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The FCC Does NOT Require This Session to be Closed Captioned and Video Described HPA Tech Retreat February 20, 2013 Ken Brady, SVP, Media Technology & Operations Turner Broadcasting Drew Lanham, SVP/GM, Media & Entertainment Nexidia, Inc.
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Why did we do this? Simple Answer Page 2 © 2013 Nexidia, Inc. CONFIDENTIAL. DO NOT DISTRIBUTE Because the FCC said so
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Timeline Pre-produced Programming – September 30, 2012 Live Programming – March 30, 2013 Substantially Edited – September 30, 2013 Library Backfill – March 30, 2014 Page 3
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The Compliance Equation Two networks required DVS (400 hours/quarter) 29 live channel feeds 100+ sites and apps Even though NOT required, want CC on CLIPS, especially NEWS and SPORTS Volume of compliance reporting was enormous across broadcast and digital Page 4
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Page 5 The Compliance Equation
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Page 6 The Compliance Equation
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Page 7 The Compliance Equation
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C hannels x A pps x P artners x S ites = MILLIONS of files monthly Page 11 The Compliance Equation Just use CAPS!!
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Concerns Number of Humans required to measure compliance Huge array of distribution partners and platforms now required to certify How to carry CC from LIVE captioned programming Current production tools do a poor/fair job of dealing with CC Page 12
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Nexidia Applications Nexidia QC Automates caption and video description QC at each step of the workflow, including receiving, edit, or compliance – before or after playout Nexidia CC Director Automates repurposing of on-air captions for IP distribution and a variety of other downstream uses for captions. Page 13 © 2013 Nexidia, Inc. CONFIDENTIAL. DO NOT DISTRIBUTE
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Closed Caption QC
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Video Description QC
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Nexidia QC – Captions & Video Description Automation of caption and video description review for regulatory compliance Significantly reduces manual efforts Allows for quick and easy QC of captions and video description during each step of the workflow (receiving, edit, before and after play-out) Processes hundreds of hours of content per hour on a twelve core server Released January 2013 Page 16 © 2013 Nexidia, Inc. CONFIDENTIAL. DO NOT DISTRIBUTE
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Nexidia CC Director
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Nexidia CC Director (Alignment Step)
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Nexidia CC Director
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Automates requirements for the CVAA IP distribution Allows editors to quickly retrieve a caption file for new clips Returns captions for any length of clip or program Queries and responses small (kilobytes), so caption retrieval is fast even if a caption recipient is in a different geographic location. Ancillary uses include SEO, metadata for search, ad targeting, etc.. Available in July 2013 Page 22 © 2013 Nexidia, Inc. CONFIDENTIAL. DO NOT DISTRIBUTE
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Thank you.
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CVAA affects every device, website, distributor, producer, and network that carries long form broadcast content. Increased media attention and regulatory scrutiny regarding the need for captioning All signs point toward broad captioning requirements for most video content distributed to end users for web usage Distributors required to pass through the captions to end users without diminishing caption quality Overview
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Satisfy immediate requirements of FCC CVAA mandate for long form programming Automate the repurposing of closed captioning for IP based video Solution for clips being required in the future Large and growing number of distribution partners and platforms requiring CC information Legacy processes, systems and workflows do a poor job of dealing with Closed Captions Challenge to capture and retain live captioned programming Eliminate manual effort for caption and video description compliance Challenges
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