eight states: Alabama (1), Colorado (1), Iowa (1), Minnesota (1), Ohio (1), South Carolina (1), South Dakota (1), and Texas (5). http://www.cdc.gov/ncidod/dvbid/westnile/clinical_guidance.htm Provides West Nile virus-related information and guidance for clinicians and public health professionals SARS http://www.cdc.gov/ncidod/sars/testresultsc.htm Fact Sheet for Clinicians: Interpreting SARS Test Results from CDC and Other Public Health Laboratories. This guidance was changed to note that some persons do not test positive for the SARS-COV until more than 28 days after onset of illness. Previously this period was described as 21 days.

5. Clinician Specific Web Pages Smallpox, SARS, WNV Standard format for all topics Rapid access, <5 minutes in/out Links to other resources Smallpox, SARS, WNV Standard format for all topics Rapid access, <5 minutes in/out Links to other resources

7. Clinician Information Line (877) 554-4625 24/7 service Staffed by clinicians Links to S&L HD Links to CDC Clinicians Smallpox, SARS, Monkeypox, WNV (877) 554-4625 24/7 service Staffed by clinicians Links to S&L HD Links to CDC Clinicians Smallpox, SARS, Monkeypox, WNV

8. Satellite Broadcasts Targeted at Clinicians Live and archived versions CME option Mechanism for answering questions Targeted at Clinicians Live and archived versions CME option Mechanism for answering questions

9. Other Resources Epi-X Health Alert Network Epi-X Health Alert Network

10. CDC Communications Leadership Team Information Management Team (IMT) Web Team (WT) Communication Monitoring and Research Team (CMRT) EMERGENCY COMMUNICATION: Communication Teams Department of Health and Human Services Assistant Secretary for Public Affairs Hotline Team (HT) Health Education Team (HET) Public Health Communications Team (PHCT) Media Team (MT) Clinicians Communications Team (CCT) Federal Governmental Communications Team (FGCT) Sept. 2003 Director’s Emergency Operations Center (DEOC) Emergency Communication Coordination Center (EC 3 )

11. Communication Activity ECS - SARS Triaged and handled 10,166 press calls  12 press releases;  21 telebriefings/news conferences The Public Response Hotline answered 34,229 calls and received 3,450 emails 17 million page views on CDC SARS web site  Highest: nearly 4 million page views Apr. 20-26 Triaged and handled 10,166 press calls  12 press releases;  21 telebriefings/news conferences The Public Response Hotline answered 34,229 calls and received 3,450 emails 17 million page views on CDC SARS web site  Highest: nearly 4 million page views Apr. 20-26 Monday, March 17, 2003 – Saturday, July 12, 2003

12. Clinician Communication Activity - SARS Conference calls with COCA partners: 5 16 weekly updates via Clinician Registry (<500,000 individual messages) Satellite broadcasts on SARS: 2 (~105,000 participants) 2,079 calls answered by Clinician Information Line Conference calls with COCA partners: 5 16 weekly updates via Clinician Registry (<500,000 individual messages) Satellite broadcasts on SARS: 2 (~105,000 participants) 2,079 calls answered by Clinician Information Line Monday, March 17, 2003 – Saturday, July 12, 2003

13. CLINICIAN COMMUNICATION TEAM Clinician Outreach and Communication Activity (COCA) Clinician-specific Web pages Clinician Registry Clinician Information Line (CIL) Satellite broadcasts and other resources Clinician Outreach and Communication Activity (COCA) Clinician-specific Web pages Clinician Registry Clinician Information Line (CIL) Satellite broadcasts and other resources